The World’s Largest Barbecue Franchise Cruises the City Handing Out Swag

Dickey's Ignites Love for National Barbecue Month

Dickey's Ignites Love for National Barbecue Month

Dallas, TX  (Restaurant News Release)  Dickey’s Barbecue Pit is kicking up its heels in celebration of National Barbecue Month. The Texas-based barbecue chain is sending its nationally recognized “Smokin’ 41″ TransAm to cruise the Dallas-Fort Worth metroplex handing out various prizes including free barbecue, shirts and giveaways.

“We’re so honored to be the fastest growing and largest barbecue franchise,” said Roland Dickey, Jr. president of Dickey’s Barbecue Restaurants, Inc. “We’re always looking for exciting ways to reward our customers and their love for our great barbecue.”

Dickey’s Barbecue Pit opened its first family-owned location in Dallas in 1941. The company began franchising in 1994 and has continued to grow across the country. Dickey’s currently has more than 220 locations in 42 states nationwide and plans to open 100 new stores in 2012.

“The TransAm will be all over the city this month,” said Joette Young, Dickey’s Barbecue Director of Marketing. “When fans spot us, we encourage them to show their love for our barbecue in order to earn a prize.”

Since 1941, the world’s largest barbecue franchise has offered free kids meals every Sunday and affordable family packs designed to bring the whole family together for dinner. Dickey’s Barbecue offers a quality selection of signature meats, home style sides and tangy barbecue sauce. All meats are slow smoked on-site in each restaurant.

About Dickey’s Barbecue Restaurants

Founded in 1941, Dickey’s Barbecue Restaurants began in Dallas, Texas. More than 70 years later, Dickey’s is now the world’s largest barbecue chain. Currently, Dickey’s Barbecue Restaurants is located in 42 states and over 220 locations nationwide. For more information on partnering with Dickey’s Barbecue Restaurants in any location, call (866) 340-6188 or visit www.dickeys.com. Also visit our corporate Facebook page at www.facebook.com/dickeysbarbecuepit. Dickey’s: Passionate about the Art of Great Barbecue.

Media Contact:
Jami Zimmerman
972.248.9899
jzimmerman@dickeys.com