Amid one of the toughest stretches in the restaurant industry, the fast-casual brand grew its annual margins and improved price elasticity, without losing customer traffic
Columbus, OH (Restaurant News Release) In one of the most challenging operating environments the restaurant industry has faced in years, Beyond Juicery + Eatery raised prices without sacrificing customer traffic. Today the brand announced that 100% of its franchise owners are now on board with the pricing guidance implemented by the franchisor.
The strategy was developed in partnership with Quantiiv, a pricing and decision intelligence company built specifically for restaurants.
As Beyond Juicery + Eatery grew to more than 50 locations across four states, pricing decisions increasingly varied by market, and franchise owners found themselves reacting to rising costs only after margins had already begun to shrink. The new approach implemented by the franchisor gave franchise owners the insights and clarity to act before rising costs eroded margins.
Within six months, the results were clear. Beyond Juicery + Eatery saw improvement in price elasticity, meaning guests were measurably less sensitive to price. On the strength of those pricing gains alone, rather than new locations or cost-cutting, the brand is on track to generate additional margin this year. Early results spread quickly, and within six months, every franchise owner in the system had adopted the new approach.
Full participation came from evidence. Rather than issuing system-wide mandates, Beyond Juicery + Eatery and Quantiiv worked with each franchise owner individually, using insights to show exactly what a pricing recommendation would mean for their business.
“Franchise owners adopt pricing guidance when they can see the data behind the recommendation, not because corporate told them to,” said Patrick Daprile, co-founder of Quantiiv. “Beyond Juicery understood that, and building that trust is what makes the results sustainable.”
Rather than relying on broad price increases, Quantiiv helps brands make smaller, more targeted adjustments where customers are willing to pay more. The methodology is grounded in established pricing research and is designed to improve margins without triggering the kind of customer response that erodes traffic and frequency.
“Franchise owners are entrepreneurs. They want to understand why a pricing decision is being made before they embrace it,” said Jasmine Miller, CEO of Beyond Juicery + Eatery. “Quantiiv gave us the transparency and the insights to answer those questions.”
The analysis went well beyond pricing, revealing which menu items brought people back and which ones got smoothie buyers to add food to their order. That gave Beyond Juicery + Eatery a clearer picture of how its menu and its customers actually behave.
That clarity proved its value when macroeconomic pressure arrived in November 2025, including a government shutdown that dampened consumer spending across the category. The performance data showed that the slowdown reflected broader market conditions rather than anything happening within Beyond Juicery + Eatery branded restaurants, giving leadership confidence to stay the course rather than react to short-term fluctuations.
“One of the biggest challenges for any restaurant brand is knowing when to act and when to stay the course,” said Miller. “Having objective pricing insights and performance data helped us avoid reacting to short-term market noise and stay focused on what was actually happening inside restaurants.”
Franchise owners are the ones who benefit first, reflecting Beyond Juicery + Eatery’s investment in their long-term health. And for a brand still signing up new franchisees, it shows would-be owners the kind of support they can count on.
Quantiiv was founded by Patrick Daprile and Dhruv Nathwani, who spent years at Starbucks leading pricing and analytics for a $20 billion food-and-beverage portfolio. They built Quantiiv to bring that same discipline, long reserved for the industry’s largest brands, to growing restaurant brands and the franchise owners who run them.
“Precision comes from understanding what’s driving customer behavior at each location, not relying on system averages that can mask important differences,” said Nathwani. “That’s the difference between a pricing strategy that delivers real results and a recommendation that’s not relevant in practice – and it’s why we saw 100% adoption.”
For more information, visit Quantiiv.com or contact info@quantiiv.com.
About Beyond Juicery + Eatery
Founded in 2005 in Birmingham, Michigan, Beyond Juicery + Eatery is a fast-casual concept committed to fresh, functional and flavorful dining. Established by Mijo Alanis and Pam Vivio, the brand emerged in response to a growing demand for healthier food options, offering smoothies, juices, wraps and salads made to order. With a strong emphasis on guest experience, menu innovation and wellness-driven offerings, Beyond Juicery + Eatery began franchising in 2018 and now operates over 50 locations, with additional restaurants in development across Michigan, Ohio, Florida and Georgia. The brand has been recognized by Franchise Times’ annual Top 500 list, QSR Magazine’s 40/40 List, Entrepreneur’s Top New & Emerging Franchises and Inc. 5000 ranking among the top-performing QSR concepts. For more information, visit BeyondJuiceryEatery.com, or follow the brand on Instagram, Facebook, or TikTok.
About Quantiiv
Quantiiv provides decision intelligence and pricing support for growing restaurant brands. Founded by former members of Starbucks’ pricing and portfolio team, Quantiiv helps operators make smarter data-driven decisions about pricing, menu strategy and performance. Restaurant brands use Quantiiv either through its AI-powered platform or by working directly with the Quantiiv team to develop brand-specific strategies. In both cases, the goal is the same: help operators make smarter pricing and menu decisions using their own data. Quantiiv is headquartered in Columbus, Ohio.
Contact:
Betsy DeMik
Champion
972-930-9933
bdemik@championmgt.com