DEERFIELD, Ill.  (  BAB, Inc. (OTCBB: BABB) announced today that its newest franchise, the prototype for its 2010 reimaging initiative, has been breaking sales records in its first two weeks of operation.

Open since August 6, 2010 and located in Minot, North Dakota, this newest addition to BAB’s national franchise system has seen lines out the door and sales that have placed it at the top of the chain for average daily sales. No other BAB store has opened to success of this magnitude.

Big Apple Bagels, since its inception in 1993 as a small bagel bakery, has transformed itself several times in keeping with the evolution of the fast-casual café as an important segment of the restaurant industry. The early positive response to the Minot location appears to be a resounding vote of approval by customers to the prototype of BAB’s updated image. Warm tones of cherry and rich green and coordinating upholstery on soft seating areas provide a relaxing and comfortable experience for customers to enjoy a full range of menu items that span all day parts, including its award winning made-from-scratch bagels, BAB’s proprietary cream cheese spreads, breakfast and lunch sandwiches, My Favorite Muffin gourmet muffins and Brewster’s Coffee.

“I understand that Minot’s nickname is ‘Magic City,’” commented Michael W. Evans, President and CEO of BAB, Inc. “It sure appears to be a magic city for BAB at this point, thanks to the combination of our concept and passionate franchisees to implement our program.” The Minot location is franchised to B&S Foods, LLC, which is owned by local residents Stacey Abel and Bob Ebert. True to the BAB philosophy of community mindedness, Abel and Ebert and their family members were spreading the word of the upcoming store opening and generating excitement all over town well in advance.

BAB is focusing its efforts on growing the system with its latest concept. Currently in development are new store locations in Indiana, Michigan and Denver and BAB is actively seeking new franchisees for additional development.

BAB, Inc. operates, franchises, and licenses Big Apple Bagels ®, My Favorite Muffin ®, Jacobs Bros. Bagels ® and Brewster’s ® Coffee. The Company’s stock is traded on the OTCBB under the symbol BABB and its web site can be visited at