Pepper Lunch Introduces Tractor Beverages Nationwide

Pepper Lunch Introduces Tractor Beverages Nationwide

Fast Casual Icon Elevates Menu with Organic Drinks

Pepper Lunch Introduces Tractor Beverages NationwideLos Angeles, CA  (Restaurant News Release)  Pepper Lunch, the innovative fast-casual dining concept with a global presence of over 500 locations across 15 countries, is taking its menu to new heights through a strategic collaboration with Tractor Beverage Company, the first and only Certified Organic, Non-GMO beverage company dedicated to food service. The partnership, announced today, supports Pepper Lunch’s continued focus on health and sustainability across the company’s menu and business practices.

The announcement comes on the heels of Pepper Lunch’s recent domestic expansion agreement, set to introduce 10 new units over the next five years in the Phoenix, Arizona area. “Our partnership with Tractor Beverage Company is another step on our constant journey to bring the best ingredients, flavors, and eco-friendly products to our guests,” said Pepper Lunch CEO, Troy Hooper. “The organic beverage category is growing quickly and as we continue to let guests sizzle it their way, we now have added beverages that are as delicious as our famous dishes.”

Starting this month, all Pepper Lunch locations in the U.S. will feature a curated selection of three Tractor Beverage Company refreshers: Strawberry Dragonfruit, Mandarin Cardamon, and Green Tea. This move aims to cater to guests seeking refreshing and organic beverage options with exciting flavor profiles.

“We are thrilled to join forces with Pepper Lunch, a brand synonymous with culinary innovation,” said Kevin Sherman, CEO of Tractor Beverage Company. “This partnership reflects our shared commitment to providing accessible, organically crafted, and sustainably sourced beverages that enhance the dining experience.”

About Pepper Lunch

The original Japanese D-I-Y teppanyaki restaurant, Pepper Lunch was founded in 1994 by famous Japan chefs and entrepreneurs who wanted to introduce affordable premium steaks with quality ingredients served on a sizzling iron plate. Pepper Lunch proudly offers quality, tasty and affordable meals sourced from the finest ingredients paired with an unforgettable experience. For more information about Pepper Lunch, please visit

About Tractor Beverage Company

Tractor Beverage Company is revolutionizing the beverage station as the first and only USDA Organic Certified, Non-GMO full-line beverage solution for food service. Farmer-founded and employee-owned, the team is on a mission to create a cleaner, healthier planet, one drink at a time. Tractor’s thoughtfully crafted drinks feature clean ingredients that deliver on taste, functionality, and experience, without any of the bad stuff. For more information, visit or follow along on Instagram at @drinktractor.

Media Contact:
Joshua Levitt
Media for Pepper Lunch