July marks the delectable dessert chain’s anniversary as well as National Ice Cream Month

IRVINE, Calif.  (RestaurantNewsRelease.com)  Tastee-Freez, America’s favorite establishment for soft-serve treats and high-quality quick service food, kicks off its 60th anniversary in July 2010, which is fittingly also National Ice Cream Month. One of the longest-lived franchise operations in the United States, Tastee-Freez is available in the majority of Wienerschnitzel and Hamburger Stand locations, as well as Tastee-Freez signature restaurants located in 18 states across the country.

“For 60 years, Tastee-Freez has been providing frozen treats that bring back fond memories of cool, creamy soft-serve and an era gone by,” said Tim Mulks, general manager of Tastee-Freez. “We look forward to many more years of providing guests with delicious new desserts as well as our old-fashioned favorites.”

In 1950, Leo Moranz, an inventor, and Harry Axene, an entrepreneur, came together to create what would later become one of America’s favorite establishments for delicious soft-serve treats and high-quality quick service food. The two men formed a partnership to market a revolutionary new soft-serve pump and freezer which far exceeded the technology of any existing equipment, allowing for faster service and a higher quality, great-tasting product. Within five years after the first freezer was sold, walk-up stands bearing the Tastee-Freez name opened across the country to sell cones and sundaes to an eager public. Moranz and Axene allowed stands to use the Tastee-Freez name in exchange for rent paid on the ice cream pump needed to operate each freezer.

Since franchising first gained popularity in the early 1950s, the food service industry has seen many chains come and go. Tastee-Freez has strived to meet the ever-changing needs of its franchisees and their customers, and has increased its menu offerings over the years to include a wide variety of options. The majority of Tastee-Freez locations have evolved to become full quick service operations, offering a variety of lunch and dinner options in addition to the famous soft-serve treats. The signature restaurants are located in Alaska, Arizona, California, Colorado, Delaware, Florida, Illinois, Iowa, Maryland, Minnesota, Missouri, North Carolina, North Dakota, Oklahoma, Ohio, South Carolina, Vermont and Virginia.

In 1999, Tastee-Freez partnered with Galardi Group, Inc.’s Wienerschnitzel and Hamburger Stand locations, selling many of the popular desserts in selected locations. The co-branding efforts proved successful, and in June 2003, Galardi Group, Inc., based in Irvine, Calif., acquired the Tastee-Freez brand. Galardi Group, Inc, remains dedicated to strengthening the Tastee-Freez brand and maintaining its heritage.

Menu offerings in all Wienerschnitzel, Hamburger Stand and Tastee-Freez LLC locations include Old Fashioned Sundaes available in hot fudge, chocolate, strawberry and caramel; Shakes and Floats, including chocolate, vanilla and strawberry; Oreo, Butterfinger, Reese’s Peanut Butter Cup and M&M Freezees; and the traditional vanilla soft-serve cone, which can be dipped in the signature Tastee-Freez chocolate. Tastee-Freez LLC locations also offer a wide variety of food. Menu options vary, with many locations serving regional favorites, but typical offerings include signature hamburgers and hot dogs, a variety of sandwiches, fries and onion rings.

About Tastee-Freez LLC

With 54 units located throughout the United States, Tastee-Freez LLC is a chain of quick-service restaurants specializing in soft-serve dessert treats franchised by Galardi Group, Inc. Tastee-Freez desserts are available in the majority of Wienerschnitzel and Hamburger Stand locations, for which Galardi Group is also the franchisor. Celebrating its 60th anniversary in 2010, Tastee-Freez LLC was acquired by Galardi Group, Inc. in June, 2003. For more information, visit www.wienerschnitzel.com or www.tastee-freez.com.