Boston Market Takes a Fresh New Spin, Invites the Raleigh Area to Gather ‘Round the Table



The 25th Anniversary of Boston Market Brings New Menu Items, Enhanced Guest Experience to America’s Kitchen Tables

Boston Market Takes a Fresh New Spin, Invites the Raleigh Area to Gather 'Round the TableGOLDEN, Colo.  (Restaurant News Release)  Boston Market has reached a milestone in its nationwide launch of restaurant enhancements designed to significantly enhance the guest experience. With upgrades completed in more than 50 percent of Boston Market locations, six locations in the Raleigh area will unveil a new look featuring a warm and inviting atmosphere, with changes such as the replacement of disposable plates and utensils with real plates and stainlessware, and upgraded serving stations to include a Chef’s Hot Case and carving stations. The new menu features the addition of delicious new entrées and side dishes, including new crispy items such as chicken tenders and fries which are being tested specifically in the Raleigh market. Guests will also notice an exceptional level of hospitality from a larger, more attentive staff.

First introduced earlier this year in the West Palm Beach, Florida area, guest counts have increased double digits within the first six weeks and remained at that level since the enhancements. During the last month, Boston Market has implemented the changes in more than 200 locations and has found that 84 percent of customer feedback has been overwhelmingly positive. Nearly 170 more Boston Market restaurants are planned to implement the changes by the end of the year.

“For 25 years Boston Market has had a respected place on the kitchen tables of homes around the country,” said Tony Buford, Senior Vice President of Operations, Boston Market. “For those not able to enjoy our food at home, we now offer the use of our own kitchen table – ‘America’s Kitchen Table.’ We lead busy lives, but we should never be too busy to share a good meal together.”

Boston Market will begin opening its doors this week at six restaurant locations in and around Raleigh. The first 25 visitors to each location at lunch and at dinner will receive a $25 gift card as part of the restaurant’s 25th anniversary celebration.

Specific restaurant enhancements include:

  • Guest Experience:
    • Increased Staff – More than 2,100 new employees have already joined the Boston Market team nationwide, with 3,000 more positions yet to fill. In the Raleigh area, Boston Market has created jobs for nearly 20 new employees.
    • Improved Employee Training Programs – Hospitality and food preparation.
    • Addition of Dining Room Ambassadors – Guests will notice a higher level of service designed to make the dining experience more pleasurable in this fast-casual concept.
    • New Uniforms – Amplifying the message of quality, the new Boston Market culinarians will wear Chef Whites. Other staff will wear new uniform shirts and bib aprons for a crisp, clean look.
  • Food Presentation:
    • Chef’s Hot Case – One of the most visible changes are colorful enameled stainless steel pots which hold temperature very well. Their small size guarantees that the food will be freshly made.
    • Plateware – For guests dining in, Boston Market will serve the food on real plates and stainless steel knives, forks and spoons.
    • Hand-Carved-to-Order – Rotisserie Chicken and Oven Roasted Turkey, which have always been carved-to-order, are now carved in stations that are visible to guests.
    • Hand-Tossed-to-Order – Fresh entrée salads are no longer grab-and-go, but tossed fresh to order throughout the day.
  • New Menu Items
    • Gourmet Sides Loaded Mashed Potatoes, Garlicky Lemon Savoy Spinach, Squash Casserole, Mediterranean Green Beans.
    • Crispy Market®Sides – French Fries, Sweet Potato Fries, Mac & Cheese Bites, Onion Straws
    • Chicken Tenders and Chicken Tender Sandwiches
    • Hand-Carved Sandwiches Rotisserie Chicken Pesto, Oven Roasted Turkey BLT and All-White Rotisserie Chicken Salad all served on multigrain wheat bread.
    • Hand-Tossed Entrée Salads Mediterranean, Southwest Santa Fe and Asian – Each made with Rotisserie Chicken.
    • Soups Chicken Tortilla and Broccoli Cheese.
    • Sauces Orange Chipotle Glaze, Island Mojo, Zesty Barbecue, Sweet Thai Chili Garlic and Honey Habanero were created to complement the signature Rotisserie Chicken.
    • More Healthy Options Garlicky Lemon Savoy Spinach and Mediterranean Green Beans and have been added to the menu. In addition, Boston Market’s home style Rotisserie Chicken now has 20% less sodium and its poultry gravy has 50% less sodium.

Boston Market locations around Raleigh will offer 25th Anniversary deals to celebrate this important milestone:

  • A $4.99 Quarter Dark Rotisserie Meal with choice of two sides has been added to the menu for new every day value.

“The investment we’re making in physical upgrades and small wares is tremendous, but more importantly, we’re making an investment in Boston Market’s people and service,” said Buford. “We are proud of our new offering but it’s more than just paint, pots and poultry – it’s the people. The people are the heart and soul of the company, and what makes Boston Market America’s kitchen table.”

About Boston Market

Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy families and individuals for more than 25 years by offering fresh, home?style meals in more than 490 locations from coast to coast. Boston Market is a delicious staple of dinner tables across the nation, from fresh, never frozen chickens prepared in signature rotisserie ovens to its extensive selection of high?quality side dishes. Boston Market offers its guests taste, convenience and value. Its mouthwatering Rotisserie Chicken put quality and wholesomeness on the center of the plate.

Boston Market also is one of the country’s largest providers of catering services. Its same?day ordering and delivery for corporate and personal events of all sizes make Boston Market Catering a welcome relief from traditional sandwich tray selections.

Boston Market’s chef-inspired Catered Holiday Buffets feature several packages, including Deluxe, Premium and Create Your Own Buffets. The full menus for Catered Holiday Buffets are available in restaurants and online at http://www.bostonmarket.com/catering. Boston Market also offers no-stress gourmet Heat & Serve Holiday Banquets. Just pick up your chilled meal at any Boston Market, heat for two hours, and it is ready to serve. Heat & Serve Banquet options can be accessed at www.bostonmarket.com.

For more information, visit the company’s website at www.bostonmarket.com. For the latest news and deals, follow @bostmarket on Twitter or join our Fan Page on Facebook.

Boston Market Continues 25th Anniversary Celebrations with a Donation to Share Our Strength’s Great American Dine Out



DENVER  (Restaurant News Release)  Boston Market joined the fight against child hunger by participating in Share Our Strength’s Great American Dine Out® last month. The company was the largest restaurant chain to take part in the event. From September 7 through 25, customers were invited to donate $1 or more to Share Our Strength at local Boston Market restaurants and receive a coupon for a complimentary side on their next visit. This was the first year Boston Market was involved in the annual event, which supports No Kid Hungry™, Share Our Strength’s campaign to end childhood hunger in America by 2015.

Generous diners helped bring Boston Market’s total donation to $125,000 to help the nearly 17 million children in America who face hunger – that’s nearly one in four kids.

“By being part of Share Our Strength’s Great American Dine Out, we had the opportunity to draw attention to the issue of child hunger and witness the generosity of our fantastic guests,” said Tony Buford, senior vice president of operations, Boston Market. “We’re proud of what we were able to accomplish for Share Our Strength with the help of our friends and neighbors.”

In addition to furthering its philanthropic efforts, Boston Market has been busy transforming 372 of its restaurant facilities with a brand new look and feel by the end of the year. Guests visiting the new Boston Market can expect to see lots of great enhancements in their overall experience, including the presence of new dining room ambassadors to greet guests, deliver food to tables, refill drinks, bus tables and more. Boston Market has also improved employee training programs to provide enhanced hospitality. For guests dining in, Boston Market menu items are now served on real plates with silverware. Rotisserie Chicken and Oven Roasted Turkey, which have always been carved-to-order, are now carved in stations that are visible to guests. Several new gourmet sides, sandwiches and fresh tossed salads have been added to the menu. For more information on Boston Market, visit www.bostonmarket.com.

About Boston Market

Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy families and individuals for more than 25 years by offering fresh, home-style meals in more than 500 locations from coast to coast. Boston Market is a delicious staple of dinner tables across the nation, from fresh, never frozen chickens prepared in signature rotisserie ovens to its extensive selection of high-quality side dishes. Boston Market offers its guests taste, convenience and value. Its mouthwatering Rotisserie Chicken put quality and wholesomeness on the center of the plate. Boston Market also is one of the country’s largest providers of catering services. Its same-day ordering and delivery for corporate and personal events of all sizes make Boston Market Catering a welcome relief from traditional sandwich tray selections. Boston Market’s chef-inspired Catered Holiday Buffets feature several packages, including Deluxe, Premium and Create Your Own Buffets. The full menus for Catered Holiday Buffets are available in restaurants and online at www.bostonmarket.com/catering. Boston Market also offers no-stress gourmet Heat & Serve Holiday Banquets. Just pick up your chilled meal at any Boston Market, heat for two hours, and it is ready to serve. Heat & Serve Banquet options can be accessed at www.bostonmarket.com.

For more information, visit the company’s website at www.bostonmarket.com. For the latest news and deals, follow @bostmarket on Twitter or join our Fan Page on Facebook.

About Share Our Strength

Share Our Strength’s Great American Dine Out® is a national, week-long event that brings together thousands of restaurants and millions of consumers to help make sure there is no kid hungry in America. From September 19-25, 2010, participating restaurants representing the entire industry—from coffee shops to fine dining—raise funds in a variety of ways to support No Kid Hungry™, Share Our Strength’s national campaign to end childhood hunger in America by 2015. Share Our Strength’s Great American Dine Out is nationally sponsored by Sysco, Ecolab, American Express, USA Today and the National Restaurant Association. Visit GreatAmericanDineOut.org.

Boston Market Invites America to Gather ‘Round the Table



DENVER  (Restaurant News Release)  As part of Boston Market’s 25th anniversary celebration, the restaurant chain announces today the launch of a nationwide rollout of upgrades and new menu items that significantly enhance the overall guest experience. This launch will be implemented in more than 370 restaurants by the end of the year, beginning with 95 restaurants in the Miami and New York areas where the conversion will be complete by October 17th, and with the remaining locations to be completed by spring of 2011. The start of the national launch follows a successful pilot in 10 restaurants throughout the West Palm Beach, Florida area earlier this year. Guest counts have increased double digits within the first six weeks and remained at that level since the enhancements.

The company has worked tirelessly to shape the vision behind the new Boston Market, setting forth the plans for the company’s changes and upgrades. “The investment we’re making in physical upgrades and small wares is tremendous, but more importantly, we’re making an investment in Boston Market’s people and service,” said Tony Buford, Senior Vice President, Operations. “We are proud of our new offering but it’s more than just paint, pots and poultry – it’s the people. The people are the heart and soul of the company, and what makes Boston Market America’s kitchen table.” Boston Market has already hired more than 2,100 new employees, and has 3,000 more positions to fill.

As the vision for the new Boston Market becomes reality, the company’s leadership has turned careful attention to implementation. Newly-appointed Chief Executive Officer George Michel brings an extensive restaurant and operations background that will ensure efficient execution of the nationwide rollout.

The new Boston Market features a warm and inviting atmosphere with an enhanced guest experience. Specifically, Boston Market has replaced its disposable plates and utensils with real plates and stainlessware and upgraded serving stations to include a Chef’s Hot Case and carving stations. The new Boston Market menu features the addition of delicious new entrées and side dishes. Guests will also notice an exceptional level of hospitality from a larger, more attentive staff.

Specific restaurant enhancements include:

  • Guest Experience:
    • Increased Staff – More than 2100 new employees have already joined the Boston Market team nationwide, with 3000 more positions yet to fill.
    • Improved Employee Training Programs – Hospitality and food preparation.
    • Addition of Dining Room Ambassadors – Guests will notice a higher level of service designed to make the dining experience more pleasurable in this fast-casual concept.
    • New Uniforms – Amplifying the message of quality, the new Boston Market culinarians will wear Chef Whites. Other staff will wear new uniform shirts and bib aprons for a crisp, clean look.
  • Food Presentation:
    • Chef’s Hot Case – One of the most visible changes are colorful enameled stainless steel pots which hold temperature very well. Their small size guarantees that the food will be freshly made.
    • Plateware – For guests dining in, Boston Market will serve the food on real plates and stainless steel knives, forks and spoons.
    • Hand-Carved-to-Order – Rotisserie Chicken and Oven Roasted Turkey, which have always been carved-to-order, are now carved in stations that are visible to guests.
    • Hand-Tossed-to-Order – Fresh entrée salads are no longer grab-and-go, but tossed fresh to order throughout the day.
  • New Menu Items
    • Gourmet Sides – Loaded Mashed Potatoes, Garlicky Lemon Savoy Spinach, Squash Casserole, Mediterranean Green Beans.
    • Hand-Carved Sandwiches – Rotisserie Chicken Pesto, Oven Roasted Turkey BLT and All-White Rotisserie Chicken Salad all served on multigrain wheat bread.
    • Hand-Tossed Entrée Salads – Mediterranean, Southwest Santa Fe and Asian – Each made with Rotisserie Chicken.
    • Soups – Chicken Tortilla and Broccoli Cheese.
    • Sauces –Orange Chipotle Glaze, Island Mojo, Zesty Barbecue, Sweet Thai Chili Garlic and Honey Habanero were created to complement the signature Rotisserie Chicken.
    • More Healthy Options – Garlicky Lemon Savoy Spinach and Mediterranean Green Beans and have been added to the menu. In addition, Boston Market’s home style Rotisserie Chicken now has 20% less sodium and its poultry gravy has 50% less sodium.

About Boston Market

Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy families and individuals for more than 25 years by offering fresh, home-style meals in more than 490 locations from coast to coast. Boston Market is a delicious staple of dinner tables across the nation, from fresh, never frozen chickens prepared in signature rotisserie ovens to its extensive selection of high-quality side dishes. Boston Market offers its guests taste, convenience and value. Its mouthwatering Rotisserie Chicken put quality and wholesomeness on the center of the plate.

Boston Market also is one of the country’s largest providers of catering services. Its same-day ordering and delivery for corporate and personal events of all sizes make Boston Market Catering a welcome relief from traditional sandwich tray selections.

Boston Market’s chef-inspired Catered Holiday Buffets feature several packages, including Deluxe, Premium and Create Your Own Buffets. The full menus for Catered Holiday Buffets are available in restaurants and online at http://http://www.bostonmarket.com/catering. Boston Market also offers no-stress gourmet Heat & Serve Holiday Banquets. Just pick up your chilled meal at any Boston Market, heat for two hours, and it is ready to serve. Heat & Serve Banquet options can be accessed at www.bostonmarket.com.

For more information, visit the company’s website at www.bostonmarket.com. For the latest news and deals, follow @bostmarket on Twitter or join our Fan Page on Facebook.

Boston Market Debuts New Market Sliders For $2.99



Three Irresistible Flavors Including BBQ Chicken & Cheddar, Meatloaf & Cheddar and Turkey & Swiss

GOLDEN, Colo. (RestaurantNewsRelease.com) Boston Market today unveiled Market Sliders, the newest and most delicious addition to the restaurant’s menu. The delectable sliders will be available at all restaurant locations for the introductory price of $2.99 for three sliders , or $4.99 for a combo featuring three sliders, a regular gourmet side and a regular drink.

Boston Market guests can choose from three delicious options:

  • BBQ Chicken & Cheddar – Boston Market’s specially seasoned rotisserie chicken topped with tangy BBQ sauce and melting aged cheddar.
  • Meatloaf & Cheddar – Generous slice of Boston Market’s famous, home-style meatloaf topped with hickory ketchup and melting aged Cheddar.
  • Turkey & Swiss – Hand carved turkey topped with aged Swiss cheese and dill Parmesan mayo.

“Sliders have been a popular menu addition request, particularly by those who are already fans of Boston Market classics such as rotisserie chicken, turkey and meatloaf,” said Lane Cardwell, CEO, Boston Market. “Market Sliders are a fun way for people to enjoy their favorite Boston Market menu items as a lighter meal or even as an afternoon snack.”

The Market Sliders are available at the introductory price of $2.99 for three or $4.99 combo through May 31, 2010. Following the introductory pricing, the Market Sliders will go to the permanent menu pricing of $3.99 for three sliders, and $5.99 for the combo.

NOTE: While Market Sliders are available nationwide, they are not currently available in West Palm Beach, Florida.

For more information or to find a Boston Market restaurant near you, please visit www.bostonmarket.com.

About Boston Market

Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy families and individuals for more than 24 years by offering fresh, home-style meals in more than 500 locations from coast to coast. Boston Market is a delicious staple of dinner tables across the nation, from the fresh chickens prepared in signature rotisserie ovens to its extensive selection of high-quality side dishes.

For the price of a sub sandwich and chips at other restaurants, Boston Market offers its customers taste, convenience and value. Its flavorful rotisserie chicken, turkey, meatloaf and brisket put quality and wholesomeness on the center of the plate. The restaurant was commended for its variety of healthful options by Men’s Health magazine, which reported that Boston Market’s “expansive menu of healthy sides and nutritionally reasonable three-piece chicken meals give diners plenty of choices.”

Boston Market also is one of the country’s largest providers of catering services. Its same-day ordering and delivery for corporate and personal events and functions of all sizes make Boston Market Catering a welcome relief from traditional sandwich tray selections.

Through a partnership with H.J. Heinz, one of the world’s leading marketers of branded foods through supermarkets, a variety of Boston Market Frozen meals are available from grocers nationwide to take home and eat for those occasions when visiting a Boston Market restaurant is not practical.

For more information, visit the company’s website at www.bostonmarket.com. For the latest news, deals and coupons, follow @bostmarket on Twitter or join our Fan Page on Facebook.

 Page 4 of 4 « 1  2  3  4