Orange County Choppers Roadhouse Revs up for a New York Debut

A Restaurant and Entertainment Concept Based on the Popular Custom Motorcycle Company, Orange County Choppers, Scheduled to Open Summer 2010

MIAMI ( Advent Entertainment, led by visionary entrepreneur Mark Advent, has acquired the exclusive international licensing rights to develop, own and operate Orange County Choppers Roadhouse, a full-service restaurant, bar, microbrewery, gaming, hospitality, retail and entertainment experience, based on the extraordinarily popular Orange County Choppers brand.

Orange County Choppers has garnered worldwide acclaim and recognition for its one of a kind custom-built motorcycles and international hit reality television show “American Chopper” on TLC, starring founder Paul Teutul Sr. The first Orange County Choppers Roadhouse is slated to open this summer in Newburgh, New York, home to Orange County Choppers’ headquarters, custom motorcycle shop and motorcycle showroom.

Located 60 miles north of New York City, the 8,500 square-foot flagship Orange County Choppers Roadhouse, designed by CORE architecture + design in Washington, D.C., will include a casual restaurant featuring authentic American-style comfort food, spectacular center bar and keg room with 165 beers on tap, live music venue and the “Chop Shop,” its retail store. The signature location will feature indoor seating for 225 and an outdoor patio with three fireplaces and open flame barbecue pit with seating for 100. A bowling alley, concert hall and microbrewery are planned for next year’s second phase.

With Advent at the helm, Orange County Choppers Roadhouse is poised to become one of the most successful entertainment and leisure concepts in the world with a focus on family-friendly dining, entertainment and retail. Advent is one of the most creative and innovative developers in the international gaming, resort, restaurant, retail and hospitality industries. His numerous accolades include founder and creator of the world-famous $465 million New York New York Hotel & Casino, which opened in Las Vegas, Nevada in 1997 and forever changed the landscape of the Las Vegas Strip.

“We’re thrilled to partner with global phenomenon Orange County Choppers and Paul Teutul Sr., a larger-than-life true American original, a pop culture personality who is part of every living room in America and beyond. Orange County Choppers and Paul Sr. are globally recognizable and represent individuality, creativity and ingenuity and are the embodiment of the American dream and spirit,” said Advent, founder and chairman, Advent Entertainment. “‘American Chopper’ is one of the most popular reality shows in the world, broadcast in 162 countries and 35 languages, and we are creating an international entertainment, leisure and lifestyle brand to be enjoyed by people of all ages, food and beer aficionados, concert-goers, motorcycle enthusiasts, sports fans and night-life revelers. Orange County Choppers Roadhouse will exemplify the best of Americana and is being positioned to become a welcoming and fun-filled entertainment and leisure destination and experience.”

The menu, created by two-time Michelin star and James Beard Award-winning Chef Christopher Lee, will serve all-American classics including the best fried chicken in America, custom burgers, traditional macaroni and cheese, pizza and many of the Chef’s surprise Orange County Choppers Roadhouse customized culinary creations. The extensive menu will be served in mid-priced hearty portions, making Orange County Choppers Roadhouse an every day dining destination and a fun place for private events. “I am a huge fan of Orange County Choppers and have watched the TV show since it started,” said Chef Lee. “I love the idea of creating a broad menu that is delicious and which has mass appeal for this exciting entertainment and leisure driven concept.”

The bar at Orange County Choppers Roadhouse will feature the unique keg room where guests will be able to watch beer flow from free standing kegs to the tap through exposed pipes running across the ceiling. The exclusive and custom-designed beer delivery system, and large number of imported and domestic brews that will be available, positions Orange County Choppers Roadhouse as one of the largest beer-on-tap venues in the world. There will be 25 high definition televisions located throughout Orange County Choppers Roadhouse, which nearly guarantees it to become a favorite for sports fans. Additionally, every Thursday night will be “American Chopper” night, with new episodes of the popular reality show being aired live. “Orange County Chopper Roadhouse will be an entertainment and promotions driven destination with regular exciting events, which include major music and bike rally festivals throughout the calendar year,” said Advent, who is meticulously overseeing all details in launching the brand.

Las Vegas-based Société Hospitality has been engaged to oversee all planning, operational set up, and entertainment programming for the business. “Orange County Choppers Roadhouse is a powerhouse concept with limitless potential,” said Kelley Jones, CEO of Société Hospitality. “The live music component will truly distinguish Orange County Choppers Roadhouse as a complete entertainment experience,” added Andre G. Briley, president of Société Hospitality.

Following the first Orange County Choppers Roadhouse opening in Newburgh, Advent will open several additional all-inclusive hospitality venues in domestic and international locations, including Miami and Orlando, Florida, Las Vegas, Nevada and Dubai in the United Arab Emirates, which will feature a hotel and Orange County Choppers showroom.

As each custom motorcycle built by Orange County Choppers is a one-of-a-kind work of art, each Orange County Choppers Roadhouse will provide an authentic all-American experience featuring custom Orange County Choppers accents along with personal touches from Paul Sr. Each new location will incorporate unique elements including a mix of casual restaurants and bars, multi-lane bowling alleys, concert halls, hotel and casinos, retail stores and will feature live music and special events. Plans for an Orange County Choppers Roadhouse casino is in the works for several major international gaming locations with plans to soon be unveiled.

“The international popularity of Orange County Choppers is enormous, which I see firsthand when I travel and meet fans all over the world,” said Paul Teutul Sr., founder Orange County Choppers. “I am excited to work with Mark Advent, who will bring the Orange County Choppers brand to an even larger audience with a restaurant, leisure and lifestyle product that will be as unique, inventive and fun as the bikes we design and build. Mark is a true creative force and a smart businessman, which is a perfect blend for working with us and the Orange County Choppers brand globally.”

Orange County Choppers recently signed a contract with TLC to extend the series, “American Choppers,” for an unprecedented four additional seasons. The construction, opening and ongoing business of Orange County Choppers Roadhouse will be highlighted in the 2010-2011 season and subsequent seasons. “Orange County Choppers Roadhouse is one of the most exciting new brands ever to be launched and will appeal to all demographics and ages. Everybody loves great food, a fun atmosphere and a place to just kick back and hang out. What makes Orange County Choppers Roadhouse such a winning concept is the already established Orange County Choppers internationally known and loved brand and personalities and a development and execution approach which is all-American at its core,” said Advent.

About Advent Entertainment

Founded by gaming and hospitality developer Mark Advent, Advent Entertainment, based in Miami, Florida, is a specialist in creating high energy tourist destinations such as the highly successful $465 million New York New York Hotel & Casino in Las Vegas, Nevada. Advent Entertainment is an international hospitality and leisure developer of restaurants, bars, bowling alleys, entertainment venues and gaming developments, which include Orange County Choppers Roadhouse.

About Orange County Choppers

Based in Newburgh, N.Y., Orange County Choppers is regarded as one of the premier builders of custom motorcycles. The OCC brand has become one of the most recognizable worldwide brands and has produced a variety of merchandise such as t-shirts, hats, diecasts, and more. The OCC shop and its founder, Paul Teutul Sr., are featured on the TLC television program, American Chopper, which airs on Thursday nights at 9pm ET/PT.

About CORE architecture | design

With an established portfolio in architecture, commercial interiors, hospitality and retail design, CORE architecture | design is an internationally recognized firm. CORE has received more than 90 design awards. Strategically located in Washington, DC, the firm’s notable list of projects and clients include: the Atlas Performing Arts Center, Dean & Deluca, The JBG Companies, LaKritz | Adler Development, Marriott International, Porter Novelli, Chef Robert Weidmaier, and Star Restaurant Group, among numerous others. CORE is led by Peter F. Hapstak, III, AIA, IIDA, ISP, Dale A. Stewart, AIA, I. Guyman Martin, AIA, and George L. Scammell, ASID, IIDA.

About Chef Christopher Lee

Christopher Lee, a 34 year old New York native, is currently Executive Chef at New York’s Aureole, Charlie Palmer’s flagship restaurant. Previous to Aureole, Chef Lee spent two years at restaurant Gilt, in the New York Palace hotel, and was credited for earning the restaurant two Michelin stars. A graduate of the California Culinary Academy in San Francisco, Lee has worked in the kitchens of Manhattan’s most renowned restaurants, including Daniel, Jean Georges and Oceana. Lee has also been cited as one of Food & Wine magazine’s 2006 “Best New Chefs” and “Rising Star Chef of the Year” at the 2005 James Beard Awards for his work at Striped Bass in Philadelphia.

About Société Hospitality

A Las Vegas based multi-faceted hospitality, lodging and food service management company specializing in free-standing and mixed-use food and beverage complexes, entertainment venues, nightclubs, bars, and hotel operations. Société Hospitality offers a complete range of personnel, professional and business solutions for the hotel and hospitality industries.