New Restaurant is Company’s 19th BWW location
SOUTHFIELD, Mich. (Restaurant News Release) Diversified Restaurant Holdings, Inc. (OTCBB: DFRH) (“DRH” or the “Company”), a leading franchisee for Buffalo Wild Wings® (“BWW”) and the owner/operator of the unique, full-service, ultra-casual restaurant and bar Bagger Dave’s Legendary Burger Tavern® (“Bagger Dave’s”), announced today the successful grand opening of its newest BWW location in Fort Myers, Florida. The new restaurant, which opened on Sunday, November 7, 2010, is located in The Forum at Fort Myers, off Colonial Boulevard, just east of I-75.
T. Michael Ansley, President and CEO of DRH, commented, “The Forum at Fort Myers is a significant shopping destination in a fast-growing market and we see tremendous potential for our new Buffalo Wild Wings restaurant, based both on our market research and yesterday’s successful opening. We are progressing, as scheduled, on our strategic growth plan and intend to operate a total of 38 BWW restaurants by 2017.”
The Fort Myers restaurant is the 19th Buffalo Wild Wings restaurant operated by DRH; 13 are in Michigan and six are in Florida. In addition, the Company expects to open its 20th and 21st restaurants, in Traverse City, Michigan, and Lakeland, Florida, in the first quarter of 2011. DRH has an Area Development Agreement with Buffalo Wild Wings, Inc. which requires a total of 38 BWW restaurants in Michigan and Florida by 2017.
DRH also developed the unique Bagger Dave’s concept in 2007 and currently owns and operates three Bagger Dave’s restaurants in Michigan. It opened its first two locations, in Berkley and Ann Arbor, in 2008, and the third location opened in Novi in February 2010. A fourth Bagger Dave’s restaurant is scheduled to open in Brighton, Michigan, in January 2011.
About Diversified Restaurant Holdings
DRH is a leading BWW franchisee and currently operates 19 BWW restaurants (six in Florida and 13 in Michigan) with the 20th and 21st scheduled to open in the first quarter of 2011. DRH is also the recipient of many franchise awards, including an award for the Highest Annual Restaurant Sales.
The Company also owns and operates its own unique, full-service, ultra-casual restaurant and bar concept, Bagger Dave’s Legendary Burger Tavern®, which was launched in January 2008. The concept focuses on local flair with the interior showcasing historic photos of the city in which it resides. Bagger Dave’s offers a full-service, family-friendly restaurant and bar with a casual, comfortable atmosphere. The menu features freshly made burgers (never frozen), accompanied by more than 30 toppings from which to choose, fresh-cut fries, hand-dipped milkshakes, and a selection of craft beer and wine. Signature items include Sloppy Dave’s BBQ®, Train Wreck Burger®, and Bagger Dave’s Amazingly Delicious Turkey Black Bean Chili®. There’s also an electric train that runs above the dining room and bar areas. All current and future locations will be smoke-free. Currently, there are three locations in the State of Michigan, with the fourth scheduled to open in the first quarter of 2011. DRH has filed for rights, and has been approved, to franchise Bagger Dave’s in the States of Michigan, Indiana, Ohio, and Illinois. For more information, please visit www.baggerdaves.com.
DRH routinely posts news and other important information on its Web site at www.diversifiedrestaurantholdings.com.
Safe Harbor Regarding Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are subject to risks, uncertainties and assumptions and are identified by words such as “expects,” “estimates,” “projects,” “anticipates,” “believes,” “could,” and other similar words. Forward-looking statements are based upon the current beliefs and expectations of management. All statements addressing operating performance, events, or developments that DRH expects or anticipates will occur in the future, including but not limited to franchise sales, restaurant openings, financial performance, and adverse developments with respect to litigation or increased litigation costs, the operation or performance of the Company’s business units, or the market price of its common stock are forward-looking statements. Because they are forward-looking, they should be evaluated in light of important risk factors and uncertainties. Actual results may vary materially from those contained in forward-looking statements based on a number of risk factors and uncertainties including, without limitation, our ability to operate in new markets, the cost of commodities, the success of our marketing and other initiatives to attract customers, customer preferences, operating costs, economic conditions, competition, the availability of financing for franchisees and the Company, and the impact of applicable regulations. These and other risk factors and uncertainties are more fully described in the Company’s most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission. Undue reliance should not be placed on the Company’s forward-looking statements. Except as required by law, DRH disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.