Nation’s iconic snacking leader set to open their 400th location on Feb. 13
Pasadena, CA (Restaurant News Release) As they enter their 30th anniversary year, Wetzel’s Pretzels is continuing to stake their claim to pretzel fame with the debut of their monumental 400th location in the heart of Los Angeles on Hollywood Blvd.
Located at 6801 Hollywood Blvd Suite 101 across from the Jimmy Kimmel studios and next door to the TCL Chinese Theatre, Wetzel’s 400th location is owned and operated by existing franchisee Abu Taher.
A grand opening event is scheduled for Tuesday, Feb. 13, with a ribbon-cutting ceremony featuring representatives from the Hollywood Chamber of Commerce and a parade performance down the iconic Hollywood Walk of Fame led by The LA Marching Band. In addition, select pretzel lovers will receive a complimentary Original Pretzel on the day of the event.
“A ton of tremendous work goes into building a brand legacy that’s 400 units strong and to say we’re proud is an understatement,” said Wetzel’s Pretzels Chief Operating Officer Vincent Montanelli. “Wetzel’s got its start 30 years ago in Redondo Beach, CA, and we’re honored to mark this milestone moment in our brand’s history by opening this landmark location close to where we began all those years ago.”
The Pasadena-born brand has certainly made a name for itself in the snack category opening 40 new units this past year in several new markets including Detroit, MI, Brooklyn, NY and Toronto, Canada.
“The brand has come a long way in 30 years and it’s remarkable to be a part of such a historic moment in Wetzel’s history,” said Franchisee Abu Taher. “It is my privilege to represent this brand’s milestone location and serve the millions of tourists who make their way through LA’s iconic Hollywood Blvd every year.”
Wetzel’s new location will be open every day from 10 a.m. to 10 p.m. and serve the brand’s classic menu including Bitz, Pepperoni Twists, Wetzel Dogs, Fresh Lemonade and more.
For more information on Wetzel’s Pretzels, visit Wetzels.com.
About Wetzel’s Pretzels
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. Its cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel and Kim Kardashian. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to the 2023 Top Food Franchises, 2023 Top Recession-Proof Franchises and Culture100 lists by Franchise Business Review.