Everything is “Bueno” With CBS’s “Undercover Boss”
Michael Roper, President and CEO of Taco Bueno, Will Be Featured on the Hit Series, Friday, April 28
Dallas, TX (Restaurant News Release) Michael Roper, president and CEO of Taco Bueno – the iconic award-winning quality Tex-Mex chain, will be featured on the hit series “Undercover Boss,” Friday, April 28, 2017 (8:00-9:00 p.m., ET/PT; 7:00-8:00 p.m., CT) on the CBS Television Network.
“From working with our front line team members who deliver the best they can every day, to working operationally in the warehouse, the experience was something I never thought I’d have the opportunity to do,” Roper said. “I’ll be honest, though. I did crash and burn when tasked with operating a forklift in the warehouse. But the overall experience is one that I have been able to take back to the boardroom with a fresh perspective that only comes when you can truly go undercover.”
He continued, “It comes as no surprise that I think our tacos are the best, but it’s the people behind the curtain who make this company Bueno. Everyone deserves Bueno.”
Press photos available here
Since 1967, Taco Bueno has offered authentic Tex-Mex recipes prepared fresh in every restaurant, every day. Using only the highest-quality ingredients, Taco Bueno is known for its fresh salsa bar featuring multiple salsas made daily in-house. All restaurants serve flame-grilled chicken, fresh ground beef, slow-simmered beans prepared overnight, fresh-made guacamole plus chips and shells, also cooked daily in-house. Taco Bueno delivers great tasting handmade tacos, burritos and nachos and offers signature items like the “MexiDips & Chips®.”
“Undercover Boss” is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.
About Taco Bueno Restaurants L.P.
Taco Bueno is committed to creating an authentic Tex-Mex experience. Taco Bueno is passionate about providing better tasting Tex-Mex, prepared daily with fresh, hand-selected ingredients. Founded in 1967 in Abilene, Texas, Taco Bueno operates 182 restaurants in Colorado, Texas, Oklahoma, Arkansas and Louisiana. The company is privately owned by TPG Growth. Learn more about Taco Bueno by visiting www.tacobueno.com or www.facebook.com/buenoheadquarters.
TrizCom Public Relations
TrizCom Public Relations