CARPINTERIA, Calif. (Restaurant News Release) CKE Restaurants, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, announced the start of “The Key to Black Beauty” instant-win game and sweepstakes. The promotion, part of a marketing partnership announced earlier this year with Sony Pictures around the January 14, 2011 release of the 3D action movie The Green Hornet, will give one lucky action-seeker the opportunity to win a fully-loaded Black Beauty car from the film. A variety of other prizes, including Southwest Airlines Vacation packages, limited-edition The Green Hornet PSP®go Systems, Sony home-theater system, Sony Electronics, movie tickets to see The Green Hornet, Carl’s Jr. and Hardee’s gift cards and food prizes will also be available.
“The Green Hornet sweepstakes at all Carl’s Jr. and Hardee’s restaurants offers a grand prize that is truly one of a kind,” said Brad Haley, executive vice president of marketing for CKE Restaurants. “The Black Beauty car is really one of the stars of the film, and now one lucky guest will be its owner. Whether you are a fan of The Green Hornet, a vintage car buff, or just want to take it out for a spin to your local Carl’s Jr. or Hardee’s, this is a unique opportunity to own a piece of Hollywood history. Of course, we will be giving the winner the option to get the Black Beauty either in its fully weaponized mode, with non-functional machine guns and rocket launchers, or in its street-legal mode with no visible weapons. Either way, it’s a sweet ride.”
Guests at Carl’s Jr. or Hardee’s restaurants can purchase a limited-edition 42-ounce The Green Hornet collectors’ cup co-sponsored by Dr Pepper®. The cup includes a unique code that guests can enter when they register for the promotion at the Carl’s Jr. or Hardee’s Facebook pages (www.facebook.com/carlsjr or www.facebook.com/hardees). The grand prize winner has the option to choose a Black Beauty complete with non-operational prop machine guns, rocket launchers and other faux-weaponry used in the movie, but that one’s not street legal – or a Black Beauty without the weaponry, which the winner can roam the open road.
The Black Beauty is based on the Chrysler Imperial Crown body style, which was produced in 1964, 1965, and 1966, souped up with a brand-new supercharged engine and top-of-the-line, stunt-ready accessories. The prop weaponry on the non-street-legal Black Beauty comes complete with hood guns and front and rear bumper rockets.
No purchase is necessary to enter, play or claim a prize in “The Key to Black Beauty” promotion. As an alternative to the in-store promotion, consumers can visit the Carl’s Jr. and Hardee’s Facebook pages and obtain a complimentary game code found in the official rules. Details and official rules surrounding the promotion can be found on the Facebook pages as well. Licensing and registration qualification for the Black Beauty will be subject to state and local law.
More details about the extensive partnership, including the explosive television advertising campaign that will air later this month, can be found on Carl’s Jr. and Hardee’s Facebook pages and Twitter feeds (www.twitter.com/carlsjr and www.twitter.com/hardees).
About CKE Restaurants, Inc.
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of its second quarter of fiscal 2011, CKE, through its subsidiaries, had a total of 3,149 franchised, licensed or company-operated restaurants in 42 states and in 18 countries, including 1,239 Carl’s Jr.® restaurants and 1,898 Hardee’s® restaurants. For more information about CKE Restaurants, please visit www.ckr.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About The Green Hornet
In The Green Hornet, Britt Reid (Seth Rogen) is the son of LA’s most prominent and respected media magnate and perfectly happy to maintain a directionless existence on the party scene – until his father (Tom Wilkinson) mysteriously dies, leaving Britt his vast media empire. Striking an unlikely friendship with one of his father’s more industrious and inventive employees, Kato (Jay Chou), they see their chance to do something meaningful for the first time in their lives: fight crime. To get close to the criminals, they come up with the perfect cover: they’ll pose as criminals themselves. Protecting the law by breaking it, Britt becomes the vigilante The Green Hornet as he and Kato hit the streets. Using all his ingenuity and skill, Kato builds the ultimate in advanced retro weaponry, The Black Beauty, an indestructible car, equal parts firepower and horsepower. Rolling in a mobile fortress on wheels and striking the bad guys with Kato’s clever gadgets, The Green Hornet and Kato quickly start making a name for themselves, and with the help of Britt’s new secretary, Lenore Case, they begin hunting down the man who controls LA’s gritty underworld: Benjamin Chudnofsky (Christoph Waltz). But Chudnofsky has plans of his own: to swat down The Green Hornet once and for all. The Green Hornet is directed by Michel Gondry, written by Seth Rogen & Evan Goldberg, based upon “The Green Hornet” radio series created by George W. Trendle, and produced by Neal H. Moritz.