Soulman’s Bar-B-Que Rolls Out Partnership with King’s Hawaiian

Soulman's Bar-B-Que Rolls Out Partnership with King's Hawaiian

North Texas’ Favorite Bar-B-Que Puts ‘ALOHA’ on the Menu

Soulman's Bar-B-Que Rolls Out Partnership with King's HawaiianRoyse City, TX  (Restaurant News Release)  Two beloved culinary fan favorites are teaming up to bring heightened deliciousness to tables everywhere. King’s Hawaiian – the makers of the #1 branded roll in the U.S. – and Soulman’s Bar-B-Que, the beloved family-owned-and-operated bar-b-que mainstay since 1974, are finding new ways to bring their shared palate pleasers to the people of North Texas.

“This year, we introduced two limited-time sandwiches at Soulman’s, The Boss Hog and The Wild Hog, both served on King’s Hawaiian Rolls, and the feedback was exceptionally positive,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “Our low-and-slow smoked meats in these sandwiches are extra delectable when paired with the perfectly sweet flavor and soft, fluffy texture King’s Hawaiian is known for. So, we’ve been exploring and working together on some even bigger ideas for new offerings. This year, Soulman’s holiday meals will now include a 12-count package of King’s Hawaiian Original Hawaiian Sweet Rolls.”

“As two family-owned companies – Soulmans for almost 50 years and King’s Hawaiian for more than 70 – with a shared vision for the creation of meaningful meals that bring people together, this partnership just made sense to us,” continued Randle.

As Soulman’s Bar-B-Que looks forward to celebrating fifty years of bringing North Texas tried-and-true bar-be-que, Randle says that “part of the excitement of the future of Soulman’s is the prospect of shared partnerships in the hospitality industry, especially when finding new ways to appeal to the appetites of our customers. We expect next year, our official 50th is going to be full of culinary collaborations and celebrations across all of our 19 North Texas locations.”

About Soulman’s Bar-B-Que

For almost 50 years, Soulman’s Bar-B-Que has satisfied the hardest to please bar-b-que lovers….Texans!  Founded in Pleasant Grove, Texas in 1974, Soulman’s had only a few simple goals—serve great Texas-style BBQ and offer friendly, sincere service.  Soulman’s original family recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to its original strive for success and customer satisfaction and is honored to be considered one of the Top Bar-B-Que Chains in America (2018) and Best Bar-B-Que in Dallas for Takeout  & Delivery (2020).

Soulman’s currently owns and operates 19 North and East Texas locations in Allen, Cedar Hill, Forney, Fort Worth, Garland, Greenville, Hurst, Lancaster, Lewisville, Mansfield, Mesquite, Quinlan, Red Oak, Rockwall I-30, Rockwall Goliad, Royse City,  Sulphur Springs, Terrell and Van. To learn more about Soulman’s Bar-B-Que, visit them online at or on Facebook at


Founded more than 70 years ago in Hilo, Hawaii, by Robert R. Taira, KING’S HAWAIIAN is a family-owned business that for three generations has been dedicated to providing irresistible, original recipe Hawaii-inspired foods made with Aloha Spirit. A priority for the company is sharing the Hawaiian Way – a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and a commitment to making everyone feel a part of the KING’S HAWAIIAN ‘ohana’ (extended family). KING’S HAWAIIAN makes the #1 branded roll in the United States, along with other great Hawaii-inspired foods including hamburger buns, slider buns, pretzel bread, sandwich bread and more. The soft and fluffy texture of KING’S HAWAIIAN bread adds the perfect touch of sweetness to a wide variety of recipes and occasions, including everyone’s favorite weekly tradition, Slider Sunday family meals. The company operates baking facilities in Torrance, California, and Oakwood, Georgia. For more information, visit the company’s website at, or find KING’S HAWAIIAN on Facebook, Instagram and Twitter.

Dana Cobb