Bonnie Rhinehardt Assumes Role

ATLANTA  (  Planet Smoothie, LLC owned by Petrus Brands LLC, has named Bonnie Rhinehardt as its new president.  Bonnie Rhinehardt assumed the role of President on August 23, 2010. As president of the Planet Smoothie brand, Rhinehardt will be responsible for overseeing all aspects of operations, customer service, marketing, distribution and purchasing.

Rhinehardt has been in the hospitality business for over 20 years.  For the last 18 years, Rhinehardt was an executive with Hooters, one of the most recognized brands in the industry.  Most recently, she was responsible for the Southern Division of Hooters, including 60 company-owned restaurants.  Rhinehardt has vast experience in people development, team building, market development, community and charity involvement, as well as developing new programs that were responsible for top line sales growth and bottom line profits.  She has also been involved in developing new positions and departments for support of these programs.  During her time at Hooters, Rhinehardt has received the Presidents award 4 times, GM of the Year, Area Supervisor of the Year, Department of the Year and various others to include net profit and sales awards.

“We are very excited to welcome Bonnie Rhinehardt to our executive Planet Smoothie team,” said Petrus Brands Chief Executive Officer, Chris Morocco.  “Adding Bonnie to our team gives us a solid foundation for operational excellence and superior customer service across the system.  Her commitment to the community is also a perfect compliment to the Planet Smoothie brand.”

“I am thrilled to be joining the Planet Smoothie team,” said Rhinehardt.  “My heart and soul has been dedicated towards operations and customer service for the last 20 years, and after meeting the Petrus Brands [Planet Smoothie] executive team, I knew it was the right fit.  I am eager to jump in quickly and begin developing relationships with the Planet Smoothie franchisees.”

Rhinehardt resides in Smyrna and has two sons, Corey and Ryan.  She is an active member of the community and involved with various charities, including Operation Home Front and the MDA, raising over $40,000 to send over 50 kids to camp this year.

About Planet Smoothie

Planet Smoothie, a Petrus Brands company, is among the top smoothie concepts in the country, serving real fruit smoothies infused with vitamins and nutrients for active, occasion-driven consumers.  Planet Smoothie was recently named one of the “Sweet 16” in the 2009 Fast Casual Movers and Shakers list as a brand that sets itself apart in the dessert, beverage and yogurt category.  In 2007, Planet Smoothie was recognized by Restaurant Business as a “Future 50″ concept”, one of the fastest growing up and coming concepts in the country.  Planet Smoothie currently operates more than 110 locations.  For more information and to find store locations, visit