Consumer Reports: Subway’s Egg White And Cheese On Mornin’ Flatbread Tops Taste-Tests Of Fast-Food Egg Sandwiches



Offerings from Burger King and McDonald’s Disappoint for Nutrition

Consumer Reports: Subway's Egg White And Cheese On Mornin' Flatbread Tops Taste-Tests Of Fast-Food Egg Sandwiches

Consumer Reports: Subway's Egg White And Cheese On Mornin' Flatbread Tops Taste-Tests Of Fast-Food Egg Sandwiches

Yonkers, NY  (Restaurant News Release)  Egg sandwiches that are tasty and nutritious are hard to come by in most fast-food chains. Consumer Reports tried egg sandwiches from Burger King, Dunkin’ Donuts, McDonald’s, Starbucks, and Subway—and deemed Subway’s Egg White and Cheese on Mornin’ Flatbread most tasty.

Consumer Reports also evaluated the nutrition of egg sandwiches from those chains and Wendy’s to see if any could combine good taste and nutrition. The tastiest sandwich from Subway also had decent nutrition and while breakfast sandwiches from Burger King and McDonald’s rated good for taste, none of them scored better than fair for nutrition. The full report is available online now at www.ConsumerReports.org and in the June 2012 issue of Consumer Reports, which goes on sale Tuesday, May 8.

The components of Subway’s three-inch Egg White and Cheese on Mornin’ Flatbread blended well – its flatbread was tender and its egg whites flavorful. The other egg sandwiches Consumer Reports tasted had one or more drawbacks. The cheese in both Starbucks sandwiches—the Chicken Sausage Wrap and the Turkey Bacon and White Cheddar Classic—was saucelike.  The egg in McDonald’s Egg McMuffin was slightly rubbery.

In Consumer Reports’ tests, tasters visited at least three locations per chain in the New York area, and sandwich quality often varied from one location to another within a chain. For example, the eggs in Burger King’s BK Egg & Cheese Muffin were fluffy in two restaurants and wet in a third. And, in one instance, the muffin was untoasted.

Only six of the 106 sandwiches earned Consumer Reports “Very Good” Rating for nutrition—and all of them came from Subway. The tastiest Egg White and Cheese on Mornin’ Flatbread only earned a “Good” in nutrition, as did offerings from Starbucks and Dunkin’ Donuts.

Three Tips to a Tasty Breakfast Sandwich

  1. Ask for the breakfast sandwich well-toasted – toasting blends the flavors and makes the bread taste better.
  2. For good nutrition, skip cheese or meat, substitute egg whites for whole eggs, and avoid a foot-long.
  3. Eat the breakfast sandwich right away as quality may fall as the sandwich cools off.

About Consumer Reports

Consumer Reports is the world’s largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually. Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website and other publications. Its advocacy division, Consumers Union, works for health reform, food and product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.

JUNE 2012

The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports®, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our permission. Consumer Reports will take all steps open to it to prevent commercial use of its materials, its name, or the name of Consumer Reports®.

Chick-fil-A, Starbucks, and Subway Are Top Fast Food Chains in Customer Experience Ratings, According to New Temkin Group Research



Large-Scale Research Study Rates More Than 200 Companies Across 18 Industries Based on Feedback Survey of 10,000 U.S. Consumers

Waban, MA  (Restaurant News Release)  A new research report published by Temkin Group, 2012 Temkin Experience Ratings, rates the customer experience of 206 large companies across 18 industries. This is the second year that Temkin Group has released these ratings.

The research, which is based on a survey of 10,000 U.S. consumers in January 2012, includes 17 fast food chains: Arby’s, Burger King, Chick-fil-A, Dairy Queen, Domino’s, Dunkin’ Donuts, Hardees, Jack in the Box, KFC, Little Caesar’s, McDonalds, Pizza Hut, Sonic Drive-In, Starbucks, Subway, Taco Bell, and Wendy’s.

Chick-fil-A, Starbucks, and Subway earned the top customer experience ratings in the industry and are tied for third spot across all 206 companies. The three leading fast food chains are the only ones in the industry to earn “excellent” customer experience ratings. Eleven of the 17 fast food chains earned “good” ratings while the bottom three — Hardees, Domino’s, and Jack in the Box — earned “okay” ratings.

The overall fast food industry earned the second spot out of 18 industries, slightly behind grocery chains but well ahead of other industries.

“Most fast food chains are doing a good job of meeting their customers’ needs,” states Bruce Temkin, author of the report and Managing Partner of Temkin Group.

The Temkin Experience Ratings evaluates three dimensions of customer experience:

  • Functional: Does the company meet consumers’ needs?
  • Accessible: How easy is it for consumers to do what they are trying to do?
  • Emotional: How do consumers feel about their interactions with companies?

Other highlights from the research include:

  • Starbucks and Subway received the highest Functional ratings while Domino’s and Jack in the Box received the lowest.
  • Subway received the highest Accessible ratings while Hardees and Jack in the Box received the lowest.
  • Chick-fil-A and Starbucks received the highest Emotional ratings while Hardees received the lowest.

This report can be accessed from the Temkin Group website at http://www.temkingroup.com or from the blog, Customer Experience Matters, at http://experiencematters.wordpress.com. The data can be accessed from the Temkin Ratings website, http://www.temkinratings.com.

For more information about Temkin Group, visit http://www.temkingroup.com.

About the author, Bruce Temkin

Bruce Temkin is widely recognized as a customer experience thought leader and is Customer Experience Transformist and Managing Partner of the Temkin Group. He is also the author of a very popular blog, Customer Experience Matters. Prior to forming Temkin Group, he was a VP at Forrester Research for 12 years. Bruce is a highly demanded speaker who consistently receives high marks for his content-rich, entertaining keynote addresses. He is also the co-founder and Chair of the Customer Experience Professionals Association (CXPA.org), a global non-profit organization dedicated to the advancement of customer experience management.

About Temkin Group

Temkin Group is a leading customer experience research and consulting firm with one simple goal for its clients: increase customer loyalty by becoming more customer?centric. The company combines customer experience thought leadership with a deep understanding of the dynamics of large organizations to help senior executives accelerate their customer experience results. For more information, contact Bruce Temkin at 617-916-2075 or info@temkingroup.com.

86 Year Old SUBWAY Franchisee Enjoys Second Career Success



Owner of 24 Iowa Restaurants Embraces the Entrepreneurial Spirit

86 Year Old SUBWAY Franchisee Enjoys Second Career Success

86 Year Old SUBWAY Franchisee Enjoys Second Career Success

Milford, CT  (Restaurant News Release)  Bob Thomson, a SUBWAY® franchisee with twenty-four restaurants in Iowa, will soon be celebrating his 86th birthday, and twenty-two years with the SUBWAY® chain.

At an age when most would consider retirement, Bob Thomson left his job running variety stores across Iowa to take on a bigger franchise- the SUBWAY® sandwich chain giant.

“The first Subway I saw was in Hawaii. I went in, grabbed a sandwich, and was immediately sold on the program. I knew I wanted to become a franchisee for this company that I knew would grow in the years to follow,” said Bob, who has an office in Charles City with his business partner, George Slattery.

And that it did. From just 3,000 restaurants in all 50 states when Bob joined the team 23 years ago, to currently more than 36,000 locations in 98 countries, Bob has grown with the developing chain, owning 24 restaurants himself. Giving other young franchisees a run for their money, Bob owns the most SUBWAY® restaurants in the northern Iowa territory. In addition, Bob and his partner are proud of the fact that their restaurants provide about 250 jobs in the community.

Born in Minnesota, Bob always had an interest in entrepreneurism, studying business at the University of Minnesota after serving two years in the Navy during World War II. A job with a chamber of commerce brought Bob to Iowa followed by owning several Ben Franklin stores and eventually buying his first SUBWAY® franchise in 1990.

With a never-ending supply of energy, you can find Bob at the yearly SUBWAY® Convention, multi-unit owner meetings, and field meetings throughout the year, keeping up to date on the latest developments and technology within the company. When he’s not working, Bob enjoys spending time in sunny Florida with friends, and visiting his four children.

“He’s got more stamina than the average 20 year old,” said Charlie Thomson, Bob’s son who is also involved in the business. “Managing and traveling to his stores to make sure they are in the best condition possible is what keeps him going.” A shared family value for entrepreneurism, Bob’s daughter is also involved in the business, working at a SUBWAY® restaurant on the Luther College campus and Charlie chips in whenever help is needed. Bob hopes his children can carry on the business when he retires, which he says is nowhere in the near future.

“Bob certainly has an inspiring story, and we are proud of the fact that he, like many Subway franchisees, chose Subway to kick off his second career,” said Chief Development Officer Don Fertman. “Franchisees like Bob, who are driven by an entrepreneurial spirit, are the heart and soul of the Subway family. Bob’s story is just one of 17,000 other stories of entrepreneurs who have discovered that owning and operating a Subway franchise is not just a job or an investment, but a way of life.”

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations.

For more information about the SUBWAY® chain, visit www.subway.com.

Find us on Facebook: Facebook.com/subway

Follow us on Twitter: twitter.com/subwayfreshbuzz

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Adds 24,000 Jobs in 2011, Expects to Add 25,000 in 2012



Chain Opened More than 2,400 New Locations in 2011—Plans to Open 2,500 More in 2012

SUBWAY Adds 24,000 Jobs in 2011, Expects to Add 25,000 in 2012

SUBWAY Adds 24,000 Jobs in 2011, Expects to Add 25,000 in 2012

Milford, CT  (Restaurant News Release)  Through the opening of more than 2,400 restaurants worldwide, including 1,100 new locations just in the U.S. and Canada alone, the SUBWAY® restaurant chain created approximately 24,000 new foodservice job and career opportunities in 2011. By opening an additional 2,500 outlets by the end of 2012, it expects to add another 25,000 full and part time positions—and this doesn’t include jobs in ancillary fields, such as construction, logistics, equipment manufacturing, food processing, maintenance, etc.—an extraordinary achievement for any business, especially during these turbulent economic times.

“Although we have become the world’s largest restaurant chain this past year, it’s more about the opportunities than the numbers,” said Chief Development Officer Don Fertman. “With each new Subway restaurant that opens, there is an entrepreneur that wants to own and operate his own small business and provide great food, exceptional customer service and job opportunities in his or her community.”

The SUBWAY® chain was recently named the top ranked restaurant brand in Entrepreneur magazine’s annual Franchise 500 listings. The magazine’s January 2012 issue and website also lists SUBWAY® restaurants as the #2 overall franchise opportunity, #2 fastest growing franchise and the #2 Global franchise. Also in 2011, the Zagat® Fast Food Survey ranked the SUBWAY® brand “number one” in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations.

“From reducing sodium content across the menu and fortifying the bread with calcium and vitamin D, to opening locations in airports, college campuses, high schools, health clubs and hospitals, and one made entirely out of recycled material, it’s clear that we continue to work on staying ahead of the curve as we continue to grow,” said Fertman, who has been with the brand since 1981 when there were only 166 SUBWAY® restaurants open.

SUBWAY® restaurants are just about everywhere—from bustling city centers and suburban shopping malls to bucolic rural communities, bringing great tasting, made to order subs, many of which are low in fat, to sandwich lovers at nearly 36,000 locations in 98 countries.

One of the ways that the SUBWAY® brand has managed its sustained growth is by opening in what are known as non-traditional spaces—often considered by others to be too small, inconvenient or impractical to set up shop—places such as inside convenience stores, factories, department stores, train stations, museums, hotel lobbies, and movie theaters, just to name a few. In 2011, SUBWAY® franchisees opened their 8,000th such location.

Some of the more unique sites where SUBWAY® restaurants can be found include a Goodwill Industries training center in South Carolina, and the True Bethel Baptist church in Buffalo, New York. Both restaurants are used to teach job skills to disadvantaged members of the community. There’s also an automobile assembly plant; several new car showrooms, a pharmacy; a brewery; a combination laundry and tanning salon; a floating restaurant aboard a river boat in Germany; and the construction site of the new World Trade Center in New York City—it sits on an elevated platform that rises as the construction of the building progresses and is only accessible to construction workers.

One particularly noteworthy SUBWAY® restaurant is owned and operated by Bob Ecoffey and Darlene Nichols-Ecoffey. Their franchise, on the Pine Ridge Indian reservation in South Dakota, is one of the few places in the area where residents can get fresh vegetables. It sits in the middle of what the U.S. Department of Agriculture defines as a food desert–a low-income community without ready access to healthy and affordable food. Bob, who is also the local Bureau of Indian Affairs superintendent, says that because healthy foods like fresh fruits and vegetables are so expensive due to their remote location, they are generally out of reach to most members of the community. In a place without shopping malls, movie theaters, banks or other big businesses, their restaurant is busy all day long, serving customers looking for healthier options and an alternative to pricey produce.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

For more information about the SUBWAY®chain, visit www.subway.com.

Find us on Facebook: Facebook.com/subway

Follow us on Twitter: twitter.com/subwayfreshbuzz

SUBWAY®is a registered trademark of Doctor’s Associates Inc.

Subway Restaurant Chain Introduces Calcium and Vitamin D Fortified Bread to National Menu



Subway Restaurant Chain Introduces Calcium and Vitamin D Fortified Bread to National MenuMILFORD, Conn.  (Restaurant News Release)  In addition to its many healthier offerings, the SUBWAY® restaurant chain has now added calcium and vitamin D fortified bread to its menu, announced Mark Christiano, the SUBWAY® brand’s Global Baking Specialist.

Now, each 6-inch serving of bread in the 24,000-plus U.S. restaurants provides 30 percent of the daily recommended value of calcium and 20 percent of the daily recommended value of vitamin D.

“Now, the calcium included in each 6-inch serving of bread has the nutritional equivalent of one glass of milk,” Mark said. “For years, our high-quality, fresh baked bread has been a signature item for the Subway brand. It is the perfect vehicle to complete the great tasting sandwiches that people have grown accustomed to when they visit a Subway restaurant. Now, we have raised the bar in providing healthier options to consumers by fortifying our bread to include calcium and vitamin D.”

According to the Centers for Disease Control, on average, men and women in the U.S. consume less than the recommended daily amount of calcium they need. In addition, the Institute of Medicine states that less than 1/3 of older people meet the recommended adequate intake for vitamin D based on total intake, including supplements.

Adequate calcium is essential for children as they grow to insure strong bones. It is also important that women get enough calcium to maintain proper bone density and prevent osteoporosis.

“This is certainly exciting for us to now have our bread fortified with bone-building power houses calcium and vitamin D,” said SUBWAY® Corporate Dietician Lanette Kovachi, MS, RD.

“Already, each sandwich made to standard formula provides two full servings of fresh vegetables, essential nutrients vitamin A and iron and are free of artificial trans-fat and are rich in complex carbohydrates. When made on 9-Grain Wheat or Honey Oat bread, each sandwich contains at least 20% daily value of fiber.”

Lanette and Nutritional Consultant, Jessie Erwin, RD have co-written a column that can now be found on the Expert Advice section of Subway.com that explains the importance of calcium and vitamin D, as well as how consumers can find the best sources of both.

“Ninety-nine percent of your body’s calcium is stored in your bones and teeth. Not getting enough calcium means weak, porous bones and increases your risk of osteoporosis. Consuming adequate calcium is especially important for children and teenagers during their growing years, while they are building bone and storing calcium for the rest of their lives.  Getting plenty of calcium when you’re older can help minimize calcium loss from your bones. Vitamin D helps the body to absorb calcium and build and maintain strong bones,” the pair writes in their column.  

They also note, “You may have already known calcium and vitamin D are important for bone health, but did you know that they might also help your heart?  Researchers have linked low calcium levels to high blood pressure, and have linked vitamin D deficiency to increased risk of cardiovascular disease.”

Fortifying the bread with calcium and vitamin D is only one step in the brand’s overall nutrition platform, which includes providing easily accessible nutrition information so consumers can make more informed meal choices. For those watching their calorie and fat intake, the SUBWAY® Fresh Fit menu offers eight delicious 6″ sandwiches under 400 calories and 6 grams of fat.

Two SUBWAY® sides – apple slices and low-fat yogurt – add more nutrients to a meal.  Fat free sauces and dressing are available to add a variety of flavors to sandwiches and all menu items are completely free of partially hydrogenated oil.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

The SUBWAY® restaurant chain has been named the 2011 recipient of the Nation’s Restaurant News MenuMasters award for Healthful Innovations. The award recognizes the brand’s “Build Your Better Breakfast” selections by offering consumers a fully-customizable line of egg white omelet sandwiches.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked by consumers  as “number one” in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations.

For more information about the SUBWAY® chain, visit www.subway.com.

SUBWAY Non-Traditional Development Hits 8,000-Store Milestone



SUBWAY Non-Traditional Development Hits 8,000-Store MilestoneMILFORD, Conn.  (Restaurant News Release)  The SUBWAY® restaurant chain is proud to announce that a franchisee in Toledo, Ohio, has opened the brand’s 8,000th non-traditional location in a Chrysler and Jeep assembly plant.

“Non-traditional Subway restaurants come in all shapes and sizes and can be found just about anywhere,” said Don Fertman, Chief Development Officer for the SUBWAY® restaurant chain. “Because of the Subway concept’s flexible floor plans, minimal space and equipment requirements and popular menu offerings, Subway restaurants are uniquely suited for these special sites, which are an integral part of our overall growth and on-going development strategy, and have been a large contributor to our record breaking 137 months of consecutive positive growth.”

Notable non-traditional SUBWAY® locations include the True Bethel Baptist Church in Buffalo, NY, where the pastor is the franchisee and uses the store to teach job skills to area residents who are in need of a helping hand; a new car showroom in California; and a high school in Detroit, in which students run the restaurant as part of a business class curriculum and can qualify for college credits by talking online University of SUBWAY® training and job development courses.

“There was certainly a need for a retail food business to be located in the Toledo North Assembly Plant, a two million square foot facility that produces Jeep and Chrysler vehicles. They closed the cafeteria because of downsizing, but still needed a way to provide food options. So, we got together and started talking and developed a pre-ordering system that could feed up to two thousand people in ten minutes,” said Marc Hall, a former supermarket chain executive, and franchisee since 1989 who owns and operates ten SUBWAY® restaurants.

Marc’s original idea for the plant called for one main restaurant and two satellite locations where factory workers could pick up their orders. Now there are plans for a third satellite and he’s in talks with plant management to possibly open in another facility.

“It is great that Subway is able to fit into these locations much easier than any other brand. The plant employees appreciate having the Subway menu available to them and I enjoy being able to offer them a healthier alternative to traditionally fatty fast food,” explains Marc.

In addition, travelers in Germany can enjoy the spectacular scenery as well as a SUBWAY® submarine sandwich or salad while traveling down the Rhine aboard the MS Stolzenfels, which is part of the KD Deutsch riverboat fleet. There is also a SUBWAY® restaurant at Goodwill Industries in Greenville, SC, which is part of a program dedicated to helping people with barriers to employment learn the skills needed to better provide for themselves and their families. And one  of the more unique locations is the SUBWAY® restaurant at the construction site of 1 World Trade Center, formerly known as the Freedom Tower, in New York City, where the restaurant is hoisted up to the next level as each floor of the 105 –story building is completed.

“These non-traditional restaurants enable the Subway chain to provide an increasing number of business opportunities to new and existing franchises and offer healthier meal options in venues where other brands cannot or will not go,” said Don, who was featured earlier this year in the hit CBS program Undercover Boss. “They not only provide a much needed convenience to consumers looking for a meal in places where they are often difficult to find, but also help business owners and facility managers attract and retain customers and employees.”

In all, SUBWAY® franchisees worldwide provide about 350,000 jobs in their local communities and fill about 42 million square feet of prime real estate space.

The non-traditional category encompasses a large and diverse group of sites, including: airports, bus and railroad terminals; athletic facilities; office buildings; factories; casinos; theaters; colleges and universities; convention centers; convenience, grocery or department stores; hospitals; hotels; military bases; parks and recreational facilities; schools; and stadiums.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations. SUBWAY® restaurants were also recently ranked as the most loved Fast Food Chain in the U.S., according to Amplicate, a research firm, that specializes in the public opinions of social media users.

For more information about the SUBWAY® chain, visit www.subway.com.
Find us on Facebook: Facebook.com/subway.
Follow us on Twitter: twitter.com/subwayfreshbuzz.

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Sandwich Chain Opens 600th Los Angeles Area Location



SUBWAY Sandwich Chain Opens 600th Los Angeles Area LocationLOS ANGELES  (Restaurant News Release)  The SUBWAY® restaurant chain, long known for providing entrepreneurs with the opportunity to open and operate their own small businesses, has reached the milestone of 600 locations in the Los Angeles area.  The prior milestone of 500 locations occurred in June 2008 and in a little more than two years, the chain has added 100 restaurants and created jobs for over 1,500 people in a struggling economy.  

The landmark restaurant, owned by multi-unit SUBWAY® franchisees, Parvis “Perry” Mohammadi, Mehrangiz “Mehry” Goodarzi, and Sharab “Sherry” Siegel, is a family run business located inside one of the city’s iconic landmarks—Union Station, which is listed on the National Register of Historic Places.  

“We are thrilled to have the privilege of opening the 600th Subway restaurant in Los Angeles and appreciate all the support from our valued customers, as well as the staff of the local Subway development office. Without them, we would not be here today,” says Mehry Mohammadi.

Los Angeles SUBWAY® number 600 is quite unique for a chain restaurant. It is a full store inside a kiosk. Keeping in theme with the rest of the Station, the restaurant sports a dark wood finish. Although only 250 square feet, the restaurant sold 362 subs on its first day of business.  

“It’s a historical building,” says Hardy Grewal, Los Angeles based Development Agent for the SUBWAY® chain. “Permitting had to go through not only all of the usual departments, but also the Historical Board as well. Our office, contractor and franchisees all worked together to bring this to fruition.”  

Franchisees, Perry, a former engineer, and his wife, Mehry, a banker, first became members of the SUBWAY® family in 1996. Daughter, Sherry, later joined them, after working as an attorney. Their original goal was to ultimately own and operate thirteen SUBWAY® restaurants. Although the Union Station location is their 8th SUBWAY® restaurant, it is still their goal to reach that “lucky number thirteen.” In addition to Union Station, the family also operates SUBWAY® restaurants in Sunland, Pasadena, and downtown Los Angeles.

“We had two choices, continue our education and remain in our respective fields or become self-employed entrepreneurs,” said Mehry Mohammadi.  “We decided to become entrepreneurs and chose Subway because of the healthy aspect of the food. Plus, Subway co-founder, Fred DeLuca’s story of fulfilling his dream of going to college and funding his education by going into business at age 17 particularly resonated with us being immigrants with a dream.”

As small business owners living their dream, Mehry is often found behind the scenes at one of their restaurants focused on customer service and operations, while Perry concentrates on systems and paperwork, Sherry looks towards increasing customer traffic through various marketing efforts.

“We congratulate Perry, Mehry and Sherry on their achievement and wish them continued success in the years to come. Six hundred locations is a terrific milestone for us.  We look forward to increased development in 2011 and eventually crossing the 700 open locations line with extra focus on non-traditional opportunities.  This year, we are expecting to open in locations such as UCLA, the City of Hope Hospital, an exclusive area in Santa Monica, and the Pier in Hermosa Beach, just to name a few,” comments Grewal. 

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations.

For more information about the SUBWAY® chain, visit www.subway.com.

Find us on Facebook: Facebook.com/subway.

Follow us on Twitter: twitter.com/subwayfreshbuzz.

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Website Offers Tips On Starting – And Staying – Fit For The New Year



MILFORD, Conn.  (Restaurant News Release)  The SUBWAY® sandwich chain, which has long provided nutritional information online and in its restaurants, is now providing tips designed to help consumers make more informed meal choices, as well as some simple and fun tips to stay active, on its website www.subway.com.

The new column, “Start the New Year with The Right Choices,” written by SUBWAY® Corporate Dietitian Lanette Kovachi, MS, RD, provides insights into the better choices to be made for each meal of the day — including dessert!  Found on the site’s Menu & Nutrition page, Kovachi is joined by Carol Kur, MS, RD, co-founder of Personal Training Institute, who provides easy-to-do activity tips to get people started burning calories.

“This is a time of year when a lot of people make resolutions to achieve a healthier lifestyle,” Kovachi said. “That is something some find is easier said than done, but can definitely be accomplished if you set your mind to it and have a plan to achieve your goals. I am hoping the tips we provide in the columns can help people have a happy and healthful 2011.”

The official SUBWAY® Facebook page recently offered, “One of the best ways to stick to your New Year’s Resolution is to tackle it with a friend! Anyone trying to achieve their 2011 goals with a buddy?” The responses varied from someone trying to reach their dietary goals with a sibling to one person starting a group — which already numbers more than 100 participants — to help provide weight-loss support for each other. You can join the discussion at www.Facebook.com/subway.

Also added to the Menu & Nutrition page at subway.com are educational and motivational videos by Celebrity Health & Nutrition Expert, JJ Virgin, creator of the Weight Loss Resistance Revolution.  

The SUBWAY® brand’s commitment to provide expert nutritional information and recommendations to consumers is part of its continuing platform to offer better alternatives to traditionally fatty fast food. Over the years, the SUBWAY® chain has introduced a line of sandwiches and salads containing 6 grams of fat or less as well as the FRESH Fit™ meals for kids and adults that include a low-fat sandwich paired with “better for you” sides and drinks, such as apple slices, yogurt, low-fat milk and bottled water. In addition, the SUBWAY® brand is a proud national sponsor of many American Heart Association initiatives, such as Start! Walking at Work, Jump Rope for Heart and the American Heart Walks. The chain is probably most well-known for its association for the past 11 years with Jared Fogle, a customer who lost and kept off 245 pounds by following an exercise and diet program of his own design, which included eating low-fat SUBWAY® submarine sandwiches.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations.

For more information about the SUBWAY® chain, visit www.subway.com.

Find us on Facebook: Facebook.com/subway

Follow us on Twitter: twitter.com/subwayfreshbuzz

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

Auburn SUBWAY Restaurant to be Featured in Undercover Boss Episode



Auburn SUBWAY Restaurant to be Featured in Undercover Boss EpisodeAUBURN, Ala.  (Restaurant News Release)  The SUBWAY® restaurant at 1550 Opelika Highway is one of the restaurants where SUBWAY® Chief Development Officer Don Fertman worked undercover as “John Wilson” while filming an episode of the hit CBS television program, Undercover Boss.

While there, Don worked with the store manager Sherri Easley, whose reputation for providing great customer service is reinforced by the fact that folks around Auburn refer to Sherri as “The Subway Lady.” Sherri taught Don the ropes of working the lunch rush while Don was also trying to learn her secret to providing exceptional customer service. Just to make things more interesting, Don was working with Sherri on the busy afternoon of the Auburn Tigers/Clemson Tigers college football game.

The air date for the episode will be this Sunday, November, 21, at 9 p.m. ET/PT on CBS.

“One of the things we pride ourselves on, and stress to new franchisees in training, is that we need to provide an exceptional customer experience to every customer that walks in the door,” Don said. “Working with Sherri was a great opportunity for me to learn just that. She seems to take it a step further and treats every person that walks in the door like they are a part of her family!”

The store Sherri manages is owned by SUBWAY® franchisees Luis and Donna Cribb.

“I was shocked to learn that John Wilson was really Chief Development Officer Don Fertman,” Sherri said. “He was great with the customers; very friendly and engaging. I may have been a little tough on him while trying to get him to work a lot faster. But overall I had a great afternoon working with Don. I love my job here and it is great to be part of the Subway family, especially when they are so willing to send someone into the field so they can find ways to help both the customer and the restaurant staffs. ”

Don, a 29 year veteran of the SUBWAY® restaurant chain, has played a pivotal role in the growth of the SUBWAY® brand in becoming the largest quick service restaurant chain in the world. However, while undercover, Don was able to get a look at a part of the business he rarely sees during his daily routine in his office at SUBWAY® world headquarters. Don was baking bread, stocking sandwich ingredients, slicing vegetables, taking inventories, serving customers, delivering sandwiches and salads and trying to sell catering orders.

To pull off his transition from corporate executive Don Fertman to his undercover identity of John Wilson, Don continually tapped into his experience as a performer, which came from his days as a singer and bass player for a popular Connecticut rock band before working for Subway. (In fact, when Don interviewed with company President and Co-Founder Fred DeLuca for a job almost 30 years ago, he still had orange hair and wore orange platform shoes – both remnants of his rock-and-roll days.)

Fred sent Don on his undercover assignment. Fred would have liked to participate, but he was thought to be too recognizable for the mission.

“We are the number one chain in the world, and we continually look for ways to deliver an exceptional experience to our customers each and every day,” Don said. “Taking advantage of a situation like the one presented on Undercover Boss not only gives us a glimpse of what is happening on the front lines in the stores, but it provides consumers a look at how we operate. We are proud of how our wonderful sandwich artists deliver a terrific product to every customer and the dedication and entrepreneurial spirit of our amazing team of franchisees is the foundation of our system. We believe this episode will shine a spotlight on how Subway has grown to be so successful.”

For more information about the SUBWAY® chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc (DAI).

The SUBWAY Brand To Be Featured In Undercover Boss Episode, Sunday, Nov. 21 On CBS



The SUBWAY Brand To Be Featured In Undercover Boss Episode, Sunday, Nov. 21 On CBSMILFORD, Conn.  (Restaurant News Release)  Don Fertman, Chief Development Officer for the SUBWAY® sandwich chain, has played a pivotal role in the growth of the SUBWAY® brand to become the largest quick service restaurant chain in the world.

But recently, while participating in the hit CBS television series Undercover Boss, Don was able to get a glimpse at a part of the business he rarely sees during his daily routine in his office at the SUBWAY® chain’s Milford, CT, world headquarters. Don, a 29 year veteran of the restaurant chain, was baking bread, stocking sandwich ingredients, slicing vegetables, taking inventories and serving customers.

The air date for the episode will be this Sunday, November, 21, at 9 p.m. ET/PT on CBS.

Don was sent on an undercover assignment by Subway President and Co-Founder Fred DeLuca. Although Fred would have liked to participate, he was thought to be too recognizable for the mission.

“When Fred sent me undercover, I told him I wanted to catch people doing really good things,” Don said. “I was not disappointed. I worked alongside many great store employees and came back with some terrific best practices which we will be sharing within the organization. After working with these folks, I can see why we continually are rated very high by consumers. This was a very valuable experience.”

To pull off his transition from corporate executive Don Fertman to his undercover identity of John Wilson, Don continually tapped into his experience as a performer, which he got from his days as a singer and bass player for a popular Connecticut band before working for SUBWAY®. (In fact, when Don interviewed with Fred for a job almost 30 years ago, he still had orange hair and wore orange platform shoes – both remnants of his rock-and-roll days.)

On his undercover assignment, “John Wilson” worked with: Rev. Duane, the Store Manager at the SUBWAY® restaurant located in the True Bethel Baptist Church, Buffalo, NY; Sherri, Store Manager, who is also known as the “Subway Lady” in her Alabama community; Efrain, a Store Manager in Florida who is also one of the system’s youngest managers; and Jessi, a Sandwich Artist™ in Florida, who has proven to be one of the toughest employees and trainers anyone associated with the brand has ever seen!

“There are a few things I was hoping to see while in the stores,” Don said. “We launched a major breakfast program in 2010 and I wanted to see first-hand how that was working in the restaurants. We also have a lot of stores that run successful catering programs and I wanted to find best practices on that or to see what the specific needs are to make it better in the field.

Overall, Don said the experience was one he would never forget and looked forward to working with the participants in the future.

“We are the number one chain in the world, and we continually look for ways to deliver an exceptional experience to our customers each and every day,” Don said. “Taking advantage of a situation like the one presented on Undercover Boss not only gives us a glimpse of what is happening on the front lines in the stores, but it provides consumers a look at how we operate. We are proud of how our wonderful sandwich artists deliver a terrific product to every customer and the dedication and entrepreneurial spirit of our amazing team of franchisees is the foundation of our system. We believe this episode will shine a spotlight on how Subway has grown to be so successful.”

About SUBWAY®

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership, which continues today, marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations.

For more information about the SUBWAY® chain, visit www.subway.com. SUBWAY® is a registered trademark of Franchise World Headquarters LLC.

Subway and Electus Announce the Development of Subway High School Heroes to Engage the High School Community in Recognizing Their Peer Heroes



Subway and Electus Announce the Development of Subway High School Heroes to Engage the High School Community in Recognizing Their Peer HeroesNEW YORK  (Restaurant News Release)  Most heroes don’t get noticed but they inspire people in small and large ways every day.  Perhaps there is no place where this is truer than in high schools across the country.  So today, SUBWAY®, along with Facebook and Electus, is helping high school students recognize the everyday heroes at their schools.

SUBWAY® and Ben Silverman’s next generation multimedia studio Electus, an operating business of IAC (Nasdaq: IACI), are announcing the launch of a collaborative venture called SUBWAY® High School Heroes. This first-of-its-kind social entertainment program and competition is centered on inspirational people in the high school community, including students and teachers. The 8-week-program launched via Facebook on Oct. 18, 2010, and users can now nominate and vote for their favorite heroes for a chance to be crowned SUBWAY®’s ultimate High School Hero by going to the SUBWAY® High School Heroes application at the Official SUBWAY® Facebook page at www.facebook.com/subway.

At its core, the question “What inspires you?” drives the concept behind SUBWAY® High School Heroes competition. Users are encouraged to nominate, share and vote for whomever they feel is the genuine hero in their high school communities. Whether that hero is their 16-year-old sister who volunteers everyday to mentor and tutor students struggling with math, or their high school English teacher who encouraged and helped them apply for college, SUBWAY® High School Heroes seeks to honor and celebrate the inspirational figures in every high school community.

“Whether they are winners on the field, in the classroom or in the community, we know that winners eat at SUBWAY®,” said Tony Pace, chief marketing officer, SUBWAY® Franchisee Advertising Fund Trust. “The High School Heroes program helps to recognize those winners for the inspirational work they are doing.”

“Electus and our creative partners Arthur Hasson and Dennis Ardi  are very excited to team up with Facebook and SUBWAY®, two brands driving the evolution of social media,” said Ben Silverman, Founder and CEO of Electus. “Social media is transforming how consumers communicate and tell their own stories on a constant and shared basis. We are thrilled to build a franchise that can engage audiences in brand narrative and community empowerment and work with world class brands on a creative campaign designed to inspire and champion young people around the country.”

Engagement with the participants starts with a Hero nomination. Anyone on Facebook can nominate a friend they think is inspirational in their high school community. Users will be able to upload and share videos, comment, and vote for their favorite heroes. The Facebook community will make the ultimate decision on the country’s best and most inspiring heroes.  Finalists will be selected based on how many votes they receive. Everyone who interacts with SUBWAY® High School Heroes, including the heroes, nominators and voters, have a chance to win great prizes through regular drawings. The winning SUBWAY® High School Hero will be announced via Facebook Dec. 16, 2010, and will win a grand prize of $10,000 and an Apple iPad.  Visit the Official SUBWAY® Facebook page for complete details and to nominate heroes.

“On Facebook, we share and discover things all the time.  This is true for books we read, music we like and shoes we wear.  Why shouldn’t this be true for the inspirational people in our lives?” said Matt Jacobson at Facebook.  “We’re excited to be working on this project because it recognizes the everyday heroes that inspire the lives of high school students all over the country and helps them acknowledge the contributions these heroes make to their schools and communities.”

Publicis Modem, SUBWAY®’s digital agency of record, helped further develop, manage and execute the High School Heroes program with Electus, led by its Branded Content & Entertainment team.

“Social engagement is playing an increasingly important role in how users consume content,” said Gian LaVecchia, SVP Group Director Branded Content & Entertainment at Publicis Modem. “We think High School Heroes is uniquely positioned to leverage this trend to not only create an authentic point of connection for our audience, but also drive long-term affinity by creating an engaging social platform that celebrates real-life, everyday heroes.”

About Electus

Electus is the first integrated multimedia company to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman, in partnership with IAC, the company will connect advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation.

About IAC

IAC operates more than 50 leading and diversified Internet businesses across 30 countries… our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.

About SUBWAY® Restaurants

The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 33,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine’s 2010 “Annual Franchise 500” listing for the 17th time in 23 years.  For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com.  SUBWAY® is a registered trademark of Doctor’s Associates Inc.

Contact Information:
 
SUBWAY® Restaurants
Chris Ward
323-202-4849
cward@catalystpublicrelations.com
 
Electus
Leslie Cafferty
(212) 314-7326
leslie.cafferty@electus.com
 
Sunshine, Sachs & Associates
Jessica Berger
(212) 691-2800
berger@sunshinesachs.com

SUBWAY Shows Off Outfits Made From Restaurant Chain’s Recycled Packaging



Subway Shows Off Outfits Made From Restaurant Chain's Recycled Packaging

Subway Shows Off Outfits Made From Restaurant Chain's Recycled Packaging

MILFORD, Conn.  (RestaurantNewsRelease.com)  Eight models wearing designs created from recycled packaging materials recently took to the runway for the “Project SUBWAY®” fashion show. 

The fashion show was part of the Celebrate SUBWAY® event produced by special events company, In the Loop-Chicago, during the restaurant chain’s recent world franchisee convention held at the McCormick Place Convention Center in Chicago, Illinois.  This year’s convention was attended by about 5,000 people from 56 countries.

Chicago-based costume designer, Elsa Hiltner, created each design with recycled packaging used in SUBWAY® restaurants.

One model wore a bodice created from a SUBWAY® Lunch Box package, with floral detail made from a SUBWAY® Cookie Bag.  A looped skirt was made from SUBWAY® Cookie Bags as well. Half of each Cookie Bag – a full 50 percent – is made from recycled materials while the lunch box is made with 10 percent recycled material and SFI (Sustainable Forestry Initiative) fibers. The SFI logo is proudly displayed on the lunch box!

The focus of the fashion show was to bring attention to the SUBWAY® chain’s on-going efforts to make the company and its restaurant operations more environmentally friendly.

Commenting on the fashions on display, Elizabeth Stewart, Marketing Director, who oversees the Subway chain’s sustainability efforts, said “Subway continues to show that you can EAT FRESH, be sustainable and look great!”

Some of the chain’s environmentally friendly efforts include the opening of eight certified eco-stores, with several more in various stages of development, that are designed with an emphasis on energy efficiency and water conservation. Since 2006, all new and remodeled restaurants have used low flow faucets, saving more than 78 million gallons of water annually.

At each restaurant, the chain uses napkins made with 100 percent recycled fiber with up to 49 percent post consumer content; towel and tissue products made with 100 percent recycled material and up to 75 percent post consumer content; and mops made from 100 percent recycled material (the mop contains recycled cotton from socks, t-shirts and recycled soda bottles and the handle is made from recycled plastic bottle caps).

Salad containers and their lids are made from recycled plastic Coca-Cola brand soda and water bottles with a redesign that makes them more efficient to pack and ship, ultimately reducing the amount of trucks on the road needed to deliver the product.

In 2009 alone, the SUBWAY® chain’s initiatives preserved 146,880 trees; cut carbon omissions by 123,751 metric tons; reduced 17.3 million truck miles; and saved 3 million gallons of diesel fuel.

The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 33,000 locations in 92 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine’s “Annual Franchise 500®” survey, an honor that the SUBWAY® chain has received 17 times in the past 23 years.

For more information about the SUBWAY® restaurant chain and its sustainability efforts, please visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Restaurants Honors Its Fastest “Sub Jammer” Sandwich Artists



MILFORD, Conn.  (RestaurantNewsRelease.com)  Jennifer Underwood, a SUBWAY Sandwich Artist® from Spokane Valley, WA, captured first place in the 2010 Sub Jammers’ Competition at the annual SUBWAY® convention in Chicago, Ill., recently. Jennifer, a Sandwich Artist® for almost 10 years, and most recently a store manager, competed against 144 other Sandwich Artists® from nine countries.

“The competition is very exciting,” said Jennifer, a mother of two, who won $3,000 for taking First Place. “You get to go up against the best sandwich makers in the world. It’s a very fun day!”

Franchisee Jerry Jensen, who owns the store at 3808 N. Sullivan Street where Jennifer works, said he wasn’t surprised that Jennifer bested a tough field this year, “She is a very motivated and a very competitive person. She cares about what she does and just wants to be the best!”

Jennifer won the championship with a final time of 45.3 seconds, only two-tenths of a second ahead of Second Place finisher Sharon Hall, of Waco, TX, who had a final score of 45.5 seconds. Third Place finisher Bryon Shea, of Neenah, WI, had a final score of 48.

Jennifer, whose favorite SUBWAY® sandwich is the Turkey sub (her husband Brandon said his favorite is the turkey sub as well, especially when Jennifer makes it!), said the trick to winning is to not think about the competition, “You just make a sandwich like you do in the store. If you think about what you’re doing too much it won’t work!”

During the annual Sub Jammers’ Competition, sponsored in part by Fresh Start Bakeries and Schreiber Foods, Sandwich Artists® are judged on speed, sandwich appearance and accuracy. Sandwich Artists® took part in the final competition after winning regional Sub Jammer events worldwide.

The second- and third-place finishers were familiar to the competition: Sharon, who won $2,000 for her second place showing, came in second last year as well after winning the championship in 2007 and 2008; while Bryon, who was presented with a check for $1,000 for coming in third, came in first last year after finishing second in 2007 and 2008.

“Every year the competition gets more intense, in a very good-hearted way,” said Tom Coba, Chief Operations Officer for the SUBWAY® brand. “The level of competition is exceptional and it is nice to see the Sandwich Artists® interact with each other and support each other during the competition. Everyone has a really fun time during this event. After meeting with the Sandwich Artists® each year – both here and in the stores – it is easy to see why SUBWAY® is always looked upon as providing an exceptional positive experience for our customers.”

About SUBWAY® Restaurants

The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 33,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine’s “Annual Franchise 500®” survey, an honor that the SUBWAY® chain has received 17 times in the past 23 years.

For more information about the SUBWAY® restaurant chain and its sustainability efforts, please visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY Restaurants Heats Things Up with the Fiery Footlong Frenzy Campaign Fueled by PlayStation



SUBWAY® restaurants offers diners more than 1 million dollars worth of PlayStation prizes including exclusive “Win Before You Can Buy” opportunities

MILFORD, Conn.  (RestaurantNewsRelease.com)  SUBWAY® restaurants, the world’s largest submarine sandwich franchise, and Sony Computer Entertainment America LLC, today announced a marketing alliance that will offer SUBWAY® diners and PlayStation fans the opportunity to instantly win PlayStation prizes including select products before they are available to buy in stores. The prizes will total more than 1 million dollars in retail value and will be awarded at the rate of one prize per minute during the promotion period.

“This alliance brings SUBWAY® consumers another fresh first; the opportunity to experience the new PlayStation Move before anyone else,” said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust Ltd. “As a brand that values active lifestyles, SUBWAY® is pleased to join PlayStation in the launch its new active gaming platform and offer our fans this exclusive opportunity.”

The collaborative endeavor, entitled Fiery Footlong Frenzy™ Fueled by PlayStation, will feature SUBWAY® restaurants’ spiciest sandwiches to date – dubbed Fiery Footlong™ subs – including the spicy New Turkey Jalapeno Melt and the back by popular demand Buffalo Chicken. When they quench the fire with a 32 oz drink, diners will have the chance to win a wide variety of PlayStation prizes, including the highly anticipated PlayStation® Move motion controller, before they become available for purchase in stores in September.

“PlayStation consumers are accustomed to being the first to have access to innovative technology unlike anything on the market,” said Ginger Kraus senior director of brand alliances at Sony Computer Entertainment America LLC. “We are thrilled to team up with SUBWAY® in the U.S. to carry on this tradition, and extend the PlayStation experience through strategic partnerships like this that will ultimately benefit fans of both PlayStation and SUBWAY.”

The program will offer consumers the chance to win the latest in active gaming and entertainment technology, including: PlayStation Move motion controller software bundles; collector’s edition boxes of Gran Turismo® 5 and LittleBigPlanet™2 as well as UNCHARTED 2: Among Thieves™ Fortune Hunter Edition; Sony Bravia 3D TV and HDTV entertainment packs; PSP® (PlayStation®Portable) entertainment packs that include a movie, game and PSP® 3000, and Sony Bloggie Cameras, among other exciting prizes.

Consumers can join the frenzy by redeeming codes from 32 oz drinks, specially marked SunChips® Monterey Jack and Sundried Tomato multigrain snacks, and specially marked SUBWAY® Breakfast sandwiches. Consumers who purchase these items in store can participate by entering the codes at SUBWAYFreshBuzz.com, via mobile device on SUBWAYFreshBuzz.mobi, or via text message to 87963. Participating consumers will learn instantly if they have won.

The SUBWAY® Fiery Footlong Frenzy™ Fueled by PlayStation will be supported by co-branded in-store and online marketing assets, as well as a national promotional TV spot. The in-store elements and advertising campaign will premiere August 16th, in conjunction with the program’s launch.

The campaign will also feature a variety of innovative and interactive social media elements. Consumers will be able to participate by paying close attention to @SUBWAYFreshBuzz on Twitter, as the brand will periodically share “frenzy alerts” within special Tweets, dubbed “Fire Drills” where consumers will have additional chances to win.

About SUBWAY® Restaurants

The SUBWAY® restaurant brand is the world’s largest submarine sandwich franchise, with more than 33,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, SUBWAY® was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine’s 2010 “Annual Franchise 500” listing for the 17th time in 23 years. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.

“PlayStation,” “PS one” and “PSP” are registered trademarks and “PS3” is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Visit us on the Web at www.us.playstation.com

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