MISSISSAUGA, ONTARIO (Restaurant News Release) Three years ago, Mucho Burrito began honing its plan to provide guests with an unmatched Mexican flavour experience. Thursday November 4th the Ontario-based franchise made its way into the U.S. market bringing its fresh gourmet spin on Mexican food to Washington State. Located 3625 148th St, Lynnwood, WA, the new restaurant is the first U.S. location and the first of 50 slated to open throughout the state.
On November 20, 2010 the company will be giving a free 10″ or 12″ burrito from 11a.m. to 2 p.m. In addition, Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers for its Grand opening celebration.
“We’re incredibly excited about expanding the Mucho Burrito brand in the United States marketplace and continuing to feed the local appetite with our fresh gourmet spin on Mexican food,” said Alex Rechichi, Co-Founder and President of Mucho Burrito. “We look forward to bringing our upscale offering to local guests and further positioning ourselves as the premier concept in the Mexican category.”
The new restaurant is owned and operated MB Development Inc. and founders Feisal Ramjee and Roy Woolsey. Backed with over 30 years of restaurant and business experience in franchise operations, MB Development Inc. will be responsible for opening 50 locations throughout the state of Washington.
Described as “Mucho food with Mucho quality,” Mucho Burrito provides guests with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a “no rules” menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of guests with authentic recipes and fresh ingredients made daily. Guests can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces.
“Our ability to provide concise and straightforward menu options, complete with gourmet Mexican flavors unlike any other concepts in the area, is what sets us apart,” added Rechichi. “The no-rules menu we offer to our guests allows them to fully experience everything Mucho Burrito has to offer.”
Since launching the brand in June 2006, Mucho Burrito has opened 32 restaurants throughout Canada and is targeting the local marketplace as part of a national & International growth plan calling for more than 200 locations in the next five years.
About Mucho Burrito
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as “Mucho food with Mucho quality.” Their mission from the inception – to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 29 restaurants throughout Canada. For more information, visit www.muchoburrito.com.