Jamba Juice Announces Its SuperActive Summer – Powered by Superfruit

Company Inspires Fans to Get Out and Get Movin’ with Debut of New Yumberry Products and Promotion with Active Network

EMERYVILLE, Calif.  (RestaurantNewsRelease.com)  Jamba Juice (Nasdaq: JMBA) announced today that it will officially kick off the summer with the introduction of three new Superfruit products and a promotion with leading online active community, Active Network.  Encouraging fans to find fun new ways to eat better, get proper nutrients and participate in healthy activities during the short summer months, the Jamba Juice SuperActive Summer launches today and will continue through September 6, 2010.

Offering customers the latest Superfruit to take the market by storm, Yumberry, or ‘yangmei,’ will join the Jamba Juice Superfruit platform in three tasty new ways, including Super Yumberry Classic Smoothie, Berry Yumberry All Fruit™ Smoothie and Yumberry Topper Ideal Meal™.  Derived from Asia, the Yumberry Superfruit is filled with antioxidants* to help the body neutralize the damaging effects of free radicals.  Nutritious, and an excellent source of Vitamin C, Jamba Juice’s new Yumberry products are slightly tart and sweet with a deep, fruity flavor.  And, like all Jamba Juice products, the new Yumberry platform has no high fructose corn syrup, no artificial preservatives, no artificial flavors and 0g trans fat—just simple, honest goodness that makes eating healthier on the go a little bit easier.

Berry Yumberry, Jamba’s new antioxidant* filled All Fruit smoothie, is made with Yumberry juice, blueberries, mangos and peaches.  Jamba’s newest Classic Smoothie, the Super Yumberry, is a delightful blend of Yumberry juice with strawberries, peaches, sorbet and ice.  For those looking for a well-balanced meal providing a good source of protein, fiber and ALA Omega-3s**, the Yumberry Topper Ideal Meal has you covered.  A nutritious blend of yumberry juice, blueberries, strawberries, bananas, nonfat yogurt, a touch of soymilk, topped with organic granola and fresh bananas, the Yumberry Topper is best eaten with a spoon (not a straw).  

“We are thrilled to add three new products to our already popular Superfruit platform,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  “The Yumberry is a Superfruit that a lot of people have not tried before and is in line with our commitment to bringing consumers the latest innovations that meet their taste and health expectations.  With its nutritious benefits including a punch of antioxidants and sweet but tart flavor—the Yumberry is a fun, better-for-you option to get you going on those warm, summer days.”

In addition to the new Superfruit products, Jamba Juice is serving up ways for fans to get a healthy amount of exercise through a multi-pronged national promotion with Active Network.  As the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities they are passionate about, Active.com, a division of Active Network, will offer Jamba Juice fans fitness and activity plans that are appropriate and achievable.  Jamba Juice will have a presence at 20 endurance events such as 5ks, 10ks and family races in 10 markets including San Francisco, Los Angeles, Sacramento, San Diego, New York, Houston, Dallas, Phoenix, San Luis Obispo and Salt Lake City—providing free Superfruit smoothies and $1 off coupons.

“At Jamba Juice, we believe that summer is a time to really commit to making healthier choices—both through better eating habits and getting the proper amount of exercise,” said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  “We wanted to offer our fans a fun way to get out and get active, and that’s why we teamed up with Active Network.  As an online community that reaches the largest audience of people who participate in running, cycling and triathlon events, Active.com gives us a platform to not only have our fans sign up and partake in events, but also reach Active.com fans who may have never tried Jamba Juice before.  We are very excited to have a SuperActive Summer with Active Network.”

“The Jamba Juice brand shares a common vision with Active Network—inspiring people to learn about health and wellness, and promoting an active lifestyle,” said Kristin Carroll, vice president of Media + Marketing, Active Network.  “Active is excited to team up with Jamba Juice for a SuperActive Summer and encourage people to actively participate in creating a healthier lifestyle.  The Active.com community will be thrilled to have Jamba Juice’s new Superfruit smoothies available at the end of their races and will enjoy the many benefits of this promotion.”

To learn more about each Jamba Juice backed Active.com event, please visit: www.jambajuice.com or become a fan on Facebook at: www.facebook.com/jambajuice

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of April 20, 2010, Jamba Juice had 745 locations consisting of 458 company-owned and operated stores and 287 franchise stores. For the nearest location or a complete menu visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Active Network, Inc.

Active Network delivers integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events.  For more information, please visit www.activenetwork.com.

Forward Looking Statement

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current believes and assumptions of our management.  Words such as “outlook”, “believes”, “expects”, “plans”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements.  Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement.  Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict.  Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements.  Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control.  You should not place undue reliance on forward-looking statements.  The Company does not assume any obligation to update the information contained in this release.

*Antioxidant Vitamin C

**Contains 210 mg of ALA per reference amount, which is 13% of the 1.6 g daily value for ALA