Fort Lauderdale, FL (Restaurant News Release) The Peach Cobbler Factory, one of the nation’s fastest-growing dessert brands, today announced the hiring of two senior leaders who will play a pivotal role in supporting continued franchise growth and brand expansion in 2026 and beyond.
The company has appointed Devon Nelson as Vice President of Operations and Emeka Diayi as Director of Social Media.
Devon Nelson joins The Peach Cobbler Factory with nearly 30 years of restaurant and dessert industry experience, including leadership roles with Häagen-Dazs and well-known national brands such as Burger King, Checkers, Taco Bell, and BurgerFi. His expertise spans multi-unit operations, P&L management, franchise support, new store openings, customer experience, and food safety compliance.
“Devon brings the operational leadership and strategic discipline we need as we continue to scale,” said Greg George, CEO. “His experience will be instrumental in supporting our franchisees and strengthening performance across the system.”
Emeka Diayi brings more than 10 years of experience in franchising, brand building, and digital marketing, with a strong command of social media strategy, content creation, paid media, SEO, and platform growth across Instagram and TikTok. As Director of Social Media, Diayi will work closely with the marketing team to elevate brand awareness, drive engagement, and support franchise-level marketing execution.
“Emeka’s creative vision, data-driven approach, and deep understanding of social platforms position him as a powerful addition to our leadership team,” George added. “His impact will be immediate as we build national visibility for the brand.”
With these strategic hires, The Peach Cobbler Factory continues to invest in people-first leadership to support franchise success and accelerate growth nationwide.
About The Peach Cobbler Factory
Founded in 2013 and franchising since 2022, The Peach Cobbler Factory has rapidly grown to 115 locations across 25 states, with 150+ locations in the development pipeline. The company serves its guests through a developing network of traditional stores, mobile trailers, professional and college stadiums, and now airports. A recently launched catering program has also been developed to serve its full array of desserts to offices, celebrations, and major events. Its menu stars fruit cobblers, banana pudding, cobbler shakes, bigger & better cookies, brownies, churros, and more – each crafted to deliver joy in every bite. The company is co-owned by Larry Johnston (former Chairman & CEO of Albertsons Inc.) and Greg George, a franchising veteran with 25 years of industry experience.
For more details, visit PeachCobblerFactory.com.