Mobile, AL (Restaurant News Release) Listen up food lovers — Roosters, the nationally recognized restaurant known for its gourmet tacos, burritos, and nachos, is officially launching its franchise opportunity.
Founded in January 2017, Roosters has built a loyal following, poured into its surrounding community, and garnered national attention. Now, after years of refining its concept, Roosters is inviting entrepreneurs to bring this dynamic brand to new markets.
“From day one, I designed Roosters to be easily replicable,” stated Frankie Little, Roosters founder. “I wasn’t sure if that would be as a chain or with the franchise model. Just two weeks before the first COVID shutdown, we signed an LOI for a second location. When the shutdown hit, we paused progress to reevaluate our path. After reopening, we resumed operations and continued to see year-over-year sales growth.”
Roosters’ success story is marked by rapid growth, a devoted fan base, and financial stability—making it a compelling franchise opportunity.
“Through a series of events and life changes post-COVID, I made the decision to allow franchisees the opportunity to operate my concept,” recalled Little. “With our strong local brand recognition and proven financial stability, I know we have the ability to find great partners that will want to grow with us.”
Roosters has developed a menu that is both exciting and easy to execute while building a culture distinguished from its competitors. Its dedication to exceptional quality and flavors landed Roosters on national TV.
“We have built a loyal cult following in our area, and have been featured on the Food Network’s Diners, Drive-Ins & Dives,” said Little.
As it expands, Roosters is initially seeking franchise partners within a four-hour drive of its Mobile, Alabama headquarters. This includes key territories along the Gulf Coast, stretching from the lower Panhandle of Florida to Western Louisiana — an area perfectly suited to Roosters’ fresh Mexican-Caribbean vibe.
Little and his team are committed to their franchise partners’ success, offering extensive support at every stage of the process. The franchise includes key elements of support such as site selection, in-depth training, and ongoing operational support. But that’s not all — the company also works from a foundation of making people feel special.
“I teach my staff that we are not just in the food service business, we are in the feel-good human experience business. Making someone feel special, and seen, and giving them something a little unexpected is what separates us from the pack,” he said.
Little emphasizes that his role goes beyond business partnerships — he sees himself as a mentor guiding franchisees on the unique journey of entrepreneurship and helping them intentionally invest in their community.
“I’m not in the business of just trying to sell a franchise, I’m looking to create an elevated human experience by teaching people what it means to be your own boss, and to not just lead a team, but to create a culture where the team instinctively wants to follow you,” he said. “Through our culture and our daily actions, our franchise partners should be helping to improve their communities by providing a great feel-good human experience for their employees, guests, family, neighbors, vendors, and investors. Everyone’s lives who are touched by our brand should become better off for it. If not, we are failing at our goal of being a beacon in our communities of a strong, well respected business.”
Franchisees gain access to a suite of unique Roosters recipes, including fan favorites like the Caribbean Jerk Chicken Plate — a signature dish served with Spanish rice, black beans, sweet plantains, and a bold habanero BBQ sauce — and the Surf & Turf Burrito, the legendary burrito featured on Diners, Drive-Ins, and Dives. This flavor-packed creation includes grilled Gulf shrimp, barbacoa brisket, Spanish rice, guacamole, pico de gallo, and chipotle cream, all topped with queso blanco and chorizo. Established vendor connections, proven processes, and marketing guidance are also a part of each franchise agreement.
“The way I see it, my future success as a franchisor will be completely dependent on the success of my franchisees,” Little added. “We will be extremely hands-on with everything from site selection and build out, to learning our culture, recipes, operating procedures, hiring techniques and more.”
Roosters welcomes interested individuals to reach out to its team to learn more. Franchising information can be found at RoostersFranchise.com or connect with Frankie Little at frankie@roostersdowntown.com.
About Roosters
Roosters was founded in 2017 with the vision of blending fresh Mexican and Caribbean flavors in a lively, welcoming atmosphere. The restaurant has since gained a devoted following, earning a spot on Diners, Drive-Ins & Dives and becoming a staple of the Mobile dining scene. Learn more about Roosters by visiting RoostersDowntown.com.
Media Contact:
Frankie Little
frankie@roostersdowntown.com
251-490-6137