On Heels of Positive Sales, 46-Year-Old Brand Launches New Prototype Designed to Revolutionize Family Dining
ATLANTA (RestaurantNewsRelease.com) Many brands have declared flat sales as the new up. Not Huddle House! The Atlanta-based 400-plus-unit family diner franchise is bucking the trend with positive same store sales; the launch of its new, innovative prototype that offers existing franchisees a retrofit option and new franchisees a larger footprint that innovatively blends QSR, Fast Casual and family dining all into one.
“Huddle House was unwilling to wait around for the economy to improve. In order to continue our progression forward, we had to revisit the drawing board and ensure we were providing the best service, food and quality to our customers and our franchisees,” said Phil Greifeld, CEO of Huddle House. “By doing so, we have experienced increased sales and have positioned the chain for further growth.”
July marked considerable growth for the 46-year-old chain, as it ended its fiscal July with a 3.5 percent same store sales increase in its franchised stores as well as a 2.1 percent increase in its Company Store Division.
Greifeld attributes that Huddle House’s positive July year-over-year sales gains were driven by effective marketing strategies, new product development and a progressive menu launch.
“We are optimistic that we will sustain these robust levels of sales and increases through the balance of 2010,” he said.
On the heels of sales increases, Huddle House also released its new prototypes at its annual franchise convention. Two options have been released: A retro fit model that existing franchisees can apply to exteriors and interiors while expanding menus offerings, and a new larger prototype that showcases the evolution of the American diner, featuring a deeper menu including home meal replacement options; preemptive cooking technology; new interior and exterior color schemes; and the first ever Huddle Thru (drive-thru).
“We are progressing our iconic concept to be industry leading so that we can continue to drive sales to our franchisee’s bottom lines and continue the evolution of the brand so that we are positioned for another 40-plus years,” Greifeld said.
ABOUT HUDDLE HOUSE
Huddle House, Inc., is an Atlanta-based 400-plus-location full-service family diner chain well-known for serving “Any Meal. Any Time.” Located in 19 U.S. states, primarily in the Southeast, Midwest and Southwest, the 46-year-old franchise boasts a colorful and inviting atmosphere, reminding patrons of those friendly neighborhood diners of the past. Typically open 24-hours, Huddle House’s menu features a large variety of signature items, including the Big House Breakfast, omelets, lunch platters, steaks, salads and more, all of which are cooked to order. For more information, please call 1-800-418-9555 or visit www.huddlehouse.com.
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