New Orleans-born brand introduces limited-time Bayou Breeze and Caramel Pecan Red Bull, spotlights fan favorite beverage that’s gone from seasonal to signature
New Orleans, LA (Restaurant News Release) PJ’s Coffee is welcoming summer with a vivacious lineup that pairs a fruit-forward refresher with an indulgent energy boost, alongside one of the brand’s most beloved New Orleans-inspired drinks: Southern Wedding Cake.
Available May 6 through Aug. 4, the two limited-time offerings layer bold flavors with contrasting textures and functional energy to create drinks that go beyond the traditional coffeehouse menu – offering a true escape from the heat:
- Bayou Breeze – A vibrant, blended refresher that combines citrus and tropical fruit flavors with lemonade and an energizing kick, delivering a smooth, tangy-sweet profile.
- Caramel Pecan Red Bull – A bold reimagining of the classic energy drink, pairing the crisp bite of Red Bull with smooth caramel and buttery pecan flavors, then finishing with coconut sweet cold foam for a creamy, lightly sweet contrast.
Celebrating flavors rooted in the brand’s hometown, PJ’s Coffee is also highlighting its Southern Wedding Cake beverage, inspired by the rich, almond-forward dessert tradition synonymous with New Orleans celebrations. Now a permanent menu fixture after debuting as a limited-time offering, the drink exemplifies how seasonal innovation can evolve into a signature favorite.
Available iced, hot or frozen, Southern Wedding Cake delivers a nostalgic, dessert-like experience:
- Iced Southern Wedding Cake – Smooth cold brew layered with sweet almond and vanilla cake notes and pure cane syrup, finished with creamy vanilla cold foam.
- Hot Southern Wedding Cake – Bold coffee combined with sweet almond and vanilla cake flavors and steamed milk, topped with whipped cream for a warm, slightly buttery and comforting treat.
- Frozen Southern Wedding Cake – A creamy, blended indulgence with rich almond and vanilla cake flavor and a smooth coffee base, finished with whipped cream for a decadent, shake-like treat.
“Summer is all about providing a sense of escape through taste, and this lineup delivers that while staying rooted in our New Orleans heritage,” said Reid Nolte, executive vice president of marketing for PJ’s Coffee. “From the tropical lift of Bayou Breeze to the Southern-inspired twist on energy in Caramel Pecan Red Bull, these drinks are meant to surprise with their layered flavor profiles. Meanwhile, Southern Wedding Cake is a perfect example of a limited-time New Orleans-inspired flavor that resonated so strongly with our guests that it earned a permanent place on our menu. That’s the kind of innovation we’re focused on continuing.”
The limited-time summer beverages will be available at PJ’s Coffee locations nationwide and through the mobile app.
To learn more about the New Orleans-born brand, explore the full menu or find a nearby location, visit PJsCoffee.com.
About PJ’s Coffee
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978 and demonstrated that better beans, superior roasting techniques and pure passion for the art of coffee-making mattered. In 2008, the company was purchased by New Orleans natives and brothers Paul, Steven, and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew™ Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans while producing a coffee that is two-thirds less acidic – a process and technique developed by its founder and used for more than 45 years at all PJ’s locations. Bags of whole-bean coffee and single-serve cups of PJ’s Coffee are available for sale in-store and online. With more than 185 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or X (formerly Twitter).
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com