Authentically fresh coffee brand sharing fun with birthday cake-flavored offerings for a limited time
New Orleans, LA (Restaurant News Release) PJ’s Coffee is celebrating its birthday by having its cake and letting guests eat – and drink – it too.
Known for its authentically fresh and unique flavors, PJ’s is sharing 45 years of hand-crafted coffee with new festive offerings. Fans can toast to the brand’s birthday throughout the summer with their own birthday cake-flavored treats for a limited time only.
Now through Aug. 29, guests can skip the birthday presents, throw confetti in the air and simply order these delicious treats:
- Birthday Cake Granita – The iconic PJ’s Granita gets a sweet limited-edition touch with the celebratory flavors of vanilla birthday cake, crowned with sprinkles and whipped cream. Price starts at $4.95.
- Birthday Cake Shaken Espresso – PJ’s famous Cold Brew Espresso Dolce is shaken with a luscious vanilla birthday cake flavor over ice, creating a cold brew that is perfectly sweet, creamy and frothy. Price starts at $4.50.
- Confetti Birthday Cake – Celebrate PJ’s birthday with a slice of perfection as this cake flawlessly blends the pleasing taste of birthday cake and fun with colorful confetti sprinkles baked in. Price starts at $3.75.
“You can’t celebrate a birthday without cake, so we’re thrilled to mark 45 years of delicious coffee and fresh baked goods with these birthday-cake flavored options,” said PJ’s Coffee Vice President of Brand Strategy Reid Nolte. “Who knew what started out in 1978 as a mission to deliver a perfect cup of coffee would turn into nearly half a century of success and enjoyment with our fans? This is our way of saying thank you and letting everyone enjoy the party.”
PJ’s Coffee utilizes only the best quality Arabica coffee, and as part of its celebration, is offering a unique Anniversary Blend coffee, sold in store and online. The blend combines Sumatra and Colombian coffees that are roasted separately and then blended allowing each origin to contribute to a unique flavor profile. While both offer some level of fruitiness, the dark roasted Colombian adds a slight chocolaty attribute that blends smoothly with a caramelly aroma, low acidity and full body.
PJ’s Coffee is the industry leader in sourcing methods, from farm to cup, with a focus on supporting sustainability. To learn more about PJ’s Coffee or to find a location near you, visit pjscoffee.com.
About PJ’s Coffee
Since its inception in 1978, PJ’s Coffee has set out to show that its coffee is the best in the business. Founded by Phyllis Jordan, a pioneer in the coffee industry, and owned and operated by New Orleans natives and brothers, Paul, Steven, and Scott Ballard since 2008, the company has stuck true to that mission and its New Orleans roots. So why is PJ’s Coffee better? Because its Direct Trade coffee comes from the top 1% of Arabica beans, is made using superior roasting techniques in small batches and everyone at PJ’s is passionate about the art of coffeemaking. From its roasters to baristas to bakers, everyone understands that the ‘Soul of Coffee’ is how it brings people together. It’s why PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages, as well as organic tea and fresh breakfast pastries, including its New Orleans-style beignets. PJ’s Original Cold Brew™ Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two-thirds less acidic. PJ’s Velvet Ice® and Granita are frozen and blended drinks options that capture the distinct flavors of coffee or tea in a cold, smooth drink. And all of PJ’s flavored coffees offer no additional calories thanks to its unique small-batch roasting process that imbeds flavors in the beans as they roast. The diverse menu comes together with a simple goal – to help people connect over a coffee, tea or beignet and get a distinct taste of New Orleans! With more than 170 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information or to purchase your favorite flavor, visit pjscoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.
Contact:
Mario Zavala
Champion
972-930-9933
mzavala@championmgt.com