Fried chicken, creamy pimento cheese, honey and pickled jalapeños come together in a limited-time “Whatcha Pickin’?” lineup, available as a sandwich or a wrap beginning August 3 while supplies last.
Fayetteville, AR (Restaurant News Release) Slim Chickens, the 300-plus-unit fast-casual franchise known for its hand-breaded chicken tenders, 15 flavorful dipping sauces and warm Southern hospitality, is leaning into its Southern roots with the new Honey Jalapeño Pimento Sandwich and Wrap. Beginning August 3, guests can order the limited-time lineup as a sandwich or a wrap, part of the brand’s “Whatcha Pickin’?” approach that lets guests decide how they want their meal.
The Honey Jalapeño Pimento Sandwich stacks a hand-breaded chicken breast with a honey drizzle, creamy pimento cheese and pickled jalapeños on a toasted brioche bun. For a lighter take, the wrap folds chicken tenders, pimento cheese, honey, jalapeños, lettuce and cheddar jack cheese into a warm tortilla. Whether guests choose the sandwich or wrap, they’ll get the same balance of sweet honey, creamy pimento cheese and pickled jalapeño heat. Both the sandwich and the wrap are priced the same, from $7 to $9 à la carte or $10 to $12 as a meal, depending on location.
“Pimento cheese is one of those Southern flavors people feel strongly about, so putting our own spin on it with honey and pickled jalapeños was a natural fit,” said Patrick Noone, chief marketing officer. “We’re serving it as a sandwich and a wrap because guests love having a choice, and that’s exactly what Whatcha Pickin’ is all about.”
The launch highlights both Slim Chickens’ sandwich and wrap lineup, giving guests another reason to explore the menu.
“Sweet honey, a little heat from the jalapeños and that creamy pimento cheese come together in a way that’s hard to put down,” Noone said. “It’s here for a limited time, so this is one to come in for before it’s gone.”
The Honey Jalapeño Pimento Sandwich and Wrap are available beginning August 3 through September 13 at participating Slim Chickens locations and on the Slim Chickens app, while supplies last. To find the nearest location, visit SlimChickens.com.
About Slim Chickens
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on fresh, delicious food with a Southern flair in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with 15 flavorful dipping sauces to choose from. With more than 300 locations opened and a fanatical following in 34 U.S. states, as well as international locations in the United Kingdom, Germany, Turkey and Malaysia, the eternally cool brand is an emerging national and international franchise leading the “better chicken” segment with a goal to grow to over 600 restaurants over the next decade. Southern hospitality is not just for the South. Everyone, everywhere can appreciate honest food to socialize with friends and neighbors. For more information on Slim Chickens, visit SlimChickens.com.
Contact:
Chad Cohen
Mainland
786-417-5769
ccohen@hellomainland.com