First-of-its-Kind Facebook Program Offers Baskin-Robbins Fans Opportunity to Earn Free Ice Cream Scoops

CANTON, Mass.  (RestaurantNewsRelease.com)  Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today launched a new way for Baskin-Robbins Facebook fans to earn free scoops of ice cream.  For a limited time, Baskin-Robbins Facebook fans can sign up for “Group Scoop” on Facebook™ and either start their own group or join someone else’s.  Once the number of people in a “Group Scoop” group reaches 31, the organizer and all 30 additional members will receive a coupon for a free 2.5 oz scoop of ice cream or a 3 oz swirl of Soft Serve®.

“Group Scoop is a fun way for our fans to enjoy a free scoop of Baskin-Robbins ice cream with their Facebook friends, even if they are miles apart,” said David Nagel, Baskin-Robbins Director of Brand Excitement.  “Groups of 31 Facebook Fans will be able to enjoy a scoop of their favorite flavor, on us.  We’re very excited to offer this exciting promotion on Facebook.”

Group Scoop coupon recipients can print out their one-time coupon and present it at any participating Baskin-Robbins for their free scoop.  They are not required to present their coupons together to take part in the promotion.  

To learn more about Group Scoop, visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins, visit the Baskin-Robbins home page at www.BaskinRobbins.com or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.