BERLIN (Restaurant News Release) Domino’s Pizza will celebrate the opening of its first store in the Charlottenburg district of Berlin this Saturday, marking its entry into the German market. The company has chosen Germany for a rapid expansion plan based on the country’s growing market for pizza delivery. The company is a leader in this segment with over 9,000 franchised and company-owned stores in more than 60 countries. Germany Trade & Invest and Berlin Partner supported Domino’s Pizza with its investment plans.
Domino’s Pizza has chosen Berlin for several initial locations, which will be followed by expansion through franchising across the country. This rapid growth plan is facilitated by a Master Franchise Agreement with Birgir Thor Bieltvedt, who will oversee the opening in Berlin and expansion across the country.
Birgir Thor Bieltvedt, Managing Partner of the new Master Franchise of Domino’s Pizza in Germany: “Germany is an ideal location for our expansion plans. With a large customer base that values convenience and quality, Germany provides the right conditions for our business to succeed.”
With the largest market in Europe, Germany is an attractive location for international foodservice operators. In 2009, revenues in the profit foodservice industry reached EUR 33.7 billion and showed stable growth rates in many industry segments, including quick service restaurants. Since 2008, Domino’s Pizza has been assisted by Germany Trade & Invest’s team of industry experts with its plans to enter the German market. The organization conducted market research and assisted in finding cooperation partners and qualified personnel. Berlin Partner GmbH, Berlin’s economic development agency, also supported Domino’s Pizza in the site selection and recruitment process.
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.