Building a Better Buffet
COPPELL, Texas (RestaurantNewsRelease.com) In a new advertising push beginning this week, CiCi’s Pizza will use national media to highlight its “Fresh, Hot Buffet Guarantee,” reminding guests they can request their favorite pizza if they don’t see it on the buffet. A CiCi’s team member will gladly make it and bring it directly to the guest’s table. The campaign focuses on CiCi’s commitment to serve piping hot pizza, crisp salads, tender pasta and oven-baked desserts.
“For 25 years, we’ve promised guests a fresh, hot pizza buffet, but this is the first time we’ve put a national ad behind it,” said Kyle Smith, Vice President of Brand Excellence, CiCi’s Pizza. “There are no freezers in a CiCi’s kitchen. Our restaurants get regular shipments of fresh produce, cheese and toppings, and we make our dough and sauce by hand throughout the day.”
The campaign is the result of a 2009 consumer study that indicated CiCi’s had an opportunity to communicate its dedication to freshness and quality ingredients.
“We discovered that many of our guests were unaware that if they didn’t see their favorite pizza hot and fresh on the buffet, they could ask a manager and have it promptly made,” Smith said. “We know choice is an incredibly valuable contributor to the CiCi’s experience.”
CiCi’s guests can choose from a selection of up to 20 flavorful pizzas, plus pasta, salad and desserts, all for just $5 and change.
About CiCi’s Pizza
CiCi’s first restaurant opened in Plano, Texas in 1985. The family-oriented restaurant is known for its popular pizza, pasta and salad buffet featuring up to 20 varieties of pizza and fresh ingredients for $5 and change. Today, the expanding company has more than 650 restaurants in 33 states. CiCi’s commitment to value was recently recognized in USA Today, Restaurants & Institutions and Nation’s Restaurant News, which ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past three years. Entrepreneur magazine ranked CiCi’s Pizza first in the Italian restaurant industry category in 2009 and 2007. Also a franchise veteran, CiCi’s was named to a list of the top 25 performing brands in the Wall Street Journal’s guide for entrepreneurs and a top 200 franchise concepts by Franchise Today.