Oneto1Marketing Signs Catering Agreement with Subway Restaurant Franchise



Subway Sandwiches Now Delivered to Local Businesses

Oneto1Marketing Signs Catering Agreement with Subway Restaurant FranchiseMiami Beach, FL  (Restaurant News Release)  Oneto1Marketing, Llc., a full-service restaurant industry marketing and software company, announced today it signed Maa Enterprises USA Inc., a Florida based multi-unit Subway restaurant franchise to a two-year catering agreement. The agreement gives Oneto1Marketing exclusive rights to solicit local companies about Subway catering services and manage the catering business giving local companies and their employees’ greater access to the nations most popular and leading sandwich brand.

As a result of today’s announcement, two Ft. Lauderdale Subway stores have seen catering sales increase by $200 in the first month from new business generated from a local school which is planning to triple its order within the next month.

The agreement enables Oneto1Marketing to extend Subway restaurants beyond its retail stores to local businesses requiring full service catering for onsite or offsite meeting, training, and other business events where offering a healthy breakfast, lunch, or snack options is a necessity. Now, any business within designated area can order from Subway’s wide variety of sandwiches, beverages, desserts, and other menu items through Oneto1Marketing’s catering service. The arrangement significantly expands Oneto1Marketing’s potential to provide catering services for Subways 35,000 nationwide stores.

“We are excited about our agreement with Maa Enterprises USA,” said Serge Randolphe Jr., Founder of Oneto1Marketing. “Subway stores have instant brand recognition among consumers and a particular appeal for its delicious assortment of fresh and healthy food items.  Today’s announcement makes it possible to enjoy Subway sandwiches at work as part of a catered business function and helps us grow our catering sales directly where Subway stores are operating.”

One factor Maa Enterprises USA selected Oneto1Marketing was for its reputation as a restaurant and catering service leader. Oneto1Marketing has provided catering restaurants and businesses for three years and has demonstrated a commitment to quality and service. Another factor was Oneto1Marketing’s marketing proposal to Maa Enterprises USA which emphasized a profitable strategy and identified a way to generate new business for Subway store owners.

“The idea Oneto1Marketing presented was a smart strategy to help us significantly grow our catering revenue by targeting organizations and businesses operating in proximity to our stores,” said Mobin Khad, CEO of Maa Enterprises USA “This is highly beneficial to us and our store owners relieving our Subway store owners from managing business orders and delivery. Now, they have much more time to focus on store operations, and on improving customer service.”

Initially with the agreement, Oneto1Marketing will manage two Subway stores located in Fort Lauderdale Florida. Oneto1Marketing will work over the next two years of the contract, to help boost their sales revenues for these stores to equally benefit Maa Enterprises USA and Oneto1Markeing, but ultimately to continue providing consumers with Subway sandwiches and food items they enjoy most.

“Ultimately, we’re improving our customers’ experience and their satisfaction. Whether it’s a customer who walks into a retail store, or training manager at a local technology company planning an intensive session on a tight deadline, Subway has a meal solution for everyone. It’s always nice providing services that create solutions and that customers appreciate,” added Randolphe.

About Oneto1Marketing

Oneto1Marketing is a recognized as the premier full-service marketing agency and software company offering marketing solutions for the restaurant industry. Oneto1Marketing develops products, services, and people to ensure excellent results for customers. Learn more at http://www.Oneto1Marketing.com.

About Maa Enterprises USA

Maa Enterprises USA is a Florida based corporation that owns and manages multiple Subway franchises in the South Florida area.  The company has been in business for more than 5 years.

Contact:
Serge Randolphe Jr.
Serge@oneto1marketing.com
Oneto1Marketing Llc.

SUBWAY Restaurants Turns Up The Heat: Chain Introduces Fiery FOOTLONG Collection, Subs Featuring Creamy Sriracha Sauce



SUBWAY Restaurants Turns Up The Heat: Chain Introduces Fiery FOOTLONG Collection, Subs Featuring Creamy Sriracha Sauce

SUBWAY Restaurants Turns Up The Heat: Chain Introduces Fiery FOOTLONG Collection, Subs Featuring Creamy Sriracha SauceMilford, CT  (Restaurant News Release)  SUBWAY® restaurants, the world’s largest restaurant chain, today announced the launch of the Fiery FOOTLONG™ Collection, featuring the Creamy Sriracha Sauce, blending spicy chili peppers to heat up customers’ sandwiches as colder weather season begins.

The Fiery FOOTLONG™ Collection includes the Sriracha Chicken Melt and Sriracha Steak Melt, joining fan favorites Buffalo Chicken and Turkey Jalapeno Melt. The Sriracha Melts feature grilled chicken strips or tender steak, topped with Creamy Sriracha Sauce, pepper jack cheese and choice of fresh vegetables. Creamy Sriracha Sauce can be added to any sub, including breakfast sandwiches, for an additional kick.

Executive Chef for the SUBWAY® brand Chris Martone says that, “The intense blend of chili peppers is a fiery jolt of heat that will surely wake up your taste buds. We developed a product that’s not shy on flavor and will add a whole new dimension to any of our fans’ favorite subs, including breakfast sandwiches!”


About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world’s largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business.  Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria.  With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway.  SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Restaurants Salutes Veterans



SUBWAY Restaurants Salutes Veterans

Sandwich Chain Continues Support for Wounded Warrior Project®

SUBWAY Restaurants Salutes VeteransMilford, CT  (Restaurant News Release)  This Veterans Day, SUBWAY® Restaurants, the global restaurant chain committed to supporting healthier lifestyles, will continue its partnership with the nonprofit organization Wounded Warrior Project® (WWP), and will endorse a full range of programs and services for this generation of Wounded Warriors and their families.

As part of this initiative, the brand will showcase inspiring stories from Wounded Warriors who have overcome major hurdles upon returning from war on its website as well as on social media (Facebook.com/Subway). Additionally, SUBWAY® Restaurants will make a financial contribution to WWP to help fund programs ranging from physical health & wellness to meaningful employment and family/peer support.

“Many members of the SUBWAY family including countless franchisees, employees, and loyal customers, have served our country,” said Jeff Larson, Vice President of Global Marketing, Marketing Development and Activation at SUBWAY® restaurants. “Our partnership with Wounded Warrior Project is just one way we want to recognize their service and say thank you.”

The program will also launch an online campaign to encourage fans to recognize veterans. Videos featuring WWP Alumni and their stories will go live on SUBWAY.com, and the brand will encourage over 1.6 million of its @Subway Twitter followers to talk about the inspiring veterans in their lives using the #SUBWAYSalutes hashtag.

About Wounded Warrior Project®

The mission of Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world’s largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business.  Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria.  With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway.  SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Restaurant Chain Reaches 40,000th Restaurant Milestone



SUBWAY Restaurant Chain Reaches 40,000th Restaurant Milestone

Largest Restaurant Chain in the World Continues Global Growth

SUBWAY Restaurant Chain Reaches 40,000th Restaurant MilestoneMilford, CT  (Restaurant News Release)  The SUBWAY® restaurant chain, which has been providing franchising opportunities to entrepreneurs since 1965 and will soon celebrate its 48th year in business, opened its 40,000th location at an AppleGreen petrol station in Ipswich, England.

The milestone opening further illustrates the strength and consistent growth of the SUBWAY® brand, which has opened 1,761 new locations around the world since the start of the year.

“This is certainly a testament to the dedication and hard work of the entire Subway team, who I often refer to as The Greatest Team in Franchising History,” said President and Co-Founder Fred DeLuca, who opened the brand’s first sandwich shop on August 28, 1965.

“I am proud to be part of a team that provides thousands of jobs for people at our restaurants, field offices, headquarters, and partner offices around the world,” Fred continued. “Our franchisees are the best in the business. They are a diverse group of small business owners who take a great deal of pride in serving their customers.”

This latest milestone achievement puts the SUBWAY® brand far ahead of its competitors in the Quick Service Restaurant industry, making it more convenient for customers to eat a delicious SUBWAY® submarine sandwich or chopped salad. Of the top restaurant chains, the next closest is more than 5,500 locations behind the SUBWAY® brand. Beyond that, the next three are between 21,000 and 33,000 behind.

According to Subway Area Development Manager for the UK and Ireland Trevor Haynes, it is the “low startup costs, flexibility, and simple footprint that makes Subway so appealing to entrepreneurs who look to our brand as a way to reach their goal of owning and operating their own business. That is what makes this work. We are thrilled to have this opening in our market!”

The milestone restaurant location highlights the flexibility of the SUBWAY® brand. There are more than 9,000 non-traditional locations worldwide and about 4,500 of them are in gas/petrol stations. The SUBWAY® chain can open in spaces where other brands may believe to be too small or impractical, such as hospitals, health clubs, movie theaters and train stations. In fact, customers enjoy SUBWAY® sandwiches and salads at restaurants on a German riverboat, in a car dealership in California and even in a church in Buffalo, New York.

The UK is the brand’s third largest market, behind the U.S. and Canada, with more than 1,500 locations. In all, there are 14,000 International locations in 102 countries outside the U.S. In addition to celebrating this recent milestone, the European team just opened their 4,000 location. Other milestones include Brazil with 1,200, Mexico with 700 and Argentina and Columbia each with 100 restaurants; and the Eastern European nation of Estonia recently witnessed the opening its first SUBWAY® franchise.

“There is still a lot of opportunity in our International markets,” said Chief Development Officer Don Fertman. “The brand has regional and country offices that provide education and support to the franchisees in the field; all working to ensure we are the best brand out there for both our customers as well as entrepreneurs looking to get into the restaurant business.”

About SUBWAY® restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965.

The SUBWAY® restaurant chain was the first restaurant to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria.

This year, for the fourth straight year, the SUBWAY® brand was ranked “number one” by consumers in the Zagat® Fast Food Survey in the “Healthy Options,” “Most Popular” and “Top Service” categories for food brands with 5,000 or more locations.

The brand was also named the #1 QSR Brand in the YouGov Brand Index’s mid-year rankings. SUBWAY® was also named the #1 Health Conscious Brand by Brand Keys Inc. and the #1 in Consumer Satisfaction by the American Customer Satisfaction Index.

The Center for Science in the Public Interest (CSPI) recently recognized SUBWAY® restaurants as the only chain to meet their standards for children’s meals. Each SUBWAY® Fresh Fit for Kids™ meal includes a low-fat sandwich paired with apple slices and low-fat milk or bottled water, and is an option that kids enjoy and parents can feel good about.

For more information about the SUBWAY® chain, visit http://www.SUBWAY.com. Find us on Facebook: Facebook.com/SUBWAY. Follow us on Twitter: twitter.com/SUBWAY. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Restaurant Chain to Add 3,000 Locations Worldwide in 2013



SUBWAY Restaurant Chain to Add 3,000 Locations Worldwide in 2013

SUBWAY Restaurant Chain to Add 3,000 Locations Worldwide in 2013Milford, CT  (Restaurant News Release)  With more than 2,000 franchisees actively searching for locations, the SUBWAY® sandwich chain has aggressive growth plans for 2013.

The SUBWAY® franchise system is now the world’s largest restaurant chain, in terms of number of locations. In order to reach the company’s continuing development goals, a contingent of SUBWAY® representatives will be manning the SUBWAY® booth in South Hall 3 & 4, S2800 N Street & 28th Avenue at the ICSC RECon convention, May 20th thru May 22nd, in Las Vegas.

“Subway developers, field staff and leasing specialists from all across North America will be attending the event to look for sites and make deals so that we can continue to provide career opportunities to entrepreneurs and the great tasting food to people everywhere looking for healthier choices, indulgent favorites and outstanding value,” says Chris Kan , Training and Business Promotion Specialist for Subway Real Estate, LLC.

The SUBWAY® chain is growing and continues to forge ahead with new opportunities in traditional shopping centers, malls and free standing locations as well as non-traditional venues such as hospitals, colleges, sports arenas and airports. Since this past January, the SUBWAY® chain has opened about 800 new stores in 54 countries, 9 Canadian provinces, and 46 U.S. states plus the District of Columbia, which equates to nearly one million square feet of prime commercial retail space. In total, SUBWAY® franchisees lease nearly 47 million square feet of property around the globe.

Most recently, the SUBWAY® chain reached the milestones of 39,000 locations worldwide and restaurants open in 102 countries.

From 100 to 5,000 square feet, SUBWAY® restaurants come in all shapes and sizes. Because of the chain’s unique business model, which has minimal equipment and space requirements, a SUBWAY® restaurant can operate just about anywhere.

To illustrate how flexible the SUBWAY® concept is, unique locations include factories; car showrooms, museums, a church, a Goodwill training center, and there’s even a floating SUBWAY® restaurant aboard a river boat in Europe.

Real estate professionals interested in submitting property information, or learning more about what the SUBWAY® chain is looking for in new sites, can contact Chris Kan at the Subway Real Estate office at 800-888-4848 extension 1434, or e-mail at kan_c@subway.com.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business.

With more than 39,000 locations in 102 countries, the world’s largest restaurant chain – mostly through its franchisees – provides more than 400,000 job and career opportunities worldwide.

For more information about SUBWAY® brand’s commitment to the planet visit subway.com.
Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway.
SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Named “Brand of the Year” in 2013 Harris Poll EquiTrend Study



SUBWAY Named "Brand of the Year" in 2013 Harris Poll EquiTrend Study

SUBWAY® Now Highest Ranked Brand in “Quick Service Restaurant” Category 9 Years in a Row

SUBWAY Named "Brand of the Year" in 2013 Harris Poll EquiTrend StudyMilford, CT  (Restaurant News Release)  The SUBWAY® restaurant chain has been named “Brand of the Year” in the “Quick Service Restaurant” category according to the 2013 Harris Poll EquiTrend® study. This marks the 9th year in a row that the submarine sandwich franchise has received the highest score among quick service restaurant brands included in the annual study which measures consumer perceptions of more than 1,500 brands in more than 155 categories.

The Harris Poll EquiTrend® study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity.  Surveying more than 38,000 American consumers, the study measures the level of quality, familiarity, and purchase consideration for each brand, and then awards “Brand of the Year” status to the top-ranked brand from each category.

“Receiving such high marks from consumers and being recognized by the well-respected Harris Poll study certainly indicates that we have been on the right path,” says Suzanne Greco , SUBWAY® Vice President of Research & Development and Operations. “The combination of excellent service, great tasting sandwiches and salads, healthier options, convenience, and all at a good value are cornerstones of the Subway experience, and we continually hear from our customers that these are factors they consider to be most important when deciding where to eat.”

With a long standing reputation for offering an alternative to traditionally fatty fast food, the SUBWAY® brand strives to continuously improve the nutritional benefits of its menu and offers a wide variety of great tasting sandwiches and salads that are trans-fat free, and low in saturated fat and cholesterol, including many with 6 grams of fat or less.

In addition, the SUBWAY® chain was among the first brands to offer nutritional transparency, providing calorie, sodium and fat content of menu items long before the call for requirements to do so.  SUBWAY® sandwiches are served on bread that is baked fresh daily and fortified with calcium and vitamin D. The SUBWAY® brand is a sponsor of the American Heart Association’s American Heart Walks; and is the first restaurant chain to earn the American Heart Association’s Heart Check certification for having heart healthy meals, a program designed to help consumers make smarter meal choices while dining away from home.

Recently, the SUBWAY® chain was recognized by New York City Mayor Michael Bloomberg and the NYC department of Health for achieving the National Salt Reduction Initiative’s sodium targets for 2012 and its commitment to achieving the goals for 2014. So far the sodium content of SUBWAY® Fresh Fit Sandwiches has been reduced by 28% and by 25% across the entire menu.

The SUBWAY® chain’s continued efforts to reduce its environmental footprint through sustainable operations resulted in packaging improvements, distribution efficiencies, increased energy and water conservation, as well as waste reduction. Additional SUBWAY® Eco Restaurants opened in 2012, some built entirely out of recycled materials, and all incorporating energy efficient equipment and controls.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business.  With more than 39,000 locations in 101 countries, the SUBWAY® brand – mostly through its franchisees – provides more than 400,000 job and career opportunities worldwide.

For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Restaurants Recognized As Industry Champions 2012 By The Produce for Better Health Foundation



SUBWAY Restaurants Recognized As Industry Champions 2012 By The Produce for Better Health Foundation

Chain Remains Committed to Providing Fresh Ingredients and Healthier Options

SUBWAY Restaurants Recognized As Industry Champions 2012 By The Produce for Better Health FoundationMilford, CT  (Restaurant News Release)  The SUBWAY® restaurant chain was named an Industry Champion recently by the Produce for Better Health Foundation.

The SUBWAY® brand was recognized for encouraging customers to build their sandwich or salad just the way they like it, with their choice of fresh vegetables and toppings. Messaging the importance of eating fruits and vegetables, SUBWAY® restaurants include the “Fruits and Veggies More Matters” logo on tray liners and other signage, in addition to radio spots and social media content.

“We’re extremely proud and appreciative of the efforts contributed by all these Role Models and Champions to remind consumers that increasing fruit and vegetable consumption is important through use of the Fruits & Veggies—More Matters logo and messaging,” said Elizabeth Pivonka , Ph.D., R.D., president and CEO of PBH.

When made to standard formula, a six-inch SUBWAY® sandwich includes two full servings of vegetables, essential nutrients vitamin A and iron, and are free of artificial trans-fat and rich in complex carbohydrates. All SUBWAY® bread is fortified with Calcium and Vitamin D, and a six inch sandwich includes the equivalent to a glass of milk. When made on 9-Grain Wheat or Honey Oat bread, each sandwich contains at least 20% daily value of fiber.

All SUBWAY® sandwiches and salads can be customized with an array of fresh, crisp vegetables, such as spinach, green peppers, lettuce, tomatoes, red onions and cucumbers. Customers can also add banana peppers, jalapenos, pickles, black olives, and their choice of several low fat sauces, on a variety of freshly baked breads. Meals can be paired with fresh apple slices, strawberry yogurt parfait, or apple juice.

In 2012, SUBWAY® restaurants became the first Quick Service Restaurant chain with meals to earn the American Heart Association’s Heart Check mark that pass the certification program’s stringent criteria. The certification comes after nearly 12 years of supporting the American Heart Association’s Heart Walk, Jump Rope for Heart, and Hoops for Heart programs, promoting the importance of physical activity at any age, and is a reflection of SUBWAY® restaurants’ mission to continue offering better-for-you meal options that do not sacrifice taste or variety. The program guidelines include criteria that go beyond just calories, and include sodium, fat, trans fat, saturated fat, cholesterol, and beneficial nutrient levels. The Heart Check mark can be found on SUBWAY FRESH FIT® meals featuring a variety of 6″ inch subs served with apple slices and water, and SUBWAY FRESH FIT FOR KIDS™ meals served with apple slices and 12 ounce low-fat milk.

The SUBWAY® brand also recently introduced a Chopped Salad program that includes nine American Heart Association Heart Check certified salad meals, which are all less than 350 calories, and include sweet onion salad dressing, bottled water, and apple slices. At five servings of vegetables each, all Chopped Salads provide 100 percent of the recommended daily vegetable servings, as well as essential vitamins A, C, as well as iron and fiber.

Ordering heart healthy options is now even easier at SUBWAY® restaurants, as customers can simply look for the American Heart Association’s Heart Check mark on the menu.

SUBWAY Restaurants Recognized As Industry Champions 2012 By The Produce for Better Health Foundation

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business.

In 2012, SUBWAY® restaurants became the first restaurant to have meals that meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria.

This year, for the fourth straight year, the SUBWAY® brand was ranked “number one” by consumers in the Zagat® Fast Food Survey in the “Healthy Options,” “Most Popular” and “Top Service” categories for food brands with 5,000 or more locations.

For more information about the SUBWAY® chain, visit http://www.subway.com.
Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway
SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.

Value, Convenience Drive Loyalty to Quick-Serve Restaurants; McDonald’s Is Leader Despite Low Sat



A recent survey of restaurant consumers in the US by Consumer Edge Insight identifies the key factors that drive loyalty to quick-service restaurants, and identifies which brands have the strongest image.

Value, Convenience Drive Loyalty to Quick-Serve Restaurants; McDonald's Is Leader Despite Low SatStamford, CT  (Restaurant News Release)  In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly-cited factors in determining which quick-service restaurant is visited most often are good value (58%), convenience (57%), low prices (53%), and fast service (51%).  Great-tasting food is only the 8th most important factor in driving loyalty in this segment.

The survey also asked consumers to rate restaurant brands on different attributes.  The quick-service brands with the strongest perceptions for providing “good value” among past visitors were McDonald’s (57%), Subway (53%) and Taco Bell (48%).  McDonald’s (68%), Subway (61%), Taco Bell (50%) and Burger King (50%) also score highly for having “very convenient locations.”  The brands with the strongest perceptions for “fast service” were McDonald’s (64%), Taco Bell (56%), Subway (55%), and Burger King (55%)and Wendy’s 55%.  The top-scoring brands for “great-tasting food” were Subway (58%), Chick-fil-A (54%), and Wendy’s (48%).

The survey also asked past-three-month-visitors to each brand how satisfied they were with their most recent visit and how likely they were to visit again.  While McDonald’s had a low overall satisfaction score, with just 22% of past-three-month-visitors saying they were extremely satisfied with their most recent visit, McDonald’s nonetheless enjoys among the highest Intent to Visit Again scores, with 64% of past-three-month visitors saying they are “extremely likely” to visit again.  Only Subway and Chick-fil-A have higher Intent to Visit Again scores, 68% and 67% respectively. The highest Satisfaction scores among past 3-month visitors were all earned by smaller brands:  Chick-fil-A (66%), Long John Silver (56%), and Whataburger (54%).

“For quick-service restaurant patrons the most important factors that drive loyalty to a brand are good value and convenience, with low prices and quick-service being very important as well,” said David Decker, President, Consumer Edge Insight.  “McDonald’s has a clear image lead on all of these factors, with Subway consistently being the 2nd-best performing brand and Burger King and Wendy’s also performing well. McDonald’s high repeat-purchase intention scores despite their lower satisfaction scores illustrates the strength of their brand on the attributes that matter most to quick-service customers.  Smaller brands need to find ways to differentiate themselves to gain share of wallet in this ultra-competitive segment.”

About Restaurant DemandTracker

Restaurant DemandTracker, a new syndicated consumer research service from Consumer Edge Insight, provides an in-depth analysis each quarter of how key economic and secular factors impact restaurant demand and which brands are best-positioned to succeed.  Data for the most recent wave of Restaurant DemandTracker was collected in October via an online survey of over 3,000 US consumers, age 18 and over, designed and weighted to be representative of the US adult population that visit restaurants at least once per month.  Some of the topics covered include economic factors driving changes in restaurant patronage, impact of health trends on overall patronage and by segment, changing demographic profiles of restaurant segment users, and numerous brand performance metrics. The research covers the quick-service, fast-casual, casual-dining, and fine-dining, and pizza-takeout segments in detail.

To learn more, call David Decker at (203) 504-7558 or send an email to ddecker@consumeredgeinsight.com.

About Consumer Edge Insight

Consumer Edge Insight LLC is a market research and consulting firm that helps investors and companies that want to have deeper insight into how consumer behavior is changing around the world and how to profit from those changes. We help companies monitor key trends and develop strategies to enhance shareholder value.  For further information, visit http://consumeredgeinsight.com.

Market Force Study Reveals Panera is America’s Favorite Sandwich Chain



Market Force Study Reveals Panera is America's Favorite Sandwich Chain

Boulder, CO  (Restaurant News Release)  Panera Bread tops of the list of favorite sandwich chains, according to a national study from Market Force, a worldwide leader in customer intelligence solutions. Panera was voted America’s No. 1 sandwich chain in a restaurant industry survey of more than 7,600 consumers. Jason’s Deli and McAlister’s Deli were ranked second and third, followed by Firehouse Subs, Quiznos, Jimmy John’s, Arby’s and Subway.

The study, conducted in August, was designed to uncover which sandwich chains consumers like most and why they prefer one to another. Market Force first calculated the favorites based on the total number of votes, and then factored in the number of locations for each chain for a more level view of the results. Of the 14 major national and region sandwich/wrap chains studied, Subway garnered the most total votes, which can be credited to the fact that it’s one of the nation’s largest franchises. However, when viewed as a calculation of favorite votes per location, smaller chain Panera took the top spot among the top eight brands. See Graph 1.

Market Force Study Reveals Panera is America's Favorite Sandwich Chain

Graph 1: Favorite Sandwich Chain, Indexed by Door Count

With 1,600 locations across North America, Panera has seemingly found the recipe for growth with its bakery-cafe concept. Part of its success is due to a highly successful loyalty program that enables the chain to capture customer behavior and use that information to inform its menu and marketing strategy. On the heels of Panera is fast-expanding Jason’s Deli, which differentiates itself with a menu focused on healthy food. Both Jason’s Deli and third-ranking McAlister’s Deli also saw sales and unit growth in 2011.

How Sandwich Preferences Stack Up Geographically

Market Force also analyzed the results geographically to see which sandwich chains are most popular in the four regions of the country – the Northeast, Midwest, South and West.

Panera was the crowd favorite in all regions except the Midwest, where Jason’s Deli had the highest ranking. The top four in the Northeast included large chains like Quiznos and Arby’s, which didn’t make the cut in any of the other regions. See Graph 2.

Market Force Study Reveals Panera is America's Favorite Sandwich Chain

Graph 2: Favorite Sandwich Chains by Region

Jason’s Deli, Jimmy John’s and Panera Outdo Others in Key Attributes

Market Force also asked consumers to rank the sandwich chains based on attributes including food quality/taste, customer service, cleanliness, atmosphere and overall value. Jason’s Deli landed in the No. 1 spot in the weighty food and value categories, as well as in cleanliness. Respondents lauded Jimmy John’s for providing the best service, and recognized Panera for its inviting atmosphere. McAlister’s performed consistently well in all areas.. See Graph 3.

Market Force Study Reveals Panera is America's Favorite Sandwich Chain

Graph 3: Top 8 Sandwich Chains Ranked by Attribute

“We’re seeing a shift in the sandwich industry, where now the customer experience is just as important as the convenience factor,” said Janet Eden-Harris, chief marketing officer for Market Force. “Brands like Panera and Jason’s Deli are differentiating in areas like atmosphere and health-conscious food, and that’s drawing customers in the door and making them return visitors.”

Survey Demographics

The survey was conducted in August 2012 across the United States. The pool of 7,600 respondents reflected a broad spectrum of income levels, with half reporting household incomes of more than $50,000 a year. Respondents’ ages ranged from 19 to over 65. Approximately one-quarter were men and 75% were women, and 73% reported working full or part time. Half of the respondents have children at home and more than two-thirds are married.

For more information on Market Force’s customer intelligence solutions for the restaurant industry, visit www.marketforce.com/industries/qsr-quick-serve-restaurants.

About Market Force Information

Market Force is the leading global customer intelligence solutions company for multi-location businesses, including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 125 years of combinedindustry experience, Market Force Information has pioneered the industry with a suite of customer intelligence solutions – from 600,000 field associates across North America and Europe who conduct mystery shopping, merchandising and retail auditing, to real customer surveys and proprietary decision-support tools. Its solutions provide a holistic view of the customer’s on-site experience and identify the actions required at the store level to increase customer loyalty and improve financial performance. Market Force was named one of Forbes’ America’s Most Promising Companies in 2011. For more information, visit www.marketforce.com.

Zagat Survey Awards SUBWAY Restaurants In Three Categories



Zagat Survey Awards SUBWAY Restaurants In Three Categories

Zagat Survey Awards SUBWAY Restaurants In Three Categories

Zagat Survey Awards SUBWAY Restaurants In Three Categories

Milford, CT  (Restaurant News Release)  For the fourth consecutive year, SUBWAY®restaurants, the world’s largest restaurant brand, emerged as the mega chain leader in three categories – “Healthy Options,” “Most Popular” and “Top Service” – according to the recently released 2012 Zagat® Fast-Food Survey. Zagat® Survey is the world’s leading provider of consumer survey-based information on Where to Eat, Drink, Stay and Play Worldwide.

“Four consecutive years of being #1 in key Zagat’s ratings is an accomplishment our entire system can celebrate with pride. From our sandwich artists on the front lines to the many dedicated team members who ensure that consumers have an abundance of fresh selections, everyone shares in this winning streak,” said Tony Pace, Chief Marketing Officer, SUBWAY® Franchise World Headquarters.

Earlier this year, the brand earned the American Heart Association’s Heart-Check Meal Certification nutritional criteria, which enables the brand to include the iconic Heart-Check logo on SUBWAY® restaurant menus nationwide.  This important meal certification from the American Heart Association, the nation’s most recognized and trusted authority on heart health, comes after a nearly 12 year relationship and is a reflection of SUBWAY® restaurants’ relentless drive to continuously improve its products and be a trailblazer in the quick serve restaurant category by offering fans better-for-you options that do not sacrifice taste or variety.

Since first promoting the healthier aspects of its menu in the mid-1990s, the brand has continued to make choosing a healthier meal easier for adults and children. Today, SUBWAY FRESH FIT® meal choices feature 9 sandwiches under 6 grams of fat and provide low fat and low saturated fat alternatives with customizable sandwich combinations, servings of vegetables, apples slices, yogurt, or Baked! LAY’S® Potato Crisps, and a selection of low-fat milk, diet soda, or bottled water beverages.

For more information about SUBWAY® restaurants please visit: Facebook.com/subway, twitter.com/subway and www.subway.com.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In 2012, SUBWAY® restaurants became the first restaurant to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria. For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About Zagat Survey

Initially launched in 1979 as a hobby by Tim and Nina Zagat, Zagat Survey® is now the world’s leading provider of consumer survey-based information on where to Eat, Drink, Stay and Play worldwide. With ratings and reviews based on the opinions of over 350,000 surveyors from around the globe, Zagat Survey has become the world’s most trusted source to help consumers make informed decisions about restaurants, nightspots, hotels, attractions and other leisure activities. For more information, visit ZAGAT.com.

Zagat Announces 2012 Fast-Food Survey Results



Zagat Announces 2012 Fast-Food Survey Results

Zagat Announces 2012 Fast-Food Survey Results

New York, NY  (Restaurant News Release)  Zagat has announced the results of its annual Fast-Food Survey of 274 national restaurant chains. More than 10,500 diners voted on everything from Salads and Sandwiches to Pasta and Pizza. These avid consumers – who report eating at a chain restaurant 9.4 times a month – separately rated the chains on Food, Decor and Service on Zagat’s signature 30-point scale, and selected their favorites in a number of sub-categories.

The survey divided restaurants into four categories: Mega Chains (more than 5,000 U.S. locations), Large Chains (up to 5,000 U.S. locations) and Quick-Refreshment (beverages, ice cream, etc.). The survey also covered 117 Full-Service chains – those with table service. Below are this year’s Most Popular and top-rated chains:

MOST POPULAR

Mega Chains
1. Subway
2. Wendy’s
3. McDonald’s
4. Taco Bell
5. Burger King

Large Chains
1. In-N-Out Burger
2. Panera Bread
3. Chipotle
4. Five Guys
5. Chick-fil-A

Quick-Refreshment
1. Starbucks
2. Dunkin’ Donuts
3. Ben & Jerry’s
4. Peet’s Coffee/Tea
5. Auntie Anne’s Pretzels

TOP FOOD

Mega Chains
1. Wendy’s
2. Subway
3. Pizza Hut
4. Taco Bell
5. Burger King

Large Chains
1. In-N-Out Burger
2. Papa Murphy’s
3. Chipotle
4. Panera Bread
5. Bojangles’

Quick-Refreshment
1. Rita’s Italian Ice
2. Ben & Jerry’s
3. Haagen-Dazs
4. Peet’s Coffee/Tea
5. Culver’s

TOP DECOR

Mega Chains
1. Wendy’s
2. McDonald’s
3. Pizza Hut
4. Taco Bell
5. Subway

Large Chains
1. Fazoli’s
2. Panera Bread
3. On The Border Mex. Grill
4. Corner Bakery Cafe
5. Buffalo Wild Wings

Quick-Refreshment
1. Caribou Coffee
2. Peet’s Coffee/Tea
3. Starbucks
4. Culver’s
5. Tim Hortons

TOP SERVICE

Mega Chains
1. Subway
2. Wendy’s
3. Taco Bell
4. Pizza Hut
5. McDonald’s

Large Chains
1. In-N-Out Burger
2. Papa Murphy’s
3. Jimmy John’s
4. Fazoli’s
5. Panera Bread

Quick-Refreshment
1. Caribou Coffee
2. Rita’s Italian Ice
3. Culver’s
4. Peet’s Coffee/Tea
5. Tim Hortons

TOP OVERALL

Mega Chains
1. Wendy’s
2. Subway
3. Pizza Hut
4. Taco Bell
5. McDonald’s

Large Chains
1. In-N-Out Burger
2. Fazoli’s
3. Panera Bread
4. Papa Murphy’s
5. Chipotle

Quick-Refreshment
1. Caribou Coffee
2. Rita’s Italian Ice
3. Peet’s Coffee/Tea
4. Culver’s
5. Tim Hortons

In the Full-Service category, Cheesecake Factory wins for Most Popular while neighborhood restaurant Cheddar’s sweeps Top Food, Top Decor and Top Overall. When it comes to Top Service, O’Charley’s rises to the top.

Zagat surveyors also shared their opinions on the best fast-food items in a variety of categories:

Burger: Five Guys
Fried Chicken: KFC
Grilled Chicken: Chick-fil-A
Fish: Long John Silver’s
French Fries: McDonald’s
Coffee: Starbucks Coffee
Milkshakes: Steak ‘n Shake
Ice Cream/Custard: Rita’s Italian Ice
Breakfast Sandwiches: McDonald’s
Salads: Wendy’s
Value Menu: McDonald’s
Overall Value: McDonald’s
Child-Friendly: McDonald’s
Wings: Buffalo Wild Wings
Healthy Options: Panera Bread

For more information, visit the Zagat blog: http://blog.zagat.com/2012/09/2012-fast-food-survey-results-are-live.html

About Zagat

Known as the “burgundy bible,” Zagat is the world’s most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the “most up-to-date,” “comprehensive” and “reliable” guide. Zagat content is integrated throughout Google, including Maps, Search Google+ and mobile. Guidebooks are also available at all major retailers. In September 2011, Zagat was acquired by Google Inc.

About Google Inc.

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.

Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

SUBWAY Restaurants Celebrates Birthday with September Full of SUBprizes



SUBWAY Restaurants Celebrates Birthday with September Full of SUBprizes

World’s Biggest Restaurant Chain Commemorates 47 years with Daily Fan Giveaways and Tasty Food Options

SUBWAY Restaurants Celebrates Birthday with September Full of SUBprizes

SUBWAY Restaurants Celebrates Birthday with September Full of SUBprizes

Milford, CT  (Restaurant News Release)  Today, SUBWAY® Restaurants, the world’s largest restaurant chain, announces that it will celebrate its birthday by hosting a month-long SUBprize Party throughout September offering daily giveaways.  Grand prizes include four 2013 Jeep® Compass vehicles, 400 Kinect for Xbox 360 prize packs, 72 Florida beach getaways from Visit St. Petersburg/Clearwater, and Ultimate RadioShack Prize Packs including a laptop, tablet, e-reader, camera, computer speakers, wireless keyboard, printer and headphones. In addition, SUBWAY® Restaurants will be expanding their everyday value menu with many $5 Footlong Faves.

“I opened our first restaurant in Bridgeport, Connecticut, 47 years ago to pay for college,” said SUBWAY® President and Co-Founder, Fred DeLuca. “Today, SUBWAY® is a global brand with over 37,000 locations in 100 countries, and we couldn’t have done it without the help and loyalty of the millions of customers who come through our doors every day. For that, we are eager to celebrate and thank them for their continued support.”

To participate, consumers can pick up specially marked 30oz promotional cups or Doritos® Blazin’ Buffalo & Ranch chips with codes that can be redeemed to win Grand SUBprizes every day.

“We are celebrating our birthday all September long by treating fans to $5 Footlong Faves and new grand prizes every day,” said Tony Pace, Sr. Vice President, Chief Marketing Officer of the SUBWAY® Brand.  “Everyone’s invited to our Sub-prize party.”

The celebration kicked off in Los Angeles on August 28th when SUBWAY® Famous Fans Blake Griffin and Nastia Liukin donned party hats and cheered on while local participants spun the prize wheel at a local SUBprize party. SUBWAY® Restaurants and Jeep® also hosted a raffle for a 2013 Jeep® Compass at the bash. Nastia Liukin picked three names, and each semifinalist chose a key, with one lucky L.A. resident’s key turning the ignition and winning the vehicle.

About SUBWAY® Restaurants

The SUBWAY® restaurant chain is the world’s largest restaurant franchise, with more than 37,000 locations in 100 countries. Headquartered in Milford, Connecticut and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® franchise was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand is committed to providing a wide range of great tasting, healthier food choices while reducing its environmental footprint and creating a positive influence in the communities they serve around the world. Over the past several years, the brand has switched to products and practices that improve the sustainability of their supply chain, as well as improve energy efficiency, water conservation, and food and water quality and reduce their waste stream. The brand has also made a commitment to fully support principles of responsible farming, fishing and animal husbandry – for the long term sustainability of the earth’s natural resources. In 2011, for the third year in a row, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories in the Zagat® Fast Food Survey for food brands with 5,000 or more locations. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway. Visit us at: www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Restaurant Chain to Open 1,200 North American Locations in 2012



  • World’s Largest Restaurant Franchise Wants Your Sites

  • Meet the Team at ICSC RECon: South Hall 3 & 4, S2600 N Street & 28th Avenue

SUBWAY Restaurant Chain to Open 1,200 North American Locations in 2012

SUBWAY Restaurant Chain to Open 1,200 North American Locations in 2012

Milford, CT  (Restaurant News Release)  With more than 2,000 franchisees actively searching for locations, the SUBWAY® sandwich chain has aggressive growth plans for 2012.According to an article in the Wall Street Journal, the SUBWAY® franchise system is the world’s largest restaurant chain, in terms of number of locations. In order to reach the company’s development goals, a contingent of SUBWAY® representatives will be manning the SUBWAY® booth in South Hall 3 & 4, S2600 N Street & 28th Avenue at the ICSC RECon convention, May 21st  thru May 23rd, in Las Vegas.

“To continue to provide career opportunities to entrepreneurs and offer our world famous submarine sandwiches, which includes a wide range of healthier meal options, to an ever increasing consumer base, more than 100 Subway developers, field staff and leasing specialists from all across North America will be attending the event,” says Chris Kan, Training and Business Promotion Specialist for Subway Real Estate, LLC. “We will be looking for sites and ready to make deals.”

The SUBWAY® chain is growing and continues to forge ahead with new opportunities in traditional shopping centers, mall and free standing locations as well as non-traditional venues such as hospitals, colleges, sports arenas and airports. Since this past January, the SUBWAY® chain has opened nearly 900 new stores in 58 countries, 42 U.S. states and 7 Canadian provinces, which equates to more than one million square feet of prime commercial retail space. In total, SUBWAY® franchisees lease more than 43 million square feet of property around the globe.

Most recently, the SUBWAY® chain reached the milestones of 25,000 U.S. locations and restaurants open in 100 countries.

From 100 to 5,000 square feet, SUBWAY® restaurants come in all shapes and sizes. Because of the chain’s unique business model, which has minimal equipment and space requirements, a SUBWAY® restaurant can operate just about anywhere.

To illustrate how flexible the SUBWAY® concept is, unique locations include an automobile assembly plant in Ohio; a new car showroom, and a brewery in California; a church in upstate New York; a combination laundry and tanning salon in Wisconsin; several high schools in Virginia; and a floating restaurant aboard a river boat in Germany.

Real estate professionals interested in submitting property information, or learning more about what the SUBWAY® chain is looking for in new sites, can contact Chris Kan at the Subway Real Estate office at 800-888-4848 extension 1434, or e-mail at kan_c@subway.com.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2011 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations.

For more information about the SUBWAY®chain, visit www.subway.com.
Find us on Facebook: Facebook.com/subway
Follow us on Twitter: twitter.com/subway
SUBWAY®is a registered trademark of Doctor’s Associates Inc.

What America Loves To Eat: Subway Continues to Eat Competitors’ Lunch in 2012 Harris Poll EquiTrend Study; Papa John’s Pizza Dethrones Pizza Hut for The First Time



Panera, Maggiano’s Little Italy and Einstein Bagels are top in their categories

New York  (Restaurant News Release)  Subway Restaurants is America’s top-rated quick-service restaurant brand, according to the recently released 2012 Harris Poll EquiTrend(SM) study. This is the eighth year in a row that Subway has ranked highest in this category.

Really choosing better nutrition
“Subway’s consistently high ranking in the Harris Poll EquiTrend study clearly indicates that consumers are graduating  from just saying they’re interested in  better nutrition choices in restaurants to actually changing their purchase behavior,” said  Mary Bouchard, Vice President of Consumer Goods, Retail and Restaurant Research at Harris Interactive. “For some time, the media spotlight on obesity, diabetes, and heart disease, and the importance of making better meal choices away from home, has driven growth in the range and number of lower calorie/better nutrition dishes being offered in all types of restaurants.  These study results show just how strongly Subway’s positioning around fast and healthy meal choices is resonating with consumers.”

Dairy Queen continues to follow behind Subway for the second year, with Wendy’s also holding its third-place position. Coming in fourth, study newcomer Five Guy’s Burgers and Fries is not far behind these two brands, with strong performance on several brand-equity metrics. Chick-fil-A, also an EquiTrend newcomer, ranks fifth, followed by McDonald’s and Burger King respectively, rounding out those brands above the category average.

Papa John’s Pizza takes Top Spot for First Time
For the first time in the eight years the Harris Poll EquiTrend has been measuring brand equity for Retail Pizza brands, Pizza Hut has not taken the top slot. For 2012, Papa John’s is the Harris Poll EquiTrend Pizza Brand of the Year. While many consumers are not as familiar with Papa John’s as with Pizza Hut or Domino’s, the brand’s quality scores have been strong for many years. But 2012 marks the first year that consumers say they are more likely to purchase pizza from Papa John’s than from Pizza Hut.

New category: Coffee & Quick Service
Study newcomer Einstein Bagels displaced the perennially popular, Dunkin Donuts, to become the 2012 Brand of the Year in the newly minted category, Coffee & Quick Service Restaurants. While Einstein Bagels is not as well known as Dunkin Donuts, it edges out Dunkin Donuts on two key attributes of brand equity: Quality and Purchase Consideration.

Casual Dining: American & Italian style
The Harris Poll EquiTrend study breaks down Casual Dining Restaurants into two categories: American and Italian. For the second year in a row, Panera Bread Restaurant ranks as the top American Casual Dining Restaurant, while Maggiano’s Little Italy Restaurant took the lead as top-rated Italian Casual Dining Restaurant, edging out Olive Garden.

Other Casual American Restaurants ranking above average included Longhorn Steakhouse, which moves into second after a significant improvement in brand equity this year. Bonefish Grill ranks third in 2012, followed by Outback Steakhouse, Applebee’s and IHOP.

About Harris Poll EquiTrend ®
Harris Poll EquiTrend® is a leading Brand Equity tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 consumers on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand. Harris Interactive has conducted its Harris Poll EquiTrend study regularly since 1989, and can offer yearly trended data from 2005. The Equity Score, a key take-away from Harris Poll EquiTrend, has been validated against financial performance by Georgetown University.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The Harris Poll EquiTrend® study results disclosed in this release may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Interactive.

Product and brand names are trademarks or registered trademarks of their respective owners.

For a complete listing of all the brands covered in the study, contact Corporate Communications at 212-539-9600 or press@harrisinteractive.com.

About Harris Interactive

Harris Interactive is one of the world’s leading custom and syndicated market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of syndicated offerings that complement our custom solutions while maximizing our client’s research investment.  Serving clients in more than 215 countries and territories through our North American and European offices and a network of global partners, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.

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