New summer menu item brings bold Texas flavor with “a little kick and a lot of soul”
Dallas, TX (Restaurant News Release) Soulman’s Bar-B-Que is heating up summer across North and East Texas with the launch of its new Jalapeño Cheddar Sausage, available for a limited time from July 1 through September 2.
Built on Soulman’s signature house sausage blend, the new Jalapeño Cheddar Sausage combines savory Texas barbecue flavor with creamy cheddar cheese and a subtle jalapeño kick designed for summer cravings. The seasonal offering will be available at all Soulman’s locations for dine-in, takeout and catering orders.
The small-batch specialty sausage continues Soulman’s tradition of blending authentic Texas barbecue with bold flavors that resonate with longtime fans and new customers alike.
“This summer just got hotter,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “Our Jalapeño Cheddar Sausage delivers the kind of flavor Texans love – smoky, cheesy, savory and just the right amount of heat. It’s a fun seasonal twist that brings something new to the table while staying rooted in the quality and tradition our customers expect from Soulman’s.”
The Jalapeño Cheddar Sausage can be enjoyed as the main course or an add-on to barbecue plates, sandwiches or SoulBowl combinations for a customizable summer meal. The new menu item arrives as Texans seek bold, shareable comfort foods during peak barbecue season, offering what Soulman’s calls “slow-smoked flavor with a bold jalapeño cheddar kick.”
“Our customers love the barbecue traditions that have defined Soulman’s for more than 50 years, but they also enjoy seeing us put a fresh spin on familiar favorites,” said Amber Polk, Vice President of Sales & Marketing for Soulman’s Bar-B-Que. “The Jalapeño Cheddar Sausage brings together bold flavor, quality ingredients, and just the right amount of heat for summer.”
Founded in 1974, Soulman’s Bar-B-Que has become one of North and East Texas’ most recognized family-owned barbecue brands, known for its hickory-smoked meats, homemade sides and community-centered hospitality.
The Jalapeño Cheddar Sausage will only be available through September 2 while supplies last.
About Soulman’s Bar-B-Que
For more than 50 years, Soulman’s Bar-B-Que has satisfied the hardest to please bar-b-que lovers….Texans! Founded in Pleasant Grove, Texas, in 1974, Soulman’s had only a few simple goals – serve great Texas-style BBQ and offer friendly, sincere service. With a focus on Faith, Food, and Family, Soulman’s passed-down recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to its original strive for success and customer satisfaction and is honored to be considered one of the Best Regional Barbecue Chains to Try at Least Once (2025), Best Roadside Restaurants in America (2024), Top Bar-B-Que Chains in America (2024), the Best Bar-B-Que in Dallas for Takeout & Delivery (2020), and one of the Best Bar-B-Que Chains in America (2018).
Soulman’s currently owns and operates 21 North and East Texas locations in Allen, Cedar Hill, Forney, Fort Worth, Garland, Greenville, Hurst Grapevine Highway, Lancaster, Lewisville, Mabank, Mansfield, Mesquite, North Richland Hills, Quinlan, Red Oak, Rockwall Goliad, Rockwall I-30, Royse City, Sulphur Springs, Terrell and Van. To learn more about Soulman’s Bar-B-Que, visit them online at Soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.
Contact:
Dana Cobb
pr@soulmans.com
972-955-9747