Tag: Krystal

Krystalpalooza Is Here: Daily Deals, Instant-Win Scratch-Offs and an All-Expenses-Paid Vacation Are on the Menu This Summer

Loyalty program members can earn digital scratch-off tickets at Krystal for a chance to win menu items or an all-expenses-paid…

June 25, 2026 · ·

Krystal and the Atlanta Braves Team Up to Reward Fans Every Time the Team Has a Big Inning

App users can unlock free sliders at Krystal the day after the home team scores three or more runs.

June 22, 2026 · ·

SPB Hospitality Sharpens Strategy Under CEO G.J. Hart with Operator-First Playbook

Under a unified leadership structure, SPB Hospitality is expanding its upscale casual concepts while running Krystal as a parallel business.

June 4, 2026 · ·

Pro Football Champion Victor Cruz Helps Bring Krystal to New Jersey for the First Time June 4

Partnering with pro football legend Victor Cruz, Krystal has designed an exclusive menu tailored specifically for its New Jersey fans.

June 4, 2026 · ·

Krystal Leads Spring Lineup with Krystal Kravings ‘$3 & Under’ Menu and $1 Krush’d Soda Upgrades

Krystal introduces its spring lineup featuring the $3 & Under Kravings menu and a creamy $1 Krush’d Soda upgrade for…

April 6, 2026 · ·

Krystal Promotes Amanda Hyde to COO

Krystal has promoted Amanda Hyde to Chief Operating Officer to lead systemwide operations and support the brand's ongoing national growth…

March 11, 2026 · ·

Restaurant Deals for March 2026 (March 1 – 15)

Explore the biggest restaurant promotions of March, featuring National Sauce Month highlights, Daylight Savings discounts, and March Madness game-day spreads.

February 23, 2026 · ·

Krystal Introduces New Crispy Fish Slider and Krush’d Sodas for Spring

Krystal is celebrating the spring season with a new and improved Crispy Fish Slider and customizable Krush'd Sodas for a…

February 12, 2026 · ·

Krystal Brings Signature Sliders North With First-Ever New Jersey Location

Krystal is making its Northeast debut this March with the opening of its first New Jersey location in Union, led…

January 28, 2026 · ·

Krystal to Kick Off 2026 With Free Krystals for New Loyalty Members, Weekly Mystery Rewards and Fresh New Year Deals

Krystal is kicking off 2026 by offering new loyalty members two free sliders and exclusive weekly mystery rewards to provide…

December 29, 2025 · ·

Krystal Rolls Out ‘Krystalmas’ 2025 With Daily Holiday Deals, Coca-Cola Sweepstakes and Big-Ticket Prizes for Loyalty Members

Krystal is bringing back the holiday cheer with Krystalmas 2025, treating Club Krystal loyalty members to a month of rotating…

December 1, 2025 · ·

SPB Hospitality Appoints Tonya R. Robinson as Chief Financial Officer

SPB Hospitality, the operator of several beloved casual dining spots, is seriously gearing up for growth by naming Tonya R.…

November 24, 2025 · ·

Krystal Serves Up New Ways to Melt This Season with Expanded Patty Melt Lineup

Krystal is making comfort food even cozier this holiday season by expanding its Patty Melt lineup to include three new…

November 3, 2025 · ·

SPB Hospitality Promotes Ryan Russell to Chief of Staff

Leading restaurant operator SPB Hospitality just named veteran communicator Ryan Russell as its new Chief of Staff, putting a proven…

October 27, 2025 · ·

SPB Hospitality Announces G.J. Hart as Chairman and Chief Executive Officer

SPB Hospitality has appointed industry veteran G.J. Hart as its new Chairman and CEO. With decades of leadership experience at…

September 29, 2025 · ·

Krystal Turns 93 With Loyalty Program Launch, Birthday Treats and Eating Contest

Krystal celebrates its 93rd birthday with the nationwide launch of the Club Krystal loyalty program, festive birthday treats like the…

September 29, 2025 · ·

SPB Hospitality Promotes Kristen Hohl to Executive Vice President of Marketing

SPB Hospitality has promoted Kristen Hohl to Executive Vice President of Marketing. Since joining in 2018, Hohl has played a…

September 2, 2025 · ·