When Ben & Jerry’s launched their inaugural scoop shop program, Waffle Lotta Good, in October 2023, Frozen Solutions provided custom cone wrappers to differentiate the waffle cones and strengthen the branding for the program. For every waffle cone that fans purchased from a local scoop shop during the two-week program, Ben & Jerry’s donated $1 to Advancement Project. The program raised $100,000 for the civil rights organization, providing vital support for their work to promote racial justice in local communities.
Calabasas, CA (Restaurant News Release) Ben & Jerry’s Waffle Lotta Good was a two-week scoop shop social activism program launched on October 3, 2023. Fans were encouraged to help Ben & Jerry’s do a ‘Waffle Lotta Good’ by purchasing a waffle cone with Waffle Lotta Good cone wrappers at local scoop shops. Frozen Solutions provided custom cone wrappers for the inaugural scoop shop program.
For every waffle cone that fans purchased in a Ben & Jerry’s scoop shop from October 3 to 17, Ben & Jerry’s donated $1 to this year’s recipient, Advancement Project. Advancement Project is a long-standing partner of Ben & Jerry’s, working together to promote racial justice and reform the criminal legal system. The initiative raised $100,000 for Advancement Project, to support their work to end systemic racism and ensure a just and equitable future for everyone.
Having custom cone wrappers was an important part of the Waffle Lotta Good campaign for several reasons. First, the custom Waffle Lotta Good cone wrappers provided a visual reminder of doing good, one that could easily be recognized by fans at the point of purchase and in shared images and videos. Seeing the Waffle Lotta Good signs and branded cone wrappers encouraged fans to purchase cones. Second, the cone wrappers were informative. The QR code on the cone sleeve provided a link to the Waffle Lotta Good microsite which provided additional details of the campaign and encouraged fans to sign up to join Advancement Project. Third, the cone wrappers had a functional benefit for fans and Scoop Shops, by protecting cones from contamination and protecting hands from ice cream drips.
When Ben & Jerry’s learned their preferred partner for cone wrappers had a minimum order size of 750,000 units, they realized they needed to find another vendor. Frozen Solutions was able to meet Ben & Jerry’s requirements and provide 250,000 custom cone wrappers for the Waffle Lotta Good program.
Ben & Jerry’s scoop shops are independently owned and operated and their franchisees give back to their communities all year round, from fundraising to providing loads of free Ben & Jerry’s ice cream to community groups and events. Waffle Lotta Good offers yet another way for franchisees to give back locally.
“Our grassroots social activism is an integral part of our mission – it makes us different and we hope to encourage our fans to be active in their communities as well. Having custom cone wrappers was an essential part of the activation because the cone wrappers show how the waffle cones are different from other waffle cones. They make the cones special for our fans, franchisees, and Scoop Shop community,” said Sean Slattery, Associate Marketing Manager at Ben & Jerry’s. “Frozen Solutions was able to step in and provide high-quality custom cone sleeves for our campaign, helping us meet our activation goals.”
“At Frozen Solutions, we are happy to serve customers of all sizes, offering fast turnaround and shipping, high quality, and the best prices. For custom orders, our low minimum order size is perfect for short-term campaigns like Waffle Lotta Good and for smaller businesses,” said Ryan Kleinman, VP of Packaging & Process Development at Frozen Solutions.
As a full-service provider, Frozen Solutions manufactures, floor stocks at US warehouses, and ships to-go products to restaurant chains and franchises of all sizes. To make it easier to order, Frozen Solutions can create a private mini-site for online ordering of custom or stock products. The products are packed and shipped from a Frozen Solutions warehouse. There are no storage charges, no lead time after the initial order, and no large minimum order size.
About Frozen Solutions
Frozen Solutions is America’s #1 source for restaurant take-out supplies, providing custom and commodity ice cream cups, bags, utensils, to-go containers, and more at unbeatable prices, with lightning-fast turnaround times. Frozen Solutions helps with every step of the process, from designing your custom products to manufacturing, storage, and shipping. We are the originators of the MAGIC Color Changing® spoons and many other take-out supplies that you know and love. Upgrade your business today by making the switch to a brand that is trusted by thousands of businesses across the nation! For more information, visit https://frozen-solutions.com.
About Ben & Jerry’s
Ben & Jerry’s is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry’s is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry’s Foundation, guided by Ben & Jerry’s employees, granted $4.35MM in 2022 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information visit benjerry.com.