Dairy Queen Celebrates the Total Solar Eclipse with a Blizzard Treat Buy-One Get-One for 99 Cents Promotion

Limited time offer begins August 21

Dairy Queen Celebrates the Total Solar Eclipse with a Blizzard Treat Buy-One Get-One for 99 Cents PromotionMinneapolis, MN  (Restaurant News Release)  Not to be eclipsed by the solar eclipse, Blizzard® Treat lovers everywhere can celebrate this once in a lifetime phenomenon with a DQ® Blizzard  Treat buy-one, get-one for 99 cents* beginning on Monday, August 21 at participating Dairy Queen® and DQ Grill & Chill® locations nationwide.

The BOGO offer, available through Sunday, September 3, also is a nod to the unofficial end of summer.

Fans will have a limited time to enjoy the delectable Triple Truffle Blizzard Treat, a trio of smooth, rich fudge, peanut butter and caramel truffles blended with signature DQ classic vanilla soft serve, and is available in stores until September 3.  All other Blizzard Treat flavors, including the fan favorite Oreo® Blizzard, are also available during the BOGO offer.

“We love any excuse to celebrate with our fans,” said Maria Hokanson, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “What better way to watch the eclipse or enjoy the last lazy days of summer than with a Blizzard BOGO? It’s sharable with family or with a friend, or you might want to keep both Blizzard Treats just for yourself, which we understand completely.”

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 11 million friends and become a friend at facebook.com/dairyqueen.

*Buy one Blizzard treat at regular price and get one of equal or lesser value for 99 cents for a limited time at participating U.S. locations.

About IDQ

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.

Contact:
Kimberly Rodriguez
Pierson Grant Public Relations
954-776-1999, ext. 257
krodriguez@piersongrant.com