Award-Winning Fast Casual Restaurant Introduces New Take on Popular Menu Items for a Limited Time
Alpharetta, GA (Restaurant News Release) McAlister’s® Deli, a leading fast casual restaurant, is offering customers a new way to enjoy some of its most popular menu items with the introduction of its Pecanberry Wrap and McAlister’s Club™ Salad. Available through Sept. 30, guests can choose to have their summertime favorite Pecanberry Salad prepared as a wrap or the McAlister’s Club™ – the brand’s most popular sandwich – served as a fresh salad.
McAlister’s Pecanberry Wrap is loaded with strawberries, blueberries, candied pecans, grilled chicken and mixed greens, served with Fat Free Raspberry-Pecan Vinaigrette Dressing. McAlister’s Club™ Salad features Black Forest ham, smoked turkey, applewood smoked bacon, fresh tomatoes, Swiss and sharp cheddar cheeses on a bed of crisp lettuce, served with McAlister’s Honey Mustard Dressing and toast points.
“Our seasonal Pecanberry Salad and McAlister’s Club sandwich are two of our most popular menu items, which is why we decided to give customers a new way to eat more of what they already enjoy,” said McAlister’s Chief Marketing Officer Donna Josephson. “At McAlister’s, we are dedicated to providing delicious food and fresh new flavors that meet the needs of our guests who are looking for more variety.”
Technomic® recognized McAlister’s twice in its Chain Restaurant Consumers’ Choice Awards – in 2014 as the top kid-friendly fast casual chain and in 2013 as the top fast casual chain for food and beverage. Nation’s Restaurant News named McAlister’s the top limited-service sandwich chain in its 2014 Consumer Picks Survey. FastCasual.com also recognized the brand on its “Top 100 Movers and Shakers” list of 2014 and named McAlister’s President and CEO Frank Paci one of the “Top 25 People” in the industry to watch.
About McAlister’s
Founded in 1989, McAlister’s® Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s brand has more than 325 restaurants in 24 states. The company has corporate offices in both Alpharetta, Ga., and Ridgeland, Miss. For more information, visit www.mcalistersdeli.com.
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Claibourne Smith
Fish Consulting
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csmith@fish-consulting.com