SOUTHFIELD, Mich. (Restaurant News Release) Michael Ansley, President and CEO of Diversified Restaurant Holdings, Inc. (OTCBB: DFRH) (“DRH” or the “Company”), the owner/operator of the unique, full-service, ultra-casual restaurant and bar Bagger Dave’s Legendary Burger Tavern® (“Bagger Dave’s”), commented today on the results of the recent “Burger Battle” conducted by the Ann Arbor Observer (“Observer”) which ranked and scored local burger restaurants by burger flavor, burger aesthetics, burger accessories, toppings, and ambience.
“When we launched our Bagger Dave’s concept, our goal was to provide a high quality burger worth bragging about. The Observer’s review referred to our burgers as ‘remarkably succulent burgers’ and we received the highest marks given in each category evaluated. The Observer joins a growing list of banner media reviews and provides further validation that Bagger Dave’s offers truly legendary burgers in a distinctive atmosphere. Our Bagger Dave’s team in Ann Arbor is honored to have received this distinction. They, along with their Bagger Dave’s associates in Berkley and Novi, are committed to providing the best possible guest experience to our customers.”
The Bagger Dave’s Ann Arbor location was opened in August 2008. DRH opened its first Bagger Dave’s store, in Berkley, Michigan, in January 2008, and a third location, in Novi, Michigan, debuted earlier this year. A fourth Bagger Dave’s store is scheduled to open in Brighton, Michigan, in February 2011. DRH developed the unique Bagger Dave’s concept in 2007 and has been approved to franchise it in the states of Michigan, Indiana, Ohio and Illinois.
DRH is also a leading franchisee for Buffalo Wild Wings® (“BWW”). The Company operates 19 BWW stores, thirteen in Michigan and six in Florida. In addition, the Company expects to open its 20th and 21st BWW locations, in Traverse City, Michigan, and Lakeland, Florida, in early 2011. DRH has an Area Development Agreement with Buffalo Wild Wings, Inc. that allows a total of 38 BWW restaurants in Michigan and Florida by 2017.
About Diversified Restaurant Holdings
DRH is a leading BWW franchisee and currently operates 19 BWW restaurants (six in Florida and 13 in Michigan) with the 20th and 21st scheduled to open in the first quarter of 2011. DRH is also the recipient of many franchise awards, including an award for the Highest Annual Restaurant Sales.
The Company also owns and operates its own unique, full-service, ultra-casual restaurant and bar concept, Bagger Dave’s Legendary Burger Tavern®, which was launched in January 2008. The concept focuses on local flair with the interior showcasing historic photos of the city in which it resides. Bagger Dave’s offers a full-service, family-friendly restaurant and bar with a casual, comfortable atmosphere. The menu features freshly made burgers (never frozen), accompanied by more than 30 toppings from which to choose, fresh-cut fries, hand-dipped milkshakes, and a selection of craft beer and wine. Signature items include Sloppy Dave’s BBQ®, Train Wreck Burger®, and Bagger Dave’s Amazingly Delicious Turkey Black Bean Chili®. There’s also an electric train that runs above the dining room and bar areas. All current and future locations will be smoke-free. Currently, there are three locations in the State of Michigan, with the fourth scheduled to open in the first quarter of 2011. DRH has filed for rights, and has been approved, to franchise Bagger Dave’s in the states of Michigan, Indiana, Ohio and Illinois. For more information, please visit www.baggerdaves.com.
DRH routinely posts news and other important information on its Web site at www.diversifiedrestaurantholdings.com.
Safe Harbor Regarding Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are subject to risks, uncertainties and assumptions and are identified by words such as “expects,” “estimates,” “projects,” “anticipates,” “believes,” “could,” and other similar words. Forward-looking statements are based upon the current beliefs and expectations of management. All statements addressing operating performance, events, or developments that DRH expects or anticipates will occur in the future, including but not limited to franchise sales, restaurant openings, financial performance, and adverse developments with respect to litigation or increased litigation costs, the operation or performance of the Company’s business units, or the market price of its common stock are forward-looking statements. Because they are forward-looking, they should be evaluated in light of important risk factors and uncertainties. Actual results may vary materially from those contained in forward-looking statements based on a number of risk factors and uncertainties including, without limitation, our ability to operate in new markets, the cost of commodities, the success of our marketing and other initiatives to attract customers, customer preferences, operating costs, economic conditions, competition, the availability of financing for franchisees and the Company, and the impact of applicable regulations. These and other risk factors and uncertainties are more fully described in the Company’s most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission. Undue reliance should not be placed on the Company’s forward-looking statements. Except as required by law, DRH disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.