Healthy fast-food brand kicks off East Coast expansion with high-traffic site next to Chipotle and Starbucks
Coeur d’Alene, ID (Restaurant News Release) Konala, the fast-growing healthy fast-food brand known for its fresh, high-protein bowls and quick drive-thru service, has officially secured its first New Jersey location. Franchisee Anthony Menicola, who signed for the New Jersey territory earlier this year, has finalized a lease at 11 Franklin Avenue in the Township of Belleville, marking the first of several Konala locations planned across the state.
Located next to Chipotle and Starbucks in a high-traffic corridor, the site offers ideal visibility and accessibility for Konala’s fast, convenient, health-focused menu.
“This is an exciting step for us,” said Anthony Menicola, New Jersey franchisee “It’s a prime, high-traffic area surrounded by strong national brands – perfect for introducing a drive-thru that serves food people actually feel good about eating.”
Menicola, a fitness-driven business owner and father of four, aims to open 10 Konala locations across New Jersey over the next five years, starting with Belleville. His background in fitness and entrepreneurship makes him a strong partner for the brand’s continued East Coast growth.
“We couldn’t ask for a better franchise partner to lead the New Jersey expansion,” said Trace Miller, founder of Konala. “Anthony understands the mission and has the operational experience to bring Konala to high-demand markets in New Jersey. This opening sets the tone for a strong rollout across the state.”
With its compact footprint, efficient buildout, and menu designed around clean, protein-packed meals, Konala continues to attract health-conscious entrepreneurs nationwide.
Ideal franchisees are experienced operators or health-conscious entrepreneurs ready to grow a modern, scalable brand. Franchise inquiries can be submitted online at KonalaFranchise.com.
About Konala
Founded in 2023 by Trace and Jammie Miller, Konala (Pronounced: Koe-Nah-Luh) is redefining fast food with a focus on healthy, flavorful protein bowls served through a convenient drive-thru model. Inspired by their own commitment to a fit lifestyle and named after their two rescue dogs, Kona and Nala, Konala offers a menu packed with a variety of flavor profiles and nutritious options like Teriyaki Chicken, Greek Steak, and Chicken Burrito Bowls, with some bowls containing up to 55 grams of protein. Guests can choose from bases like white or brown rice, greens, or a mix of both. Entirely gluten-free and free of fryers or high-sugar sodas, Konala stands out in a market saturated with less healthy options. With online ordering, third-party delivery, and outdoor seating, Konala makes healthy eating both delicious and convenient.
About Fransmart
As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide. For more information, visit Fransmart.com.
Contact:
Lynnea Morano
Marketing Director
Fransmart
lynnea@fransmart.com
480-861-5125