Wellness-Driven Fast Casual Brand Expands Nebraska Presence Following Strong Local Demand
Minneapolis, MN (Restaurant News Release) CRISP & GREEN®, the fast-casual dining destination known for its convenient, chef-crafted and health-focused menu, is strengthening its Nebraska presence with the opening of a second Omaha restaurant on April 24. The new West Omaha location builds on the success of the brand’s Dodge Street restaurant, which opened in 2021 and has established a strong local following.
“Omaha has proven to be a strong market for our brand, and this second location underscores our confidence in its long-term potential,” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. “As we continue to scale, we’re focused on partnering with operators who share our passion for elevating healthy living, and this expansion is a direct result of that shared vision.”
The new West Omaha location will be operated by Rontu Inc., a CRISP & GREEN franchise partner since 2025. Bringing a strong understanding of the local market, the group currently owns the first Omaha CRISP & GREEN, along with several Jimmy John’s locations throughout the region. With plans to continue expanding CRISP & GREEN throughout the Omaha metro and into additional Nebraska communities, Rontu Inc. is playing a key role in advancing the brand’s mission to make healthy, convenient food more accessible statewide.
“The community’s response to our first Omaha location has been incredible, and with so many guests asking for a west-side location, expanding was the natural next step,” said Brent Bunz, CRISP & GREEN Omaha Franchisee. “This second location is all about meeting our guests where they are and making healthy living even more convenient.”
CRISP & GREEN’s expansion is underpinned by a unique model that balances corporate-owned restaurants with a growing roster of franchise partners, ensuring consistency in execution while scaling quickly to meet demand. Since its founding in 2016, CRISP & GREEN has carved out a distinctive niche in the healthy fast-casual space, blending chef-crafted convenience with a commitment to wellbeing. From craveable grain bowls, hearty salads, low carb wraps, functional smoothies and more, every menu item is designed to energize every lifestyle. More than just a restaurant, CRISP & GREEN has become a wellness hub where guests gather to fuel body and mind.
To celebrate the Omaha opening, CRISP & GREEN is offering a Grand Opening Free Food event from 10:30 a.m. to 1:30 p.m. on April 24, where guests can enjoy a complimentary entrée. Guests must download the CRISP & GREEN app and scan their loyalty account at checkout to receive their free item. As part of its mission to empower healthier communities, CRISP & GREEN will also host a free Wellness Series event on April 25, starting at 9 a.m. All are invited to meet at the restaurant for a 45-minute sculpt class with Omaha-based fitness instructor Ellie Hallett. Reserve your spot now by registering on Eventbrite. The event will be followed by a CRISP & GREEN food sampling and premium wellness brand activations at the restaurant.
Located at 16902 Wright Plaza, Suite #195, the Omaha CRISP & GREEN will be open daily from 10:30 a.m. to 9 p.m. For more information on the brand, visit CrispAndGreen.com and follow @crispandgreen on Instagram and Facebook.
About CRISP & GREEN®
CRISP & GREEN® is a fast-casual dining destination offering chef-crafted healthy menu options including salads, grain bowls, smoothies, wraps, iced beverages and more. Founded in 2016, the lifestyle brand is dedicated to supporting guests’ wellness journeys and providing whole-food ingredients to support the next era of wellness. With 50 locations and dozens under development across the U.S., CRISP & GREEN is rapidly expanding, serving up hospitality, community, and seasonally-minded healthy dishes in equal measure. For more information, visit CrispAndGreen.com.
Media Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com
949-261-2216