Iconic New Orleans-style coffee brand honors veterans with franchise ownership opportunity
New Orleans, LA (Restaurant News Release) PJ’s Coffee will kick off its eighth annual Veteran Franchise License Giveaway on Thursday, July 4, a tribute to the nation’s heroes and a chance for them to open their own coffee shop.
In partnership with the International Franchise Association’s VetFran program, PJ’s Coffee devotes itself to granting veterans the proper respect and honor they deserve. Therefore, the Veteran Franchise License Giveaway winner will earn a waived $35,000 franchise fee to help set them on the path to business ownership and powerful community impact.
“For the past seven years, our giveaway recipients have amazed us with their success and dedication to the PJ’s Coffee brand,” said PJ’s Coffee Director of Franchise Development Tori Bermond. “Veterans are true standouts — both within the nation and our PJ’s family, where we prioritize quality and community — and we are eager to see which talented and accomplished individual will be joining the cohort of winners this year.”
The giveaway will begin on Independence Day and remain open for entry until Monday, Sept. 2 — Labor Day. To enter the giveaway, U.S. military veteran applicants should meet financial requirements and fill out an inquiry form on PJsFranchise.com/why-us/veterans-incentive/. Applicants must also submit a 2-minute video explaining how their military background will make them a good fit to operate a PJ’s franchise to frandevcoordinator@ballardbrands.com. Fittingly, the winner will be announced on Monday, Nov. 11 — Veterans Day.
Beyond the giveaway, PJ’s upholds an ongoing appreciation for retired service members. All military veterans receive a 20% discount on their initial franchise fee, an added incentive to join and contribute to the PJ’s community through business ownership.
To learn more about PJ’s Coffee and the brand’s connection to veterans, visit PJsFranchise.com/vets.
About PJ’s Coffee
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978, and demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffeemaking mattered. In 2008, the company was purchased by New Orleans natives and brothers, Paul, Steven, and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew™ Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two-thirds less acidic – a process and technique developed by its founder and used for more than 45 years at all PJ’s locations. Bags of whole-bean coffee and single-serve cups of PJ’s Coffee are available for sale in-store and online. With more than 175 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.
Contact:
Maddie Stout
Champion
972-336-1888
mstout@championmgt.com