Iconic Italian Eatery Dan Tana's Appoints PROMINENT Brand + Talent as Global Brand Marketing and Licensing Agent

PROMINENT to Develop a Branded Collection of Products Across Several Categories for Global Retail Distribution

Company to Also Identify Potential Licensed Dan Tana’s Locations Around the World

Iconic Italian Eatery Dan Tana's Appoints PROMINENT Brand + Talent as Global Brand Marketing and Licensing AgentLos Angeles, CA  (Restaurant News Release)  Dan Tana’s, the legendary 53-year-old West Hollywood, California Italian restaurant whose iconic entryway has welcomed generations of Hollywood’s most glamorous, including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jerry West, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson and many more–has named PROMINENT Brand + Talent (“PROMINENT”) as its exclusive global licensing agent.

PROMINENT, a global brand management and licensing consortium, will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared & frozen foods, wine, spirits and more.  A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published.  First products will launch at retail in 2018.  Additionally, the Company will identify new locations around the world, with an initial focus in Asia and Europe, in which to license new Dan Tana’s restaurants.

“For over 50 years, Tana’s has been the place to go for titans from the world of film, TV, sport, media, politics and music.  The restaurant’s red and white checkered tablecloths and hanging clusters of chianti bottles have been a refuge for hungry customers seeking authentic Italian cuisine in an atmosphere reminiscent of an establishment located in Naples, Italy or on New York’s Mulberry Street,” comments PROMINENT co-founder Michael Catalano. “We could not be more thrilled to represent one of Hollywood’s true stars, and look forward to developing a program that honors Dan Tana’s legacy and brings the experience to another level, delivering quality products and expanding the restaurant globally.”

“Dan Tana’s is an incredible, storied brand with a long history,” says Tana’s owner Sonja Perencevic. “We are truly excited to be able to align with best in class partners to create a line of products and additional locations that will extend Dan Tana’s beyond the iconic, little yellow house on Santa Monica Boulevard and into the homes of many.  We are proud owners and will ensure its legacy.”

About Dan Tana’s

The restaurant, founded by Yugoslavian immigrant Dan Tana in 1964, has been a coveted reservation for decades. While spawning many imitators, Dan Tana’s is still the original and best and continues to serve a list of specialties that would make even a Pope hungry.  Favorites as prepared by 29-year Tana’s vet Chef Neno Mladenovic, include saucy and cheesy chicken parmigiana, the hand’s down best Caesar salad in Los Angeles, fresh-from-the-sea linguini and clams, and of course, its perfect New York Strip Steak.

Tana, who refused dozens of offers to sell the restaurant over the years, was pleased to find the perfect operator to ensure the legacy of his infamous eatery.  In 2008, Tana sold the restaurant to fellow Croatians, Sonja Perencevic and her daughter, Nika.  Since that day, they have vowed to preserve the storied history of one of Hollywood’s most enduring stars.

About PROMINENT Brand + Talent

PROMINENT Brand + Talent is a strategic management consortium representing personalities and brands.  PROMINENT offers a unique blend of services connecting ideas and opportunities to marketing, retail and capital partners.  PROMINENT’s experienced team has a successful record of developing global marketing and licensing campaigns focused on building brands from the worlds of fashion, fitness, food, lifestyle, design, travel, entertainment and sports.

For more information visit: www.ProminentGlobal.com

Media Contact:
Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing & Communications
310-418-6430
michelle@360-comm.com