DALLAS (RestaurantNewsRelease.com) In celebration of its 92nd year in Dallas, El Fenix Restaurants will offer its famous “Wednesday Enchilada Special” for just 92¢ from 11 a.m. to 10 p.m. on Wednesday, September 15 at the Downtown flagship store, located at 1601 McKinney Avenue.
In addition to the 92¢ enchilada dinner special (available only at the downtown store), El Fenix honors families throughout the month of September with 92¢ kid’s meals at all of the 19 Dallas-Fort Worth locations.
El Fenix began this tradition in 2008 as a tribute to the Martinez family on the 90th anniversary as the “originator” of Tex-Mex. Drawing over 4,800 customers, owner Mike Karns vowed to make the promotion an annual event. And so, the tradition continues….
About El Fenix
In celebrating 92 years of business, El Fenix also commemorates the legacy of the Martinez family. Miguel “Mike” and Faustina “Mama Cha-Cha” Martinez started El Fenix when they opened their first restaurant in 1918 in what was then Little Mexico. From that beginning, Miguel and Faustina’s children and grandchildren grew the business to 15 stores. Since the acquisition of El Fenix in 2008, Karns has added four new stores with plans for many more.
In 1946, Miguel Martinez retired and returned to Mexico, leaving three restaurants to his children, including son Alfred who is the personification of El Fenix. Mr. Martinez can still be seen on Wednesdays at the Downtown location for a full day of work, greeting customers and offering that special human touch that has been his gift to Dallas. Mr. Alfred Martinez is a man with a proud history of family, integrity and success.