Omnivore Appoints Former Coca-Cola Executive as Chief Marketing Officer

Shane Wheatland Joins Omnivore to Accelerate Digital Experience for Guests in the Restaurant Space

Omnivore Appoints Former Coca-Cola Executive as Chief Marketing Officer
Shane Wheatland

Hayward, CA  (Restaurant News Release)  Omnivore, an industry leader for end-to-end digitization of restaurant commerce and experiences, announced today that Shane Wheatland has been named Chief Marketing Officer.

At a time when ordering a meal from your mobile phone, paying on a screen, tracking deliveries visually, and making reservations in two clicks have become more of a norm than a niche, Omnivore and its restaurant clients are well-positioned to not only deliver on consumer expectations, but optimize operations and expenses while driving growth.

“With the hospitality industry worldwide setting a new pace for innovation, Omnivore’s consumer engagement platform supported by our App MarketPlace and universal POS integration API gives restaurateurs an entirely new level of capabilities to transform the on-premise experience. And, to do it in a meaningful way that creates growth,” said Mike Wior, CEO of Omnivore. “We’re very excited to have Shane’s leadership and vision as we continue connecting our clients to the best digital technologies and providing restaurants with a deeper understanding of their guests.”

Wheatland spent more than 20 years at The Coca-Cola Company in progressive leadership roles, and brings extensive experience developing business-to-business teams and strategy, while aligning company capabilities to customer needs both domestically and internationally. His leadership and approach to leveraging consumer behavior serve as the center point for how Omnivore continues to collaborate and build value for its clients.

“I have been fortunate to work closely with many of the restaurant industry’s finest leaders, and jointly build strategies to drive new trial, frequency and value,” said Wheatland. “There are certainly many growth opportunities, but I can’t think of a more important one in our industry right now than accelerating the digital experience for guests, staff and support centers. Omnivore has exceptional capabilities to do so, and our industry needs to know more about them. I’m thrilled to be working with Mike and the exceptional talent at Omnivore.”

About Omnivore

Omnivore Appoints Former Coca-Cola Executive as Chief Marketing OfficerRevolutionizing the worlds of hospitality and retail, Omnivore connects a retailer’s point-of-sale (POS) with new technologies, driving engagement through the full lifecycle of the consumer experience. Omnivore’s cloud-based platform enables a single integration through their API, seamlessly facilitating the connections to POS systems now and into the future. The platform helps restaurants discover apps for payment, reservations, delivery, loyalty, analytics and more to connect with millions of consumers around the world. Omnivore enables access to real-time, quality consumer level point of purchase intelligence. Located in the San Francisco Bay area, Omnivore is a privately held company. For more information, please visit

Sydney Gitelis
No Limit Agency