Iconic sandwich brand rewards guests with free menu items, more than 30 million bonus points and exclusive perks during the summer’s biggest soccer moments
Beaumont, TX (Restaurant News Release) Jason’s Deli is bringing even more excitement to the world’s premier soccer competition with the launch of “Deli Dollars Goal Rush,” a limited-time promotion tied to the brand’s existing loyalty program. In total, the campaign could generate more than $10 million in free food and loyalty rewards.
Beginning June 12, rewards members can unlock exclusive offers and bonus points every time the U.S. Men’s National Soccer Team scores during this summer’s international tournament.
Rewards will automatically be deposited into eligible Deli Dollars accounts following qualifying matches and can be redeemed during select weekend windows. To participate, guests must join the Deli Dollars loyalty program by June 10, 2026.
The “Deli Dollars Goal Rush” rewards* include:
- First goal scored: Free Strawberry Shortcake with any purchase
- Second goal scored: 25 bonus Deli Dollars points on a qualifying weekend check-in
- Third goal scored: Free cup of soup with any purchase
- Fourth goal scored: 25 bonus Deli Dollars points on a qualifying weekend check-in
- Fifth goal scored: Free Club Sandwich with any purchase
- Sixth goal scored: 25 bonus Deli Dollars points on a qualifying weekend check-in
“When the U.S. Men’s National Soccer Team scores, our guests score, too,” said Blake Parker, chief food innovation officer at Jason’s Deli. “Deli Dollars Goal Rush is all about bringing fans together, celebrating the excitement of international soccer and treating our loyal guests in a big way. We all want to see Team USA advance as far as possible, so we’re doing our part to cheer them on while giving our guests a way to win multiple times.”
To help fans make the most of every match, Jason’s Deli also offers craveable catering options, including the Ultimate Party Pack, which feeds up to 12 guests with sliders, meatballs, fresh veggies, dips and tortilla chips. Fans can also round out their spread with the Gather & Graze Charcuterie Box, featuring cured meats, cheeses and savory accompaniments, or the Ultimate Salad Bar Box for a fresh, customizable option. Along with dessert, sandwich and wrap trays, these offerings make it easy to feed a crowd from kickoff to the final whistle.
Based on active Deli Dollars membership totals, Jason’s Deli estimates it could award more than 30 million bonus points to loyalty members nationwide if the U.S. Men’s National Soccer Team scores six goals. The campaign reflects Jason’s Deli’s continued investment in creating meaningful experiences for Deli Dollars members while celebrating major cultural moments alongside its guests.
As the brand continues its 50th anniversary celebration, Jason’s Deli remains focused on delivering quality food, genuine hospitality and added value to the communities it has served for decades. To learn more about Jason’s Deli, find the nearest store or sign up for Deli Dollars, please visit JasonsDeli.com.
* Offers are valid with any purchase.
About Jason’s Deli
A family-owned, fast-casual restaurant chain, Jason’s Deli was founded in Beaumont, Texas, in 1976 by Joe Tortorice Jr. and now has over 235 delis in 27 states. In 2005, Jason’s Deli was the first major restaurant concept to ban artificial trans fats in the U.S. and later became the first to eliminate high-fructose corn syrup. At Jason’s Deli, whether guests want gluten-sensitive menu items or vegetarian options, healthy kids’ meals or wish to build their own salad at the famous Garden-Fresh Salad Bar, they will be delighted by the bigger choices of better food, from healthy to indulgent. For more information, please visit JasonsDeli.com.
Contact:
Samantha Ungerman
Champion
469-999-4838
sungerman@championmgt.com