How a 45-Year-Old Fast-Casual Brand Built on Real Farming Principles Is Meeting Today’s Demand for Freshness, Protein, Transparency, and Real Value
Riverside, CA (Restaurant News Release) At a time when “farm-forward” has become a marketing buzzword, Farmer Boys® is reminding guests that real farming values aren’t a trend; they’re the foundation the brand has stood on for more than 45 years.
That commitment is most clearly reflected in the Farmer’s Line; signature menu items deemed worthy of carrying the brand’s name, including the Farmer’s Burger, Farmer’s Chopped Cobb Salad, and Farmer’s Omelet. Each is built with the same principles that have defined Farmer Boys since day one: fresh, whole ingredients, generous portions, and meals prepared through hours of daily prep rather than pre-made shortcuts.
Long before transparency, protein-forward menus, and ingredient integrity became consumer priorities, Farmer Boys was already doing things differently. Produce is hand-cut daily; recipes are built with real lettuce, real tomatoes, and real onions; fresh ingredients are delivered to every restaurant each morning. It’s a farm-driven approach rooted in consistency and craftsmanship, one that continues to resonate as today’s diners seek meals that feel both wholesome and satisfying, without sacrificing speed or convenience.
That relevance comes into sharper focus this season as Farmer Boys introduces a series of limited-time offerings that underscore its long-standing philosophy of good food made right, priced right. For guests looking to enjoy hearty meals at approachable prices, the Farmstand Fresh & Affordable Menu delivers boxed meals starting at $9.99 – each served with Always Crispy Fries® and a small drink. Options, through April 13, include the Big Cheese Box®, Chicken Strip Boxes, Fish Boxes, and a Grilled Chicken Sandwich Box, offering beef, chicken, or fish choices designed to satisfy without compromise.
“At a time when food-away-from-home costs continue to rise, guests are being more intentional about where they spend their money,” said Joseph Ortiz, President and COO of Farmer Boys. “For us, value has never meant cutting corners. It means serving food that’s fresh, filling, and thoughtfully prepared at prices that make sense. Our long-standing relationships with growers and bakers allow us to deliver real value in both quality and price, every day.”
Farmer Boys is also welcoming guests into its dining rooms with Dinin’ Deals, featuring freshly cooked breakfast favorites served all day. Highlights include the French Toast Platter for $8.99 and including two thick slices of locally baked, hand-battered French toast served with two cage-free eggs and a choice of hickory-smoked bacon or sausage, as well as the California Omelet for $9.99, made with hand-cracked eggs, cheddar cheese, hickory-smoked bacon, and fresh Hass avocado.
Beyond the menu, Farmer Boys continues its long-standing commitment to the communities it serves. Through April 13, $0.50 from every shake sold will be donated to children’s hospitals, supporting organizations including Loma Linda University Children’s Hospital, UMC Children’s Hospital of Southern Nevada, and Phoenix Children’s. Since 1994, Farmer Boys has raised more than $1.3 million to support pediatric care across its markets.
Together, the Farmer’s Line, Farmstand Fresh & Affordable Menu, and Dinin’ Deals reflect what Farmer Boys has always stood for: food rooted in real farming values, prepared with care, and offered at prices that feel as good as the meal itself. These limited-time menus are available now at participating Farmer Boys locations. To learn more, view the menu, or find a location near you, visit FarmerBoys.com and follow @FarmerBoysFood on Instagram and Facebook, and @FarmerBoys on X.
About Farmer Boys®
For 45 years, Farmer Boys® has established a reputation as the leading farm-to-table fast casual restaurant chain serving award-winning burgers and all-day breakfast, stacked sandwiches, hand-chopped salads, and signature hand-breaded zucchini sticks and colossal onion rings™. At Farmer Boys, Farm Food Ain’t Fast Food®. With fresh produce delivered to each restaurant every morning, Farmer Boys ensures the highest quality ingredients and the best possible flavor in every meal. Farmer Boys is annually recognized with ‘Best Of’ food awards, voted by consumers who value generous portions of farm fresh food at a fair price. The burger concept has also been recognized by notable industry publications, including being named #10 in 2025’s Fast Casual Top 100 Movers & Shakers awards. Farmer Boys currently operates restaurants in California, Nevada, and Arizona. For more information, visit FarmerBoys.com.
Media Contact:
Alexis Tella
Ajenda Public Relations
alexis@AjendaPR.com
417-834-2266