KFC Colonel Unlocks Secret Recipe – for Free Extra Crispy Strips!

KFC to Treat 100 Fans in Each State to a Free Lunch in Honor of New “So Good®” Global Ad Launch

Chicken Chain Asks Fans to Nominate Communities that are ‘So Good’ They Deserve Free Food;

Secret Password and Details for Free Food to be Distributed Through Social Media Channels June 14

LOUISVILLE, Ky.  (RestaurantNewsRelease.com)  It turns out there is such thing as a free lunch… KFC is ‘So Good,’ that, for 5,000 lucky fans, it’s free! In honor of the launch of KFC’s new global advertising tagline, ‘So Good,’ the world’s largest chicken chain is cooking up a free food giveaway for 100 of the brand’s fans in each of at least 50 restaurants across all 50 states on June 17.

Want your local KFC to give out free food? First, fan, friend, follow or synch up with one or all of KFC’s social media channels: Facebook, Twitter or MySpace. Then nominate your city by posting on one of KFC’s social media pages why your community is ‘So Good.’ If you prefer, you can also send your nomination via e-mail to sogood@kfc.com. KFC will review all submissions and select at least one KFC in each state where 100 lucky customers will receive FREE $5 Big Crunch Boxes on June 17. On June 14, KFC will distribute a secret password through all of their social media channels that can be used to score a free lunch at the selected restaurants.

“There’s no better way to unveil our new global tagline than rewarding some of the millions of KFC fans who connect to us through social media,” said Javier Benito, executive vice president of marketing and food innovation for KFC. “Our loyal followers know that KFC is ‘So Good,’ but we are excited to share this new campaign and connect with new friends across the country. And we’re equally excited to be giving away free $5 Big Crunch Boxes in all 50 states.”

KFC is “So Good”

The ‘So Good’ tagline is the first-ever global ad campaign in the 70-year history of the brand. The campaign, launching in the U.S., Canada and France, with other international markets to follow, is aimed at recognizing and embracing real, genuine moments of shared joy. The first commercial to feature ‘So Good’ is the spot for the $5 Big Crunch Box, created by Draftfcb Chicago. The creative treatment of the ‘So Good’ tagline includes the phonetic phrasing of “So S – O – G – Double O – D Good,” as well as a ‘So Good’ song.

$5 Big Crunch Box

KFC’s new $5 Big Crunch Box features three Extra Crispy Strips, Potato Wedges, a biscuit and a medium drink for just $5 (plus tax, at participating locations). Fans of KFC Extra Crispy Strips can also enjoy new dipping sauces including their choice of KFC’s signature sauce or Spicy Chipotle Sauce.

KFC Social Media

To find out the winning cities, restaurants and the secret password on June 14 – you can follow KFC through any or all of their social media channels, including:

To view the latest videos from the Colonel, visit www.youtube.com/user/KFCColonelSanders. For a look at the Colonel’s photo album, visit www.flickr.com/photos/26651340@N03/.

For more information, visit www.KFC.com.

About KFC

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kyfriedchicken) and Twitter (www.twitter.com/kfc_colonel).