ATLANTA (RestaurantNewsRelease.com) Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), brings flavor, spice and sweetness to restaurants nationwide with the launch of two new menu items today—new Wicked Chicken and Popeyes Cane Sweeeet Iced Tea. And, the summer will be spicy in 28 countries with Wicked Chicken—Popeyes first global product launch.
Popeyes Launches New Wicked Chicken
Popeyes new Wicked Chicken is wickedly good, thin strips of tender, juicy, all white meat chicken marinated with authentic Louisiana seasonings, hand-battered and breaded in the restaurants, served up crispy, twisty, curly and wicked!
“Wicked Chicken is a new way of presenting boneless chicken that is not a nugget or tender. It’s fun, flavorful, and dip friendly,” said Amy Alarcon, Director of Culinary Innovation. “The form, the name, and the high quality, really speak to the personality of the brand.”
Lunch, dinner, snack, late night, anytime—Wicked Chicken is the perfect on-the-go meal, served ready to eat in a snack box piled high with Wicked Chicken, Cajun Fries, a buttermilk biscuit, ranch dipping sauce and a mini bottle of TABASCO® Pepper Sauce all for only $3.99.
Popeyes Launches New Cane Sweeeet Iced Tea
Popeyes new Cane Sweeeet Iced Tea is a sweet complement to its new Wicked Chicken. It is a blend of black and orange pekoe tea freshly brewed in-restaurant and sweetened with all natural Pure Cane Sugar. Popeyes Cane Sweeeet Iced Tea will launch nationally this summer and continue as a core menu item.
“Cane Sweeeet Iced Tea is the perfect thirst quencher to off-set the Cajun and Creole essence of the Popeyes flavor profile,” said Alarcon. “Popeyes is based on bold flavors, and this tea is just one more example of how we continuously tie into our heritage to serve customers robust flavors they can’t find anywhere else.”
Available both sweetened and unsweetened, the “Sweeeet” refers to the tea being “great” or “awesome.” The perfect complement to boxed and family meals, single serve portions and one gallon jugs of the tea will be available for purchase at participating locations.
Visit www.facebook.com/popeyeslouisianakitchen and click on the “Tea” tab to learn more about the product, give the gift of tea or share with a friend.
Popeyes First Global Product Launch
Popeyes will also mark a milestone this summer with the global launch of Wicked Chicken as a limited time menu offering in more than 1,900 restaurants around the globe. Popeyes flavor profile is grounded in the culinary heritage of Louisiana—a melting pot of food cultures: Africa, American-Indian, France, Spain, Italy, Germany, and England. This unique culinary heritage provides a flavor profile that is appealing to guests around the world and Wicked Chicken is the perfect global product to deliver the unique Popeyes taste experience.
This will be Popeyes first global product launch in the Company’s nearly 40-year history.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept. As of April 18, 2010 Popeyes had 1,944 restaurants in the United States, Puerto Rico, Guam and 27 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.
TABASCO® is a registered trademark exclusively of McIlhenny Company, Avery Island, LA 70513.