Tim Hortons named one of world’s hottest brands

Second-fastest growing restaurant chain in U.S. earns Ad Age honor

DUBLIN, OH  (RestaurantNewsRelease.com)  Tim Hortons Inc. (NYSE: THI, TSX: THI), one of North America’s largest restaurant chains, today was named one of the World’s Hottest Brands in a global research report by Advertising Age, the bible of the advertising and marketing industry.

Advertising Age Insight’s Global Report identified Tim Hortons as one of the world’s ten leading regional brands, which “are still best-known in their home countries, but which are expanding beyond their borders and cultures.”

Tim Hortons, with more than 3,500 locations in North America, including more than 560 in the U.S., was the second-fastest growing restaurant chain in the U.S. in 2009, according to industry analyst firm Technomics.

Last month, the New York-based Reputation Institute ranked Tim Hortons as having the best corporate reputation in Canada in an extensive survey that asked consumers which brands they most trust, respect and admire.

“Tim Hortons is proud of Ad Age’s brand recognition because it reflects the special relationship that we’ve built with our customers,” said Bill Moir, chief brand and marketing officer, Tim Hortons. “It comes from our restaurant owners working hard to earn customer loyalty every day by delivering fast, friendly service and fresh quality products at a great value. And it comes from making a difference in the cities and towns where we operate. We’re big believers in supporting local minor sports and community events, as well as the once-in-a-lifetime experiences for underprivileged children through the Tim Horton Children’s Foundation camps in Canada and the U.S.”

Tim Hortons serves about two billion cups of hot and iced coffees a year, second only to Starbucks in North America. Its restaurants offer a variety of always-fresh baked goods – donuts, muffins, bagels and gourmet cookies – and a broad menu of sandwiches, wraps and soups.

To join Tim Hortons Facebook fan page, go to: http://www.facebook.com/TimHortons

About Tim Hortons

Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavoured cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of April 4th, 2010, Tim Hortons had 3,596 systemwide restaurants, including 3,029 in Canada and 567 in the United States. More information about the Company is available at www.timhortons.com.