Seafood Industry Leader Seeks to Appeal to Broader, Younger Audience and Prove that Mobile, Geo-targeted Campaigns Aren’t Just for Quick Service Restaurants

McCormick & Schmick's Seafood Restaurants Rolls out National Foursquare Offer for GuestsPORTLAND, Ore.  (Restaurant News Release)  McCormick & Schmick’s Seafood Restaurants [Nasdaq: MSSR] today unveiled “Specials” for guests who “check in” to any of its restaurant locations nationwide using the popular location-based mobile application, Foursquare. The Special enables every guest that checks in on Foursquare at a McCormick & Schmick’s during Happy Hour to receive a free bar food menu item with any beverage purchase (excluding cheeseburger). In addition, the Mayor of each restaurant location, a title awarded to the guest with the most days checked in over the last 60 days*, will receive one complimentary dinner entrée with the purchase of another entrée.

“We have always considered our bars an entry point for consumers wanting to try the McCormick & Schmick’s experience,” said Bill Freeman, CEO of McCormick & Schmick’s Seafood Restaurants. “We are continually striving to broaden our guest base to include a younger demographic. Location-based mobile applications like Foursquare are on trend with their lifestyle, and we felt that providing a great Happy Hour offer through Foursquare could further connect this audience to our brand.”

McCormick & Schmick’s restaurants have become well known across the country for their lively bar atmosphere, commitment to fresh cocktails and quality culinary offerings in the bar at a great value. The robust Happy Hour bar food menu includes items starting at $1.95. While exact Happy Hour offerings and hours vary by location and often change daily like the lunch and dinner menus at McCormick & Schmick’s, Happy Hour menu items may include dishes such as spicy chicken wings, quesadillas and sliders to fish tacos, steamed mussels and spicy tuna rolls. Each McCormick & Schmick’s location publishes their Happy Hour menu daily on their website at www.McCormickandSchmicks.com/Menus.

This national Foursquare Special roll-out marks the latest in a series of efforts by McCormick & Schmick’s to listen to and engage with its growing customer base across various social media platforms. McCormick & Schmick’s can be found on Facebook at www.Facebook.com/McCormickandSchmicks and on Twitter at www.Twitter.com/McandSchmicks. To encourage sharing of Foursquare check in activity across guests’ social networks, the restaurant company will be randomly awarding $20 dining certificates to up to five individuals per month who share their check in on Twitter.

For more information about McCormick & Schmick’s Seafood Restaurants’ new Foursquare offering, and to find a complete list of locations, please visit www.McCormickandSchmicks.com/Foursquare.

About McCormick & Schmick’s Seafood Restaurants

McCormick & Schmick’s Seafood Restaurants focus on serving a broad selection of fresh seafood with a menu printed twice daily and featuring the signature “Fresh List” of 20 to 30 different varieties of fresh seafood, in addition to aged steaks, poultry, entrée salads and pasta. Each restaurant’s chef contributes to the menu’s unique and imaginative appeal by creating dishes tailored to regional tastes and their own talents. McCormick & Schmick’s offers an inviting atmosphere and a high quality, diverse menu for everyone from casual diners, families and tourists to business travelers and special occasion diners. Learn more at www.McCormickandSchmicks.com. Find McCormick & Schmick’s on Facebook at www.Facebook.com/McCormickandSchmicks or follow them on Twitter at www.Twitter.com/McandSchmicks.