French-inspired bakery-café invites guests to rally behind the national soccer teams while introducing a limited-time summer pastry
Dallas, TX (Restaurant News Release) This summer, la Madeleine is bringing guests together around two things it knows best: French culture and meaningful moments of connection. To celebrate one of the world’s biggest international sporting events, the brand is rewarding wins by the United States and France with free croissants while introducing its limited-time Red, White & Blue Croissant, a seasonal pastry inspired by the colors shared by both nations’ flags.
Announced through la Madeleine’s Instagram and Facebook Stories, the offer is triggered following a victory by either the United States or France in a group-stage or knockout match, with fans encouraged to stay tuned for additional ways to celebrate as the tournament progresses. Approximately 48 hours after each eligible win, redemption details will be shared via social media. Once live, guests have 24 hours to enjoy a complimentary butter croissant with any purchase by showing the post in-café or referencing the winning nation (U.S. or France).
As a French-inspired bakery-café founded and headquartered in Dallas, la Madeleine has long embraced the traditions, flavors and moments that bring people together. With international soccer drawing fans from around the world – and Dallas serving as one of the tournament’s host cities this summer – the bakery-café is joining the excitement in a way that feels true to its roots. Available at participating cafés nationwide, the offer invites guests to gather over fresh pastries, enjoy memorable victories and share in the sense of community that makes events like this so special.
“At la Madeleine, our cafés have always been places where people come together over great food and meaningful conversation,” said John Dillon, president and CEO of la Madeleine. “This summer’s international tournament gives us another reason to celebrate connection, community and our French-inspired heritage. Whether guests are supporting the United States, cheering for France or simply enjoying the energy surrounding the event, we’re delighted to add a little extra joy to every victory.”
The celebration continues June 30 through July 21 with the debut of la Madeleine’s limited-time Red, White & Blue Croissant – a flaky, all-butter croissant filled with silky pastry cream and light whipped cream, layered with fresh strawberries and blueberries, and finished with a delicate dusting of powdered sugar. Available for dine-in, takeout and delivery, this specialty bakery item is the perfect addition to soccer watch parties and celebrations supporting U.S. and French teams, arriving just in time for Independence Day, Bastille Day and the height of soccer excitement.
For updates on eligible victories and offer availability, visit laMadeleine.com.
About la Madeleine
Since 1983, la Madeleine has created a warm and welcoming bakery-café experience centered on comfort and connection. The café’s menu includes all-day breakfast, brunch, soupes, salades, sandwiches, pastas, coffees and entrées, plus a French-inspired bakery display featuring fresh bread, pastries and desserts. la Madeleine operates nearly 90 corporate and franchise locations across the U.S., including locations in airports, universities and hospitals, as well as two international cafés in Bangalore, India. Learn more at laMadeleine.com.
About Groupe Le Duff
The world leader in bakery, pastry and catering, Groupe Le Duff is present in more than 100 countries and on five continents. Since its founding in 1976, Groupe Le Duff has achieved success through its restaurant chains Brioche Dorée, Del Arte, Le Fournil de Pierre, la Madeleine (United States), and Kamps (Germany), as well as its brands Bridor and Cité Gourmande, which manufacture premium quality products for more than 45,000 restaurants and hotels worldwide.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com