New Prototype Debuts at Second Little Rock-Area On The Border Mexican Grill & Cantina®; Locals Can Become a Part of Brand’s History, Beer Bottle Sales Benefit Big Brothers Big Sisters of Central Arkansas
Dallas, TX (Restaurant News Release) As it nears its 10-year mark in West Little Rock, On The Border® is ready to make history in Sherwood, with $100 beer bottles.
Say what?
On The Border Mexican Grill & Cantina®, which has enjoyed a thriving location in West Little Rock for nearly a decade, is set to extend its bond with the greater Little Rock community with a grand opening in Sherwood on Monday, September 30th at 11 am. A ribbon cutting ceremony will take place at 10:45 am.
For the first time in its history, On The Border will let its guests in on what has historically been a pre-opening ritual among team members: signing beer bottles that make up a beer-bottle chandelier, which is the eye magnet and signature centerpiece at On The Border restaurants.
The cost per bottle: $100, with all proceeds to benefit Big Brothers Big Sisters of Central Arkansas, which for more than four decades has been providing children facing adversity with strong and enduring, professionally supported 1-to-1 relationships in Central Arkansas.
“We’ve been a proud neighbor in the greater Little Rock community for the past 10 years and are excited to bring the OTB experience to Sherwood,” said Steve Clark, On The Border’s Chief Executive Officer. “We are part of Little Rock’s DNA and we wanted to let guests become a part of On The Border’s DNA. We’re modifying a good OTB tradition to create an even better tradition involving our community while supporting a great local cause.”
In addition to becoming a part of the Sherwood On The Border, each $100 donor will receive $100 in OTB dining certificates for use on future visits and one lucky donor will win OTB dining certificates for an entire year.
Located at 6000 Warden Road in Sherwood, the 6951 square foot restaurant, which will employ 130, is a new prototype for the brand, featuring an open kitchen with a mesquite wood-burning grill, brighter colors, more rustic finishes, unique art & décor, and two ‘El Presidente’ booths, special sections perfect for celebrations and gatherings. The restaurant will also offer a spacious cantina with more than 40 tequilas, 12 draft beers, and multiple flat screens for sports viewing and an expanded outdoor patio with seating for 44 people.
“Sherwood will experience our new state-of-the-art prototype, with a laid back atmosphere and a natural look that leans into the Tex-Mex roots of this brand,” continued Clark. “It’s an OTB with all of the things that West Little Rock has embraced, including Mesquite-grilled steak fajitas made from premium outside skirt steak, ‘Guacamole Live’ made fresh-to-order at your table, homemade salsa and sauces and hand-pressed tortillas. And of course, since we are home of the famous Meltdown Margarita, we are bringing a wide and a crave-able selection of margaritas to Sherwood including OTB Meltdowns, where we top your margarita of choice with Midori, Chambord, Cointreau, Grand Marnier or your favorite tequila. We’ve created a new look while still honoring the OTB heritage, flavors, great times and cocktails that Little Rock loves.”
On The Border in Sherwood will be open for lunch and dinner, from 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 11 p.m. Friday and Saturday. Happy Hour in the cantina will be featured Monday through Friday from 4-7 p.m., and again late-night Sunday through Thursday from 9-11 p.m. and will offer special priced beverages, as well as appetizers starting at only $2.
About On The Border
On The Border Mexican Grill & Cantina is a leading full-service restaurant that offers an extensive menu of great-tasting, classic and contemporary Mexican food, like sizzling mesquite-grilled fajitas, and margaritas as big and bold as the border itself. On The Border is owned by On The Border Acquisition LLC, with (now!) 158 restaurants in 36 states, Puerto Rico and three countries worldwide. Follow and ‘like’ On The Border on Facebook at www.facebook.com/OnTheBorderMexicanGrillandCantina, and @OnTheBorder on Twitter. For more information, visit www.ontheborder.com.
Contacts:
Derek Farley
704-941-7353
derek@dfpr.com
or
Tom Beyer
480-722-1461
otb@dfpr.com