Dairy Queen Teams up with Oreo and Kraft Foods to Celebrate the 25th Birthday of the Blizzard Treat

Kraft Foods Introduces Limited Edition OREO BLIZZARD Cookie and Sponsorship of the Birthday Celebration

MINNEAPOLIS (RestaurantNewsRelease.com) First it was served upside down in a cup. Now the iconic Blizzard® Treat taste can be found between two chocolate Oreo® wafers.

As part of the 25th birthday of the Blizzard Treat, Dairy Queen® and Oreo, a Kraft Foods brand, have announced a Limited Edition Oreo® Blizzard® Cookie now available nationally in grocery stores and retailers including Walmart and Target. It’s the first time the frozen treat category leader has collaborated with a packaged goods brand to present an Oreo Blizzard flavor product.

Oreo Blizzard is our number one selling Blizzard Treat so this cookie flavor is a natural extension of our brand,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “With the combination of two premier tastes, we hope Oreo Blizzard Cookies will delight people as much as our Blizzard Treats do.”

The Oreo Blizzard Cookie, available for a limited time, is a combination of smooth Oreo Blizzard Treat flavored crème blended with crunchy Oreo cookie pieces that’s sandwiched between two dark chocolate Oreo wafers. Each Oreo Blizzard Cookie package has a link and special code for consumers to download coupons for DQ® Blizzard Treats.

“Working closely with Dairy Queen, we have transformed the experience of a summertime favorite, the Oreo Blizzard Treat, into a delicious cookie,” said Eva Press, Director of Marketing for Oreo, Kraft Foods. ”Dairy Queen has been wonderful to work with for many years and we’re thrilled to offer a fun and tasty treat for Blizzard lovers in the snack aisle.”

The suggested retail price of the Oreo Blizzard Cookie package is $3.29. Prices may vary.

Kraft Foods is also title sponsor of Dairy Queen’s custom-designed Blizzard®mobile currently on 25-market tour throughout the U.S. and Canada as part of Blizzard’s 25th birthday celebration. The body of the Blizzardmobile is shaped like the 25th birthday cup topped with an Oreo Blizzard Treat. At stops in each city, free new Mini Oreo Blizzard Treats are distributed from the Blizzardmobile. The Minis are about half the size of a small 12 oz. Blizzard Treat and will be available in DQ restaurants in August.

“This is a big year for us with all of the initiatives surrounding the 25th birthday of the Blizzard and the 70th anniversary of our brand,” said Keller. “With Kraft Foods and Oreo, we continue to delight and excite our customers in our restaurants and in communities across the country.”

The entire world can connect with the Blizzardmobile by tracking it online at Facebook.com/DairyQueen through photos, videos and blog posts. A complete list of future tour stops and dates is available on Facebook. In addition, Dairy Queen is hosting several other activities online including photo and video contests. Information about the celebrations and contests can be found on Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com.

Blizzard fans can join the Fan Club at BlizzardFanClub.com, which has nearly 2.3 million members strong and growing. Members receive six free Blizzards a year.

About IDQ

International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,700 Dairy Queen® stores in the United States, Canada and other foreign countries. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.