Opening-day festivities include exclusive tote bags for the first 50 guests, a chance to win FREE Acai for a Year and more
Falls Church, VA (Restaurant News Release) Fresh acai bowls, smoothies and cold-pressed juices are headed to the Idylwood + Pimmit Hills community as South Block prepares to open its newest shop at 7511 Leesburg Pike on Saturday, Oct. 31.
The spooky-fun celebration kicks off at 11 a.m., when the first 50 guests in line will snag an exclusive South Block tote bag. One guest will also take home FREE Acai for a Year, and additional giveaways and swag will keep the party going all day long.
The Falls Church opening continues South Block’s expansion into the Northern Virginia suburbs, arriving just months after the brand’s Gainesville debut and giving even more community members a nutritious, feel-good stop in their daily routines.
“Falls Church is a community that’s always on the move, with neighbors commuting, families bouncing between practices and errands, and folks who just want something fresh to keep them going,” said Amir Mostafavi, CEO and founder of South Block. “We look forward to bringing the good vibes to Idylwood and continue growing across Northern Virginia, one block at a time.”
Each bowl, smoothie and juice is handcrafted to order with real ingredients, and a lineup of hearty toasts, protein smoothies and Greek yogurt bowls gives guests plenty of options, whether they’re grabbing a healthier snack, breakfast on the go or an afternoon refuel.
The Falls Church shop will be open from 8 a.m. to 8 p.m. 7 days a week. This marks South Block’s 28th location across Washington, D.C., Maryland, Virginia and North Carolina.
To find the nearest South Block or learn more, visit SouthBlock.com.
About South Block
South Block opened its first location in Arlington, Va., in 2011, with a mission to make people feel awesome one block at a time. It specializes in fresh, made-to-order smoothies, açai bowls, toasts and cold-pressed juices. The name was inspired by its first location on the south side of a block in the Clarendon neighborhood. South Block now has 27 locations across D.C., Maryland and Virginia. Mostafavi also started a nonprofit for South Block called Fruitful Planet, which helps provide fresh fruits and vegetables to underserved communities. Learn more at SouthBlock.com.
About Savory Fund
Savory is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 18 years of operating in the restaurant industry. Savory is currently invested in the following brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Hot Chicken, South Block, Bonrue Bakery and Hawkers Asian Street Food. For more information, visit SavoryFund.com.
Contact:
Betsy DeMik
Champion
214-500-1132
bdemik@championmgt.com