Tom's Urban Strengthens Leadership Team

Leader in the Emerging Eater-tainment Segment Adds Three Key Roles to Support Company’s Growth Plans

Tom's Urban Strengthens Leadership TeamDenver, CO  (Restaurant News ReleaseTom’s Urban, a fast growing eater-tainment concept and modern casual dining restaurant, has strengthened its leadership team by adding three key roles to help catalyze the brand’s growth plan. The Company appointed Jane Crouse to Director of Training and Development, Lori Belloir to Director of Design and Communication, and Joanna Sanchez to Vice President of National Event Sales. All three positions will report to Shannon McNiel, President and Chief Operating Officer.

As Director of Training and Development, Jane Crouse will play a critical and strategic role, developing a new store toolkit to support the Company’s future growth plans. Crouse will spearhead new hires and training at opening locations, a crucial role to get each humming and operating efficiently as quickly as possible. She is joining Tom’s Urban from Texas Roadhouse, the western themed steak house. As a veteran in the service and fast casual industry with extensive operational experience, Crouse won the brand’s Service Manager and Kitchen Manager of the Year awards in consecutive years. Most recently, Crouse held the position of Corporate Training and Development Coach at Texas Roadhouse, supporting 160 locations.

Lori Belloir is joining as Director of Design and Communication. In her role, Belloir will be responsible for all internal and external communication with the company. Belloir will develop and manage all aspects of the Tom’s Urban brand design and creative outputs and will play an integral role in publicizing Tom’s Urban’s new interactive entertainment platforms.

With over 20 years of experience in sales and hospitality, Tom’s Urban’s new Vice President of National Events Sales, Joanna Sanchez, will be responsible for developing and implementing the company’s event sales programs at all current and future locations. Tom’s Urban is an industry leader in creating standalone events and experiences for its customers and Sanchez has been instrumental in strengthening the sales programs in existing locations while continue to make the Company’s L.A. LIVE location an industry leader in the private event category.

“We are pleased to have these three exceptional leaders joining our Tom’s Urban team as we continue to grow and enhance our brand,” says Shannon McNiel, President and COO of Tom’s Urban. “Tom’s Urban has a truly unique edge in today’s eater-tainment space offering our guests a memorable experience with our innovative menu, extensive drink offerings and immersive entertainment options. Joanna, Jane, and Lori will play a vital role in strengthening our team to help us achieve our short- and long-term strategic growth objectives.”

Tom’s Urban is owned by Black Shamrock Partners, formerly Consumer Concept Group, a Denver-based investment and operating company, focused on launching, operating and investing in Experience Based Lifestyle Economy brands in the consumer, lifestyle and event sectors. Tom’s Urban has locations currently at LA LIVE in Los Angeles, Mohegan Sun in Connecticut, NYNY Hotel in Las Vegas, Ilani Casino in Portland and Denver International Airport.

About Tom’s Urban

Partners Rick Schaden and Tom Ryan founded Tom’s Urban to be a leading eater-tainment destination where guests can enjoy a modern American comfort menu offering of entrées and small plates with a twist in a polished casual restaurant setting. Tom’s Urban offers the best of everything – breakfast, lunch, dinner, late night, epic handcrafted cocktails and cold beer, and good company in a hip, inviting and entertaining atmosphere. For more information, visit www.tomsurban.com.

About Black Shamrock Partners

Black Shamrock Partners, formerly Consumer Concept Group, is an innovative investment and operating company, focused on launching, operating and investing in consumer, franchising and lifestyle brands. They also invest opportunistically in private businesses, real estate and alongside alternative investment managers. Black Shamrock Partners is guided by a relentless focus on investing in tomorrow’s demands and is managed by a group of officers with deep expertise in the restaurant, lifestyle, entertainment and sports industries. Their investment philosophy is rigorously centered on aligning interests and the virtues of patient capital, allowing them to pursue growth plans and make strategic decisions solely in the best interests of the companies in which they invest.

Contact:
Jennifer Mazzabufi
BlackShamrock@icrinc.com