Dallas, TX (Restaurant News Release) Cholu-la-la! Golden Chick is excited to officially announce its partnership with Cholula Hot Sauce, the legendary fan-favorite Mexican hot sauce brand. The two brands have joined forces to bring Cholula Chicken to both chicken and hot sauce fanatics across the south.
Now through Sunday, February 14, 2021 (Valentine’s Day), the rapidly growing quick-service chicken franchise will be serving Cholula Chicken Tenders and the Cholula Chicken Sandwich menu items at all of its 194 restaurants throughout Texas, Oklahoma, Louisiana, Florida and South Carolina.
“Even though this year was not quite what we expected, we are extremely proud of the new menu items and collaborations our team has brought to our loyal guests,” said Jim Stevens, president of Golden Chick. “It has been such a pleasure to work alongside the Cholula Hot Sauce team to add a kick to our best-selling Golden Tenders and Big & Golden Chicken™ Sandwich. Wee’ve had brand collaborations before, but none as hot as this!”
During the promotion, Golden Chick and Cholula Hot Sauce will be publishing co-branded AR filters on Instagram and Facebook allowing users to interact with the brands like never before. Golden Chick will also be releasing Cholula Mac & Cheese at a later date during the partnership.
“Cholula is all about elevating flavor and making great food unforgettable,” said Cholula Food Company’s Chief Marketing Officer Miguel Leal. “We are excited to be partnering with Golden Chick to bring our exclusive spice to their fantastic menu items.”
This is the first time in Golden Chick’s 50+ years that it has partnered with a hot sauce brand to produce a limited-time offering as a new take on existing menu items. Throughout the partnership, Golden Chick plans to host community give-back initiatives.
“The idea of collaborating with Cholula to produce unique offerings for our guests has always excited me,” said J Sullivan, Golden Chick’s executive chef. “Our team had a great time working on this development and experimenting with new flavor profiles. Our Cholula Chicken options feature the perfect balance of our one-of-a-kind marinades and batters with Cholula’s authentic original hot sauce. These menu items pack the perfect amount of heat.”
The Cholula Chicken Sandwich is available as an entree at a price of $4.99 and as a combo with a 30-ounce drink and one side for $6.99. The Cholula Chicken Tenders are available as a three-piece combo for $6.99 and a five-piece combo for $8.99, each is served with one side and a 30-ounce drink.
About Golden Chick
Founded in Texas in 1967, Golden Chick is a family-oriented, quick-service restaurant that prides itself on perfecting its Golden Fried Chicken, Golden Roast Chicken, Big & Golden™ Chicken Sandwich and Original Golden Tenders®, along with offering a variety of other chef-inspired menu items. The brand was ranked the #4 chicken franchise by Entrepreneur in 2019, included in Nation’s Restaurant News’ Top 200 Restaurants in 2019 & 2020 as well as ranked in the top 200 of Restaurant Businesses’ Top 500 Chains for 2020. With dine-in, drive-thru, catering and home delivery service capabilities, the Golden Chick franchise has more than 190 locations throughout Texas, Oklahoma, South Carolina, Florida and Louisiana. For more information about Golden Chick, its signature menu items, or how to become a franchisee, please visit http://goldenchick.com, like us on Facebook and check out our Twitter.
About Cholula Hot Sauce
Cholula Hot Sauce is the delicious result of a recipe using a blend of arbol and piquin peppers along with a creative mix of spices and inspired by its rich Mexican heritage. The iconic wooden cap represents the true commitment to craftsmanship behind every product. In addition to the Original recipe, the product line includes five additional varieties – Chipotle, Green Pepper, Chili Garlic, Chili Lime and Sweet Habanero, which can be found at retail and in food service establishments nationwide. For more information about Cholula Hot Sauce, check out www.cholula.com.
Julia Monter; Brooke Herigon
The Power Group